Managing Corporate Design
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Corporate Brand Design
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Author : Mohammad Mahdi Foroudi
language : en
Publisher: Routledge
Release Date : 2021-09-30
Corporate Brand Design written by Mohammad Mahdi Foroudi and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-30 with Business & Economics categories.
Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: Brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs. By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications.
Managing Corporate Design
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Author : Peter L. Phillips
language : en
Publisher: Simon and Schuster
Release Date : 2015-03-17
Managing Corporate Design written by Peter L. Phillips and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-17 with Design categories.
Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresses—head-on—these new challenges in a highly practical manner. Peter L. Phillips writes specifically to corporate in-house graphic design groups searching for positive, accessible methods to better establish their group as a core strategic business competency. This guide covers: Developing a framework Assessing the value you offer Recognizing the business role of design Communicating in a corporate language Gaining and forming business relationships Developing design briefs and approval presentations Managing and hiring staff Incorporating creativity Overcoming obstacles and moving forward! These fresh strategies and more provide actionable tools for helping corporate design teams meet the new business demands of today. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Managing As Designing
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Author : Richard J. Boland Jr.
language : en
Publisher: Stanford University Press
Release Date : 2004-07-28
Managing As Designing written by Richard J. Boland Jr. and has been published by Stanford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-07-28 with Business & Economics categories.
Managing as Designing explores "the design attitude," a new focus for analysis and decision making for managers that draws on examples of decision making and leadership in architecture, art, and design. Based on a series of conference papers given at the opening of the Peter B. Lewis Building (designed by Frank Gehry) at the Weatherhead School of Management, Case Western Reserve University, the book includes keynote speeches from Frank Gehry and Karl Weick. The premise of this book is that managers should act not only as decision makers, but also as designers. Though decision and design are inextricably linked in management action, managers and scholars have too long emphasized the decision face of management over the design face. In a series of essays from a multitude of disciplines, the authors develop a theory of the design attitude in contrast to the more traditionally accepted and practiced decision attitude. The book will appeal primarily to scholars of management theory and organization strategy and managers, with many contributions from a variety of academic backgrounds including architecture, sociology, design, history, choreography, strategy, economics, music, and accounting. There is a potential for strong crossover appeal to these groups, especially to those people and groups interested in design and product development.
Design Management
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Author : Brigitte Borja de Mozota
language : en
Publisher: Allworth Press
Release Date : 2003-08
Design Management written by Brigitte Borja de Mozota and has been published by Allworth Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-08 with Art categories.
Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance.
Design
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Author : Brigitte Borja de Mozota
language : en
Publisher:
Release Date : 2020-06-30
Design written by Brigitte Borja de Mozota and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-30 with categories.
Design Management
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Author : Kathryn Best
language : en
Publisher: AVA Publishing
Release Date : 2006-10-31
Design Management written by Kathryn Best and has been published by AVA Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-31 with Art categories.
Brings together the study of two different disciplines: design and management. Promotes a clearer understanding of the relationship between the two and its importance within an organisation. Clear guide to managing the strategy, the process and the implementation of a project from conception to delivery.
Managing The Design Factory
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Author : Donald Reinertsen
language : en
Publisher: Simon and Schuster
Release Date : 1997-10
Managing The Design Factory written by Donald Reinertsen and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-10 with Business & Economics categories.
From the bestselling author of Developing Products in Half the Time, this book presents a comprehensive approach to managing design-in-process inventory.
The Business Of Graphic Design
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Author : Ed Gold
language : en
Publisher:
Release Date : 1995
The Business Of Graphic Design written by Ed Gold and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Art categories.
Auth: University of Baltimore, 24 designers explain their approach to business.
Managing Innovation Design And Creativity
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Author : Bettina von Stamm
language : en
Publisher: John Wiley & Sons
Release Date : 2008-04-28
Managing Innovation Design And Creativity written by Bettina von Stamm and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-28 with Business & Economics categories.
Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.
Design Management
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Author : Peter Gorb
language : en
Publisher: Van Nostrand Reinhold Company
Release Date : 1990
Design Management written by Peter Gorb and has been published by Van Nostrand Reinhold Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Architecture categories.