Managing Customer Trust Satisfaction And Loyalty Through Information Communication Technologies
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Managing Customer Trust Satisfaction And Loyalty Through Information Communication Technologies
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Author : Riyad Eid
language : en
Publisher:
Release Date : 2013
Managing Customer Trust Satisfaction And Loyalty Through Information Communication Technologies written by Riyad Eid and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Managing Customer Trust Satisfaction And Loyalty Through Information Communication Technologies
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Author : Eid, Riyad
language : en
Publisher: IGI Global
Release Date : 2013-03-31
Managing Customer Trust Satisfaction And Loyalty Through Information Communication Technologies written by Eid, Riyad and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-31 with Business & Economics categories.
Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology’s involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.
Strategic Labor Relations Management In Modern Organizations
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Author : Casademunt, Ana María Lucia
language : en
Publisher: IGI Global
Release Date : 2016-04-22
Strategic Labor Relations Management In Modern Organizations written by Casademunt, Ana María Lucia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-22 with Business & Economics categories.
Rapid changes within the modern business landscape have created new demands for human resources management. With a different set of challenges to face, human resources managers must implement novel approaches to improve policy effectiveness. Strategic Labor Relations Management in Modern Organizations is a pivotal reference source for the latest scholarly research on emerging human resource practices in relation to labor management, featuring innovative methods to remain competitive in the global business arena. Focusing on critical analyses and real-world applications, this book is ideally designed for professionals, upper-level students, managers, and researchers actively involved in human resources settings.
R Evolutionizing Political Communication Through Social Media
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Author : Deželan, Tomaž
language : en
Publisher: IGI Global
Release Date : 2016-02-09
R Evolutionizing Political Communication Through Social Media written by Deželan, Tomaž and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-09 with Political Science categories.
Online platforms have widened the availability for citizen engagement and opportunities for politicians to interact with their constituents. The increasing use of these technologies has transformed methods of governmental communication in online and offline environments. (R)evolutionizing Political Communication through Social Media offers crucial perspectives on the utilization of online social networks in political discourse and how these alterations have affected previous modes of correspondence. Highlighting key issues through theoretical foundations and pertinent case studies, this book is a pivotal reference source for researchers, professionals, upper-level students, and consultants interested in the influence of emerging technologies in the political arena.
Customer Relationship Management Strategies In The Digital Era
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Author : Nasır, Süphan
language : en
Publisher: IGI Global
Release Date : 2015-03-31
Customer Relationship Management Strategies In The Digital Era written by Nasır, Süphan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-31 with Business & Economics categories.
In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers. Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.
Strategic Tools And Methods For Promoting Hospitality And Tourism Services
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Author : Nedelea, Alexandru-Mircea
language : en
Publisher: IGI Global
Release Date : 2016-01-07
Strategic Tools And Methods For Promoting Hospitality And Tourism Services written by Nedelea, Alexandru-Mircea and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-07 with Business & Economics categories.
Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.
Educational Strategies For The Next Generation Leaders In Hotel Management
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Author : Feng, Jiuguang
language : en
Publisher: IGI Global
Release Date : 2015-04-30
Educational Strategies For The Next Generation Leaders In Hotel Management written by Feng, Jiuguang and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-30 with Business & Economics categories.
As the hospitality industry continues to grow, managers and educators are faced with the task of preparing future hospitality professionals for a rewarding but challenging career. Due to the impact of an ever-changing economy on the industry as a whole, the education of hotel managers and professionals has become an increasingly important area of study. Educational Strategies for the Next Generation Leaders in Hotel Management combines practical experience with the effective pedagogical approaches being implemented in higher learning institutions and hospitality programs internationally. Highlighting key issues surrounding the current and future scope of hotel management and the skills and knowledge necessary for career success in the hospitality industry, this publication is an essential reference source for hospitality managers, educators, and students interested in the future of the industry and the best practices for hospitality education. This publication features timely, research-based chapters and analysis relevant to topics in the hospitality industry including, but not limited to, craft-based learning, e-learning, higher education, hospitality management, human resources, opening delays, professional development, six sigma, women in global leadership, and work integrated learning.
New Media And Communication Across Religions And Cultures
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Author : Nahon-Serfaty, Isaac
language : en
Publisher: IGI Global
Release Date : 2014-01-31
New Media And Communication Across Religions And Cultures written by Nahon-Serfaty, Isaac and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-31 with Language Arts & Disciplines categories.
"This book offers a unique opportunity in both the social sciences, humanities, and communication fields to provide concrete concepts and notions in the areas of inter-religious and inter-cultural dialogue"--
Strategic Utilization Of Information Systems In Small Business
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Author : Hunter, M. Gordon
language : en
Publisher: IGI Global
Release Date : 2015-05-31
Strategic Utilization Of Information Systems In Small Business written by Hunter, M. Gordon and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-31 with Business & Economics categories.
The small business is an often underestimated asset of both the modern economy and the commercial workforce. Those employed by small businesses make up a large percentage of both the U.S. and Canadian populations, and with the internet and other technologies connecting us like never before, the opportunity is present for even the smallest company to reach a global scale. Strategic Utilization of Information Systems in Small Business explores the possibilities not just in expanding a business, but in assisting a business in meeting its full potential, no matter its size. Including a variety of perspectives on what it means to be a small business and how to bring that business to maturity, this book is an essential reference source for small business owners, managers, and employees, as well as students, researchers, and aspiring entrepreneurs. This publication features chapters on the different aspects of management processes, e-commerce, and e-businesses, including the characteristics of a smart entrepreneur, success vs. failure, longevity, technology adoption, the types of different information systems and how to implement them, data and decision making, theories for investigating small businesses, business strategy, and competitive advantage.
Innovations In Measuring And Evaluating Scientific Information
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Author : Jeyasekar, J. John
language : en
Publisher: IGI Global
Release Date : 2018-03-16
Innovations In Measuring And Evaluating Scientific Information written by Jeyasekar, J. John and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-16 with Science categories.
Across a variety of disciplines, data and statistics form the backbone of knowledge. To ensure the reliability and validity of data appropriate measures must be taken in conducting studies and reporting findings. Innovations in Measuring and Evaluating Scientific Information provides emerging research on the theoretical base of scientific research and information literacy. While highlighting topics, such as bibliographical databases, forensic research, and trend analysis, this book explores visualization tools, software, and techniques for science mapping and scientific literature. This book is an important resource for scientific researchers, policy makers, research funding agencies, and students.