Managing Global Business Strategies
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Managing Global Business Strategies
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Author : John T McManus
language : en
Publisher: Elsevier
Release Date : 2008-08-30
Managing Global Business Strategies written by John T McManus and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-30 with Business & Economics categories.
Aimed at key decision makers and those responsible for global strategy, this book is about changing markets and the complexity of undertaking business in a fast paced technological and knowledge based age in a dynamic and strategic context. Trends show a renaissance in entrepreneurial activity that is fuelling innovation particularly in the so called BRIC nations of Brazil, Russia, China and India. For example, both China and India have benefited immensely from Foreign Direct Investment (FDI) and as a direct consequence both nation states are reshaping the way global business is conducted and the way investment decisions are made. Evidence would suggest that Europe and the United States are more dependent on the BRIC trading nations for earnings and profits. Geographical distance is no longer a barrier between nations; however, the challenges of ethnic diversity in domestic markets are multiplied by the difficulties of delivering goods and services into global markets with different cultures and languages. This book examines the issues associated with undertaking global business in complex and knowledge related markets. Written by highly knowledgeable and well-respected practitioners and academics in their field Provides practical insight and realistic answers to global and strategic problems Progressive constructs of trends and thoughts to take the reader from the current paradigm to the broader yet application-specific view of global business
Managing Global Strategy
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Author : William H. A. Johnson
language : en
Publisher: Routledge
Release Date : 2020-10-21
Managing Global Strategy written by William H. A. Johnson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-21 with Business & Economics categories.
This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities. Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include: • Internal and external environmental analyses; • Cross-cultural communication; • Structural considerations; • Leadership and motivation; • Foreign market entry, mergers, alliances and acquisitions. Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.
Thunderbird On Global Business Strategy
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Author : The Faculty of Thunderbird, The American Graduate School of International Management
language : en
Publisher: John Wiley & Sons
Release Date : 2000-04-24
Thunderbird On Global Business Strategy written by The Faculty of Thunderbird, The American Graduate School of International Management and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-04-24 with Business & Economics categories.
Thunderbird ist Amerikas führende Graduate School im Bereich globaler Unternehmen. Aufgrund ihres Ausbildungsprogramms für Manager in internationalen Unternehmen wurde sie von BusinessWeek zur Nummer 1 gewählt. Dies ist das erste Buch, das von Thunderbird-Experten herausgegeben wurde: Ein einzigartiger Leitfaden, der eine Reihe von Essays anerkannter Experten enthält und erläutert, wie man erfolgreich ein internationales Unternehmen leitet. Diskutiert wird ein breites Themenspektrum, angefangen bei globaler Unternehmensstrategie, Personalfragen, über Informationstechnologie und die Bedeutung von Informationsmanagement bis hin zum Schutz geistigen Eigentums und dynamischer Wettbewerbsstrategie.
Global Business Strategy
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Author : Kazuyuki Motohashi
language : en
Publisher: Springer
Release Date : 2015-03-25
Global Business Strategy written by Kazuyuki Motohashi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-25 with Business & Economics categories.
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.
The Global Market
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Author : John A. Quelch
language : en
Publisher: John Wiley & Sons
Release Date : 2004-05-18
The Global Market written by John A. Quelch and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-18 with Business & Economics categories.
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.
Managing Global Business
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Author : Mukesh Chaturvedi
language : en
Publisher:
Release Date : 2005
Managing Global Business written by Mukesh Chaturvedi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business planning categories.
Globalisation is increasing interaction among nations, markets and people. It is shaping up a new era of contacts among economies, technologies and cultures. A new, world market is emerging. A different, global consumer is born. However, it is also becoming increasingly difficult for businesses to enter, survive and grow in the global market. Companies from developing countries have limited resources; they find it very difficult to compete against the giants the United States, Europe and Japan. And, the giants compete against each other. Thus, the experiences of multinationals are lessons in strategies & resources, success & failures, confidence & self-doubt, and attitude & morals. This book focuses on the issues and strategies for managing global businesses in the 21st century. It provides a means for gaining insights into various facets of internationalisation of business and markets. Contributions from academics, researchers and practitioners of this phenomenon have brought in concepts, suggested approaches, and evaluated various tools of managing global business.The book contains 32 chapters by over 50 authors/co-authors. These chapters are arranged in the following 10 Parts:Part I The Background, Part II The Environment, Part III Global Strategies, Part IV Global Strategies: Some Indian Experiences, Part V Global Alliances, Mergers and Acquisitions, Part VI Global Customer's Profile and Behavior, Part VII Building Global Brands, Part VIII Global Distribution and Supply Chain Management, Part IX Systems Approach to Globalisation, Part X The Future Overall, this book aims at providing a reader-friendly view of the universe of Managing Global Business.
Managing With A Global Mindset
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Author : Jean-Pierre Jeannet
language : en
Publisher: FT Press
Release Date : 2000
Managing With A Global Mindset written by Jean-Pierre Jeannet and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
During the past decade, significant changes have affected the world economy, forcing businesses to adapt to a new world, the world of the global economy. This book provides managers with a guide to mastering the world of global business.
Managing Global Customers
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Author : George S. Yip
language : en
Publisher: Oxford University Press
Release Date : 2007-09-06
Managing Global Customers written by George S. Yip and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-06 with Business & Economics categories.
Highlighting the rewards of taking a step beyond global account management to create a Global Customer Management approach integrating all aspects of the relationship between supplier and customer, this book guides international companies in using their relationships with global customers to their full potential.
Global Marketing Strategy
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Author : Bodo B. Schlegelmilch
language : en
Publisher: Springer Nature
Release Date : 2022-02-16
Global Marketing Strategy written by Bodo B. Schlegelmilch and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-16 with Business & Economics categories.
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter- Open Ended Questions - A comprehensive multiple choice test bank with solutions
Global Business Strategies In Crisis
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Author : Ümit Hacioğlu
language : en
Publisher: Springer
Release Date : 2016-12-07
Global Business Strategies In Crisis written by Ümit Hacioğlu and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-07 with Business & Economics categories.
As the world is currently in the midst of financial and economic crises, this collection of expert contributions focuses on strategy formation and implementation at various organizational levels to address the challenges ahead. The latest economic turmoil and its ongoing impact on business performance are compelling top managers to develop effective business strategies and redefine the boundaries of their operational and strategic activities. On one hand, tremendous challenges in the competitive business environment have become a source of global threats for many small entrepreneurs. On the other, investors faced with today’s volatile economic conditions demand more gains on their capital investments to counter-balance the growing risk of global threats. This book explores the question as to whether it is possible to efficiently and effectively address these threats and obstacles. Are managers capable of planning and implementing strategic actions? What should the major managerial strategy be in order to overcome fluctuations in a market-oriented society? The strategies and practices recommended here are aimed to design continuous development competencies and contribute to the stability, recovery and sustainability of global business operations under volatile economic conditions. This refreshingly novel book seeks to establish managerial strategies and practices for effectively responding to challenges in the competitive business environment, as global volatility and fluctuations continue to worsen.