Managing Distribution Channels In 4 To 5 Star Hotels In Austria An Analysis Of The Room Reservation Process
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Managing Distribution Channels In 4 To 5 Star Hotels In Austria
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Author : Patrick Kullmann
language : en
Publisher: GRIN Verlag
Release Date : 2007-04-09
Managing Distribution Channels In 4 To 5 Star Hotels In Austria written by Patrick Kullmann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-09 with Business & Economics categories.
Diploma Thesis from the year 2003 in the subject Tourism - Hotel Industry / Catering, grade: 1,5, Ecole hôtelière de Lausanne, language: English, abstract: This study summarises relevant literature on traditional and online distribution channels and gives an insight in the management of hotel’s room reservation processing as well as potential consequences of intrinsic service failures. Since it was assumed that differences in distribution channel treatment do exist in hotels, investigation was focused on telephone and e-mail reservation channels as the ones with the strongest utilization rates. Therefore, hypothesises were formulated to undertake research on both channels in comparison to room reservation transformation rates, frequency of focal points of service failures and the potential influence of category, size and location as specific hotel characteristics. In order to carry out the investigation, an online questionnaire was established in co-operation with university and industry room reservation professionals. The actual study focused on the Austrian three to five star hotel segments since these categories were expected to provide all relevant investigated communication channels. The aim was to find comparable results to Swiss figures. Therefore, a sample of 800 hotels was contacted. 89 hotels or 11.4 per cent replied in total. The statistical analysis pointed out that the telephone channel tends to be still slightly more efficient than the e-mail. A correlation with hotel characteristics showed that location did influence channel’s efficiency rates among the investigated hotels. These results indicated that hotels in big cities had higher room transformation rates on average than properties in resort destinations or any other location. Category as well as number of guest rooms did not provide significant dependence on this transformation ratio. In contrast to efficiency, all hotel characteristics illustrated significant influence on frequency of focal points of service failures. The frequency of focal points of service errors, however, differed in relevance among telephone and e-mail reservation channels. Even if the findings pointed out that focal points of service failures seemed to be mainly emphasized by ‘indefinite guest confirmations’ and ‘refusals due to unavailable room preferences’ on both channels, channel specific errors such as Spam illustrated very common problems in the usage of e-mail reservations. Finally, this paper compared the findings with results of earlier studies and gave hoteliers a recommendation on short- and long-term channel management.
Managing Distribution Channels In 4 To 5 Star Hotels In Austria An Analysis Of The Room Reservation Process
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Author : Patrick Kullmann
language : en
Publisher: GRIN Verlag
Release Date : 2007-07
Managing Distribution Channels In 4 To 5 Star Hotels In Austria An Analysis Of The Room Reservation Process written by Patrick Kullmann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07 with categories.
Diploma Thesis from the year 2003 in the subject Hotel Industry / Catering, grade: 1,5, Ecole hôtelière de Lausanne, 107 entries in the bibliography, language: English, comment: 1,5 (dt. Notensystem) entspricht in der Schweiz der Note 5,5, abstract: This study summarises relevant literature on traditional and online distribution channels and gives an insight in the management of hotel's room reservation processing as well as potential consequences of intrinsic service failures. Since it was assumed that differences in distribution channel treatment do exist in hotels, investigation was focused on telephone and e-mail reservation channels as the ones with the strongest utilization rates. Therefore, hypothesises were formulated to undertake research on both channels in comparison to room reservation transformation rates, frequency of focal points of service failures and the potential influence of category, size and location as specific hotel characteristics. In order to carry out the investigation, an online questionnaire was established in co-operation with university and industry room reservation professionals. The actual study focused on the Austrian three to five star hotel segments since these categories were expected to provide all relevant investigated communication channels. The aim was to find comparable results to Swiss figures. Therefore, a sample of 800 hotels was contacted. 89 hotels or 11.4 per cent replied in total. The statistical analysis pointed out that the telephone channel tends to be still slightly more efficient than the e-mail. A correlation with hotel characteristics showed that location did influence channel's efficiency rates among the investigated hotels. These results indicated that hotels in big cities had higher room transformation rates on average than properties in resort destinations or any other location. Category as well as number of guest rooms did not provide significant dependence on this transformation ratio. In contrast to
Hotel Revenue Management From Theory To Practice
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Author : Stanislav Ivanov
language : en
Publisher: Zangador
Release Date : 2014-03-15
Hotel Revenue Management From Theory To Practice written by Stanislav Ivanov and has been published by Zangador this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-15 with Travel categories.
This research monograph aims at developing an integrative framework of hotel revenue management. It elaborates the fundamental theoretical concepts in the field of hotel revenue management like the revenue management system, process, metrics, analysis, forecasting, segmentation and profiling, and ethical issues. Special attention is paid on the pricing and non-pricing revenue management tools used by hoteliers to maximise their revenues and gross operating profit. The monograph investigates the revenue management practices of accommodation establishments in Bulgaria and provides recommendations for their improvement. The book is suitable for undergraduate and graduate students in tourism, hospitality, hotel management, services studies programmes, and researchers interested in revenue/yield management. The book may also be used by hotel general managers, marketing managers, revenue managers and other practitioners looking for ways to improve their knowledge in the field.
Hotel Management Report On Case Studies
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Author : Laura Herrmann
language : en
Publisher: GRIN Verlag
Release Date : 2014-08-05
Hotel Management Report On Case Studies written by Laura Herrmann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-05 with Travel categories.
Seminar paper from the year 2013 in the subject Tourism - Hotel Management, grade: 1,0, Stralsund University of Applied Sciences, course: Hotel Management, language: English, abstract: Nowadays the Internet is the most important source of information and the main channel for buying products. With more than 2.4 billion Internet users worldwide (Internet World Stats, 2012) and the highest population penetration in regions that are most relevant for tourism (see figure 1), it seems obvious, that the internet has been changing the sector in a crucial way since the 1980s and is still gaining importance. Therefore it “can be considered as one of the most influential technologies that changes the behavior of tourists” (Crnojevac, Gugić & Karlovčan, 2010: 41). While nowadays about 33% of all hotel rooms are booked via the Internet (Ricca, 2011) there is also a trend in the direction of booking directly on hotel websites. Efficiency, quality and flexibility convince the tourists, although still quite a large number of them ends up actually buying the product or service offline and only using the Internet as a platform for information exchange. But modern technology has not only changed the tourist’s behavior (for example the online search process also becomes longer and longer due to the great number of websites), but also the way tourism product and service providers organize and plan their marketing and communication strategies as well as how they adapt to constant changes in the needs of customers (Crnojevac, Gugić & Karlovčan, 2010). [...]
Leisure Recreation And Tourism Abstracts
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Author :
language : en
Publisher:
Release Date : 1996
Leisure Recreation And Tourism Abstracts written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Leisure categories.
Contemporary Marketing And Human Resource Management In The Hotel Industry
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Author : Christoph Müller
language : en
Publisher: GRIN Verlag
Release Date : 2017-02-15
Contemporary Marketing And Human Resource Management In The Hotel Industry written by Christoph Müller and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-15 with Business & Economics categories.
Case Study from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: A, Prifysgol Cymru University of Wales, language: English, abstract: This paper aims to make appropriate recommendations, corroborated by academic and practical knowledge, that should contribute to the turnaround of the ailing Prague Hotel. The recommendations are based on the case study information provided in the appendix. Given the increasing importance of the internet the paper devotes considerable attention to online marketing activities. In particular, it focuses on online distribution, web design, search engine optimisation and online advertising, but it will also refer to market segmentation as well as product and pricing strategies. The impact of information technology on the hotel industry is highlighted by a separate case study of the hotel chain Omena Hotels. In addition, an industry analysis using Michael Porter’s Five Forces model is provided in the appendix. Since employees make a significant contribution to guest satisfaction and eventually business success, the paper refers to the key factors that affect employee motivation, satisfaction and retention. Due to the complexity of the aspects covered in this paper and the need to clarify some of them more comprehensively, appendices are provided that include more detailed information and practical examples.
Directory Of Management Consultants
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Author :
language : en
Publisher:
Release Date : 1995
Directory Of Management Consultants written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business consultants categories.
Lists over fifteen hundred firms alphabetically. Entries are indexed by services, industries served, geography, and key officers of the firms.
Hotel Sales And Revenue Management Book 2 0
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Author : Carol Verret
language : en
Publisher: iUniverse
Release Date : 2008
Hotel Sales And Revenue Management Book 2 0 written by Carol Verret and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Hotel Sales and Revenue Management Book 2.0 reflects the changes that Web 2.0 has brought to the hotel industry. Web 2.0 represents a seismic shift in how hotel sales, marketers and revenue managers perform their jobs-separating those that will be average and those that will be awesome! The travel and hospitality industry has had an intricate relationship with the internet since the advent of the Online Travel Agencies such as Expedia, Travelocity, etc. Far more than most industries, the impacting Web 2.0 has been swift and become embedded in the fabric of how the hotel industry conducts business. Do the basics still matter? Yes, but the basics have morphed into a new dynamic driven by changes in the buying habits of customers that increasingly use the internet and social media to make their choices. This shift applies to all segments-from the leisure traveler to the sophisticated meeting planner professionals. Understanding this shift, its evolution and applying the new basics, this book provides a handbook for succeeding in a Web 2.0 world. It is an exciting way and creative approach to hotel sales and revenue management!
Black Enterprise
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Author :
language : en
Publisher:
Release Date : 2000-06
Black Enterprise written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-06 with categories.
BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.
The Pricing And Revenue Management Of Services
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Author : Irene C.L. Ng
language : en
Publisher: Routledge
Release Date : 2007-07-26
The Pricing And Revenue Management Of Services written by Irene C.L. Ng and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-26 with Business & Economics categories.
In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and ye