Managing Festivals For Destination Marketing And Branding
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Managing Festivals For Destination Marketing And Branding
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Author : Kulshreshtha, Sharad Kumar
language : en
Publisher: IGI Global
Release Date : 2023-04-11
Managing Festivals For Destination Marketing And Branding written by Kulshreshtha, Sharad Kumar and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-11 with Business & Economics categories.
Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and strengthen the tourist economy, as well as to promote employment, entrepreneurship, and tourism destination branding for the location. Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians.
Destination Marketing And Management
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Author : Youcheng Wang
language : en
Publisher: CABI
Release Date : 2011
Destination Marketing And Management written by Youcheng Wang and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.
Management And Practices Of Pilgrimage Tourism And Hospitality
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Author : Gupta, S.K.
language : en
Publisher: IGI Global
Release Date : 2023-10-09
Management And Practices Of Pilgrimage Tourism And Hospitality written by Gupta, S.K. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-09 with Business & Economics categories.
Pilgrimage is one of the oldest extant and most basic forms of population mobility known to human society, and its political, social, cultural, and economic implications have always been, and continue to be substantial. In recent decades, a new focus on pilgrimage has emerged through the lens of tourism, which explores the political, cultural, behavioral, economic, and geographical impacts. Therefore, the identification of challenges in transformation and emerging ways and means of managing pilgrimage and related destinations is critical in an era of crises and disastrous situations. Management and Practices of Pilgrimage Tourism and Hospitality identifies, understands, and recognizes the changing facts and facets of pilgrimage tourism around the world. It develops and promotes pilgrimage tourism for community integration, faith-sharing, perseverance, tolerance, and pace for secular and sustainable futures. This book further identifies any new issues, scopes, challenges, and entrepreneurial opportunities for pilgrimage tourism as are found to be relevant and important for future pilgrimages with larger intensity and frequency. Covering topics such as behavioral challenges, community empowerment, and pilgrimage economy, this book is an essential resource for entrepreneurs, professionals, researchers, academicians, policymakers, students of higher education, sociologists, and more.
Post Covid Tourism And Hospitality Dynamics
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Author : Umendra Narayan Shukla
language : en
Publisher: CRC Press
Release Date : 2024-01-09
Post Covid Tourism And Hospitality Dynamics written by Umendra Narayan Shukla and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-09 with Business & Economics categories.
This new volume takes an in-depth look at the post-COVID tourism and hospitality scenario and how the industry has adapted to the new normal. With chapters from authors from over a dozen countries, the book shares information and experiences on how diverse hospitality and tourism sectors are navigating the post-COVID era. The book offers analyses of post-COVID trends in the travel, tourism, and hospitality sector along with case studies and COVID tourism recovery strategies. It discusses post-COVID safety protocols, sustainable tourism practices, post-COVID-19 public policies for tourism, and more. Specific tourism and hospitality sectors are also considered, including wine tourism, MICE (meetings, incentives, conferences, and exhibitions) tourism, regional tourism, food delivery services, and others. The book also explores innovations and digital solutions for tourism and hospitality in the COVID-19 pandemic.
Tourism And Hospitality Marketing
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Author : Simon Hudson
language : en
Publisher: SAGE
Release Date : 2009-05-12
Tourism And Hospitality Marketing written by Simon Hudson and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-12 with Business & Economics categories.
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Global Agricultural And Food Marketing In A Global Context Advancing Policy Management And Innovation
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Author : Maiwashe-Tagwi, Aluwani
language : en
Publisher: IGI Global
Release Date : 2023-03-20
Global Agricultural And Food Marketing In A Global Context Advancing Policy Management And Innovation written by Maiwashe-Tagwi, Aluwani and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-20 with Technology & Engineering categories.
Over 70% of food production is in the hands of farmers; however, numerous studies have shown that smallholder farmers do not have access to markets. The reasons for this failure have been attributed to a lack of financial resources and infrastructure. To date, no one has questioned the role that graduates, academics, agricultural economists, and agricultural extension officials play in the plight of market access. Global Agricultural and Food Marketing in a Global Context: Advancing Policy, Management, and Innovation discusses key aspects of the agricultural marketing context including the policy environment, the available local markets and how they operate, the conditions and requirements for international trade, the logistic system operations, and the technology developments in marketing. Covering topics such as produce, food production, and digital marketing, this reference work is ideal for farmers, government officials, policymakers, researchers, scholars, academicians, practitioners, educators, and students.
The Ai Metaverse Revolution
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Author : Jeetesh Kumar
language : en
Publisher: Emerald Group Publishing
Release Date : 2025-06-06
The Ai Metaverse Revolution written by Jeetesh Kumar and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-06 with Business & Economics categories.
This work offers readers a roadmap for navigating this technological revolution, positioning AI and the Metaverse as essential components of future-proof business strategy.
Enhancing Customer Engagement Through Location Based Marketing
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Author : Singh, Amandeep
language : en
Publisher: IGI Global
Release Date : 2023-03-07
Enhancing Customer Engagement Through Location Based Marketing written by Singh, Amandeep and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-07 with Business & Economics categories.
Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptics question whether location-based marketing (LBM) will cause consumer burn-out and violate consumer privacy if the data that is gathered through LBM is not used, shared, protected, and stored properly. Companies engaging in LBM should take measures to ensure customer privacy through stringent opt-in policies and security safeguards. Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix,” and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.
Strategies For Sustainable Territorial Development
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Author : D'Auria, Anna
language : en
Publisher: IGI Global
Release Date : 2025-04-08
Strategies For Sustainable Territorial Development written by D'Auria, Anna and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-08 with Social Science categories.
Sustainable development has been one of the focal themes in the international debate for several decades now. More recently, with the intervention of local institutions and governments, there has been an increasing awareness of the importance of promoting forms of local development, based on endogenous valuable resources (natural and cultural), leading to the enhancement of the territorial heritage and the emergence of opportunities for growth for all communities due to the spread of new technologies. The territorial heritage includes all the factors that characterize a territory that can be transformed into valuable resources capable of generating competitive advantage, becoming levers of development. It follows that the proper management and enhancement of local resources can represent a source of well-being and growth, both in economic and social terms. The starting point must be the recognition of the heritage present in a territory and the recognition of the value, including potential value. Strategies for Sustainable Territorial Development contributes to the process of raising awareness about the importance of local resources as a lever for sustainable development that can support the territory both in terms of economic growth and in terms of social progress. It is developed based on three trajectories, namely: the recognition and enhancement of the territorial heritage; sustainability as an approach to the use of resources and an objective of development; and innovation as a tool for achieving a correct and rational use of resources. Covering topics such as foreign trade, industrial parks, and cultural heritage, this book is an excellent resource for government officials, policymakers, sustainability advocates, professionals, researchers, scholars, academicians, and more.
Routledge Handbook Of Mobile Technology Social Media And The Outdoors
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Author : Simon Kennedy Beames
language : en
Publisher: Taylor & Francis
Release Date : 2024-08-29
Routledge Handbook Of Mobile Technology Social Media And The Outdoors written by Simon Kennedy Beames and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-29 with Sports & Recreation categories.
This is the first book to explore the numerous ways in which mobile technologies and social media are influencing our outdoor experiences. Across the fields of outdoor education, outdoor recreation and leisure, and nature-based tourism, the book considers how practices within each of those domains are being influenced by dramatically shifting interactions between technology, humans, the natural world, and wider society. Drawing on cutting-edge research by leading scholars from around the world and exploring key concepts and theory, as well as developments in professional practice, the book explains how digital technology and media are no longer separate from typical human and social activity. Instead, the broader field of outdoor studies can be viewed as a world of intertwined socio-technical assemblages that need to be understood in more diverse ways. The book offers a full-spectrum view of this profound shift in our engagement with the world around us by presenting new work on subjects including networked spaces in residential outdoor education, digital competencies for outdoor educators, the use of social media in climbing communities, and the impact of digital technologies on experiences of adventure tourism. This is essential reading for anybody with an interest in outdoor studies, outdoor education, adventure education, leisure studies, tourism, environmental studies, environmental education, or science, technology, and society studies.