Managing In The Marketspace
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Managing In The Marketspace
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Author : Jeffrey F. Rayport
language : en
Publisher:
Release Date : 1994
Managing In The Marketspace written by Jeffrey F. Rayport and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Cable television advertising categories.
The core of business activity - the process of creating and extracting value - is increasingly shifting from the traditional realm of the physically defined or reality-based, marketplaces to another quite different realm. It is different because it is defined by information. We call it the "marketspace."
Business
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Author : 布卢姆斯伯里出版公司
language : en
Publisher: 中信出版社
Release Date : 2003
Business written by 布卢姆斯伯里出版公司 and has been published by 中信出版社 this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business categories.
责任者取自版权页。
Introduction To Marketing Management
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Author : Dr. Megha Sharma
language : en
Publisher: AG PUBLISHING HOUSE (AGPH Books)
Release Date : 2023-02-20
Introduction To Marketing Management written by Dr. Megha Sharma and has been published by AG PUBLISHING HOUSE (AGPH Books) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-20 with Study Aids categories.
Successful marketing management requires the creation and implementation of strategic marketing programs, procedures, and activities in line with broader corporate goals, all the while drawing on consumer insights, monitoring metrics, and improving internal processes. Management in the field of marketing focuses on the formulation, development, and implementation of tactics devised to further the organization's overarching goals. There are many different types of business goals, such as expanding the company's customer base or expanding into new markets. To maximize earnings and advance organizational goals, firms need competent marketing management that guarantees high levels of consumer involvement, product attractiveness, and focused marketing campaigns. Without good management, you may spend years getting the product ready for launch, yet you would still run into problems. Marketing management guarantees you have a firm grasp on the specifics of your target audience's wants and needs from the get-go, even down to preferred hues and box dimensions. It's possible that without it, people won't even be interested in buying your stuff. If you've spent a great deal of effort perfecting your product or service, the correct procedures will guarantee that it reaches your intended audience via the appropriate channels at the optimal moment. Good marketing management is the key to turning a profit in any business. An effective marketing strategy is crucial for survival in today's cutthroat business climate. This aids in the formation of plans to increase earnings and decrease product costs. Distribution and retailing have been supplanted by marketing management.
Knolwedge Management A Resource Book
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Author :
language : en
Publisher: Excel Books India
Release Date :
Knolwedge Management A Resource Book written by and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Leveraging The New Infrastructure
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Author : Peter Weill
language : en
Publisher: Harvard Business Review Press
Release Date : 1998-05-19
Leveraging The New Infrastructure written by Peter Weill and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-05-19 with Business & Economics categories.
Imagine thinking about your company's information technology in the same way that you think about its investment portfolio: as a bundle of assets that—when managed right—will generate revenues and savings. Here's just such a framework for leveraging IT (technology, networks, data, and software)—one that enables business managers to make the important decisions about the potentially confounding mix of high-technology that influences near- and long-term planning, affects the ability to support customers, and dictates the flow of daily operations. Drawing upon their rigorous research with more than 100 top multinationals, the authors present a rich and varied range of examples of IT investment strategies that have reaped rewards for firms such as Citibank, Honda, Johnson & Johnson, Ralston Purina, the Development Bank of Singapore, and Telstra. This hands-on resource, compete with benchmarks and case studies, creates the common ground where both management and IT can meet, communicate their goals, and agree on the best plan for getting there.
Challenges Of Expanding Internet E Commerce E Business And E Government
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Author : Matohisa Funabashi
language : en
Publisher: Springer
Release Date : 2006-06-08
Challenges Of Expanding Internet E Commerce E Business And E Government written by Matohisa Funabashi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06-08 with Computers categories.
2.1 E-Government: e-Governance and e-Democracy The term Electronic Government (e-Government), as an expression, was coined after the example of Electronic Commerce. In spite of being a relatively recent expression, e-Government designates a field of activity that has been with us for several decades and which has attained a high level of penetration in many countries2. What has been observed over the recent years is a shift on the broadness of the e-Government concept. The ideas inside e-Governance and e- Democracy are to some extent promising big changes in public administration. The demand now is not only simply delivering a service - line. It is to deliver complex and new services, which are all citizen-centric. Another important demand is related to the improvement of citizen's participation in governmental processes and decisions so that the governments' transparency and legitimacy are enforced. In order to fulfill these new demands, a lot of research has been done over the recent years (see Section 3) but many challenges are still to be faced, not only in the technological field, but also in the political and social aspects.
Educause Leadership Strategies Partnership In The Learning Marketspace
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Author : Ann Hill Duin
language : en
Publisher: John Wiley & Sons
Release Date : 2001-06-19
Educause Leadership Strategies Partnership In The Learning Marketspace written by Ann Hill Duin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-06-19 with Language Arts & Disciplines categories.
Organizations around the world are forming innovative partnerships to offer virtual learning opportunities to global audiences. This book focuses on the crucial questions higher education leaders are asking about these "learning marketspace" partnerships: What do they look like? How will they influence educational delivery systems? When should an institution initiate such a partnership effort? What type of leader is needed for learning marketspace partnerships? What makes such partnerships successful? Partnering in the Learning Marketspace describes how leaders in higher education, government, community, and business can form productive partnerships to leverage the best content and provide a gateway to that content for learners around the globe. The authors present a framework for understanding the learning marketspace concept and offer an engaging blueprint for developing and implementing partnerships to support lifelong learners. The book includes practical information that will help potential learning marketspace partners learn to: understand the dynamics of marketspace portals; set priorities for partnering; assess partnership readiness; overcome obstacles to building partnerships; develop tools to support learners in e-mentor and e-community relationships; and identify leadership competencies in a global learning marketspace. The book includes insightful commentaries by national and international education leaders who have participated in electronic learning environments.
Knowledge Management
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Author : Raman
language : en
Publisher: Excel Books India
Release Date : 2009
Knowledge Management written by Raman and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Knowledge management categories.
KM is an IT subject. Right&? Wrong! Knowledge and its management is a prerogative of everyone. Since the magic of information transforming itself into knowledge which in turn becomes information at the next level, thus continuing the eternal cycle of knowledge quest has always fascinated people throughout the ages. This book is about celebrating knowledge for its own sake and emphasising that unless it is shared, there would be no new knowledge. Also knowledge per se can never be costed or priced, it is only the process of acquiring it, storing it and disseminating it that can be expressed in economic terms. Knowledge is free and that is the way it has always been or will ever be. The book has evolved as the author went about understanding the esoteric concept of KM and sought to unravel what it really stood for. Key Featuresv A comprehensive look at KM as a subject. First of its kind - a resource book on KMv Clear view of knowledge, the way of its creation and the manner of its managementv Classical approach to KMv Modern approach to KMv KM modelsv KM tools and their applicationv The mystique of how information becomes knowledgev Datamining and datawarehousing explainedv KM and its application in the corporate sectorv Case studies galorev Most comprehensive list of further readings, extensive group and individual exercises for students of KM
Enterprise Wide Strategic Management
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Author : David L. Rainey
language : en
Publisher: Cambridge University Press
Release Date : 2010
Enterprise Wide Strategic Management written by David L. Rainey and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
A fresh, holistic approach to strategic management in the modern business environment.
Making Supply Chain Management Work
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Author : James B. Ayers
language : en
Publisher: CRC Press
Release Date : 2001-12-13
Making Supply Chain Management Work written by James B. Ayers and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-12-13 with Business & Economics categories.
Any supply chain improvement project, even if well conceived, has a good chance of failing, unless the accompanying information technology enables the design. Being prepared, understanding the risks and how to reduce them, will give you the edge you need. Combining a technology focus with practical advice, Making Supply Chain Management Work: Desig