Managing Destinations
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Marketing And Managing Tourism Destinations
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Author : Alastair M. Morrison
language : en
Publisher: Taylor & Francis
Release Date : 2023-07-31
Marketing And Managing Tourism Destinations written by Alastair M. Morrison and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-31 with Business & Economics categories.
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Marketing And Managing Tourism Destinations
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Author : Alastair M. Morrison
language : en
Publisher: Routledge
Release Date : 2018-09-13
Marketing And Managing Tourism Destinations written by Alastair M. Morrison and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-13 with Travel categories.
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: • A new chapter on visitor management that includes a section on crisis and disaster management • New material on destination leadership and coordination • New and revised content on digital marketing • New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Tourist Destination Management
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Author : Eric Laws
language : en
Publisher:
Release Date : 1995
Tourist Destination Management written by Eric Laws and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Tourism categories.
This book provides an introduction to the key issues involved in developing and managing destinations. Looking at such areas as tourist satisfaction, impacts of tourism and policies, Eric Laws assesses the differing importance of tourism for residents, employees, investors and tourists. Cases include Tibe, Hawaii, South Africa, Wales, Tonga and Antarctica. The book concludes with a detailed analysis of Dubai integrating the various issues raised throughout the book.
Managing Destinations
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Author : Noel Scott
language : en
Publisher: Emerald Group Publishing
Release Date : 2024-03-04
Managing Destinations written by Noel Scott and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-04 with Business & Economics categories.
Topics covered include policy, planning and strategy, stakeholders, new markets, infrastructure, transport and research and knowledge transfer with contributions from countries as diverse as Brazil, Croatia, Italy, Portugal, Russia, Saudi Arabia, and Spain.
Managing The Tourist Destination
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Author : Frank Howie
language : en
Publisher: Burns & Oates
Release Date : 2003
Managing The Tourist Destination written by Frank Howie and has been published by Burns & Oates this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Tourism categories.
A creative textbook on tourism. It is structured to be used throughout one semester, and is designed to ensure that lecturers can adopt the book with minimum effort. The book is designed to look modern and un-textbookish, using many Web-based style features. The accompanying Website is full of extra case studies, photographs, interviews, links to tourist sites around the world, and so on.
Advanced Introduction To Tourism Destination Management
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Author : Chris Ryan
language : en
Publisher: Edward Elgar Publishing
Release Date : 2020-06-26
Advanced Introduction To Tourism Destination Management written by Chris Ryan and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-26 with Business & Economics categories.
Written by Chris Ryan, this Advanced Introduction seeks to integrate macro and micro components of tourism destination planning into a discussion of impacts, destination development, and national, regional and site planning. Exploring the characteristics of tourism destinations, the political framework of tourism and region specific management, this accessible book offers an insightful introduction to the field. Key topics include the impacts of tourism, the evolution of the tourist destination and analysis of marketing as a management tool.
Managing Tourism Destinations
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Author : Andreas Papatheodorou
language : en
Publisher: Edward Elgar Publishing
Release Date : 2006
Managing Tourism Destinations written by Andreas Papatheodorou and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
This title offers a selection of papers on the management of tourism destinations. It covers four main themes: managing tourism destinations and the determinants of travel choice; planning and policy making; development and evolution; and the impacts of tourism management on the society and the environment.
Tourism Destination Marketing And Management
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Author : Youcheng Wang
language : en
Publisher: CABI
Release Date : 2011-03-01
Tourism Destination Marketing And Management written by Youcheng Wang and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-01 with Electronic books categories.
This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management. -- [Source inconnue].
Tourism Destination Management In A Post Pandemic Context
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Author : Vanessa GB Gowreesunkar
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-06-11
Tourism Destination Management In A Post Pandemic Context written by Vanessa GB Gowreesunkar and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-11 with Business & Economics categories.
Drawing from lessons of the COVID-19 pandemic, Tourism Destination Management in a Post-Pandemic Context presents cases and competencies to advance theoretical and empirical knowledge in the management of destinations post-pandemic.
Managing Asian Destinations
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Author : Ying Wang
language : en
Publisher: Springer
Release Date : 2018-04-05
Managing Asian Destinations written by Ying Wang and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-05 with Business & Economics categories.
This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within Southeast-Asia and the wider Asia-Pacific region. As more Asian destinations enter the global tourism arena and more Asian travellers look to explore destinations in Asia and beyond, an understanding of how Asian destinations practice tourism is crucial to the future sustainable development of global tourism. This book provides an invaluable stock of research and knowledge based on the Asian practice and experience in destination planning, marketing, and management, offering insights into the latest development and trends in the region.