Managing Digital And Media Organizations
DOWNLOAD
Download Managing Digital And Media Organizations PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Managing Digital And Media Organizations book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Managing Digital And Media Organizations
DOWNLOAD
Author : Ramesh Kotwal
language : en
Publisher: Educohack Press
Release Date : 2025-02-20
Managing Digital And Media Organizations written by Ramesh Kotwal and has been published by Educohack Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-20 with Performing Arts categories.
"Managing Digital and Media Organizations" is a comprehensive guide for navigating the dynamic world of media and digital businesses. We focus on the U.S. within a global context, beginning with the history of these industries, from traditional formats to digital dominance. We identify key trends and challenges companies must adapt to in this evolving landscape. Understanding the functioning of media and digital companies is crucial. We explore different organizational structures, from hierarchies to agile models, emphasizing the importance of a collaborative and adaptable digital culture for success. Leading and managing in this digital age presents unique challenges. We equip readers with real-world examples and practical strategies to address these challenges, drive innovation, and lead effectively. Content creation and audience engagement are vital. We delve into strategies for developing resonant content and building connections with audiences in the digital realm. Legal and ethical considerations, such as intellectual property rights and responsible content practices, are also tackled. We cover financial management and monetization tactics specific to media and digital businesses, including budgeting and revenue models. Looking ahead, we explore future trends that will shape these organizations. In essence, "Managing Digital and Media Organizations" provides practical knowledge and a global perspective to thrive in an increasingly digital world.
Managing Social Media Practices In The Digital Economy
DOWNLOAD
Author : Alavi, Shirin
language : en
Publisher: IGI Global
Release Date : 2019-12-27
Managing Social Media Practices In The Digital Economy written by Alavi, Shirin and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-27 with Business & Economics categories.
Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.
Managing Electronic Media
DOWNLOAD
Author : Joan M. Van Tassel
language : en
Publisher: Taylor & Francis
Release Date : 2010
Managing Electronic Media written by Joan M. Van Tassel and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.
Digital And Media Management
DOWNLOAD
Author : Tarun Jindal
language : en
Publisher: Educohack Press
Release Date : 2025-02-20
Digital And Media Management written by Tarun Jindal and has been published by Educohack Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-20 with Business & Economics categories.
"Digital and Media Management" serves as a vital guide through today’s rapidly shifting media landscape, where traditional and digital platforms converge. This book provides an in-depth look at strategies, challenges, and opportunities in the evolving world of media management, offering a comprehensive toolkit for professionals and newcomers alike. We begin with core concepts, tracing the evolution of media management, and highlighting essential principles and challenges faced by media managers. Covering traditional sectors like print, broadcast, and film, readers gain insights into the business models, editorial processes, and distribution strategies that drive these industries. As the focus shifts to digital media, we explore social media, content creation, and digital marketing. Practical examples and case studies illustrate how media organizations can harness digital tools to engage audiences, monetize content, and maintain a competitive edge. Emphasizing content management systems (CMS), we provide actionable guidance for streamlining digital workflows and optimizing content strategies. With a dedicated section on strategic management, readers also learn to develop adaptable strategies, navigate legal considerations, and harness technology innovations like data analytics and AI. "Digital and Media Management" equips readers with the insights and strategies necessary to succeed in the modern media landscape.
Digital And Marketing Asset Management
DOWNLOAD
Author : Theresa Regli
language : en
Publisher: Rosenfeld Media
Release Date : 2016-08-02
Digital And Marketing Asset Management written by Theresa Regli and has been published by Rosenfeld Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-02 with Computers categories.
The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.
Managing Digital Transformation
DOWNLOAD
Author : Andreas Hinterhuber
language : en
Publisher: Routledge
Release Date : 2021-05-26
Managing Digital Transformation written by Andreas Hinterhuber and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-26 with Business & Economics categories.
This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement digital transformation interviews with chief executive officers and chief digital officers of leading companies – Bulgari, Deutsche Bahn, Henkel, Lanxess, L’Oréal, Unilever, Thales and others – explore lessons learnt and roadmaps to successful implementation research and case studies on the digitalization of small and medium-sized companies cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.
Digital And Social Media Marketing
DOWNLOAD
Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Managing Digital Enterprise
DOWNLOAD
Author : Jun Xu
language : en
Publisher: Springer
Release Date : 2014-10-10
Managing Digital Enterprise written by Jun Xu and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-10 with Business & Economics categories.
This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field: • Foundation of Digital Enterprise • Technology Foundation and Talent Management for Digital Enterprise • Digital Enterprise Strategy Planning and Implementation • B2C Digital Enterprise: E-tailing • B2C Digital Enterprise: E-Services • B2B Digital Enterprise and Supply Chain • Digital Platforms • Digital Marketing and Advertising • Digital Payment Systems • Mobile Enterprise Overall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.
Managing Digital Innovation
DOWNLOAD
Author : Sue Newell
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-11-28
Managing Digital Innovation written by Sue Newell and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-28 with Business & Economics categories.
This cutting-edge new textbook examines how effective knowledge management can make organizations more innovative. Blending an extensive body of international research and analysis with examples of practical implementation, it demonstrates how organizational structures and strategies combined with digital technologies can better foster innovation. Critically rigorous and full of engaging pedagogy, this accessible textbook will enable readers to understand the complexity of innovation processes and the opportunities and challenges that face managers as they exploit new technologies to produce value. Contemporary case studies based on the authors' original research and focused on international organizations from a range of industries demonstrate the applicability of key theories and concepts to real-world practical opportunities. This is an essential textbook for upper undergraduate, postgraduate and MBA students studying knowledge management and innovation. It is also suitable for any student of organisation studies wanting to understand more about the role that the digital has to play in fostering innovation and managing knowledge.
Managing Digital Risks
DOWNLOAD
Author : Asian Development Bank
language : en
Publisher: Asian Development Bank
Release Date : 2023-12-01
Managing Digital Risks written by Asian Development Bank and has been published by Asian Development Bank this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-01 with Computers categories.
This publication analyzes the risks of digital transformation and shows how context-aware and integrated risk management can advance the digitally resilient development projects needed to build a more sustainable and equitable future. The publication outlines ADB’s digital risk assessment tools, looks at the role of development partners, and considers issues including cybersecurity, third-party digital risk management, and the ethical risks of artificial intelligence. Explaining why many digital transformations fall short, it shows why digital risk management is an evolutionary process that involves anticipating risk, safeguarding operations, and bridging gaps to better integrate digital technology into development programs.