Managing New Product Innovation
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Product Innovation Management
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Author : Stefano Biazzo
language : en
Publisher: Springer Nature
Release Date : 2021-07-02
Product Innovation Management written by Stefano Biazzo and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-02 with Business & Economics categories.
This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly competitive and changing business landscape. It also offers examples and case studies, and it is the result of more than 20 years of study, research, and consulting carried out by the two authors in the field of innovation management. The book discusses the demanding challenges of product innovation and offers practitioners guidance on how to respond to these challenges. It presents a three-level framework (the “innovation pyramid”), which reflects the core components of a firm’s innovation capability: first, intelligence - absorbing information and knowledge from the outside world by looking beyond the familiar territories of the current market, technology, and customers; second, discovery - exploring opportunities for innovation through creative ideation and technology experimentation; and third, development - transforming opportunities into profitable new products and services.
Innovation And New Product Planning
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Author : Kenneth B. Kahn
language : en
Publisher: Routledge
Release Date : 2020-12-28
Innovation And New Product Planning written by Kenneth B. Kahn and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-28 with Business & Economics categories.
This practical book introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management. Importantly, the book emphasizes the 21st-century strategic and creative mindset necessary to drive business innovation activities in a concise, yet comprehensive manner. The book delves into the front end of innovation and formal product development activities, examining the topics of opportunity identification, concept generation and evaluation, technical development, product design, testing, launch strategies, product management, life cycle management, brand management, and vital elements for international success. There are stand-alone notes that serve to apprise readers on related topics such as the use of agile product development methodologies, the formation of business entities, and recommended best practices for new product development. The book excels at providing relevant examples and applied tools that augment the concepts to offer valuable connections to real-world product planning efforts. This book is particularly useful as a guide to learning the fundamental concepts and strategies associated with innovation and new product planning. Among student audiences, upper-level undergraduate and first-year graduate students are likely to benefit as the book embraces its position to serve as a primer on product development and management.
Innovation Management And New Product Development
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Author : Paul Trott
language : en
Publisher:
Release Date : 2021
Innovation Management And New Product Development written by Paul Trott and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Industrial management categories.
Innovation Management and New Product Development by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations andimages in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation oftaking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.
Innovation Management And New Product Development
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Author : Paul Trott
language : en
Publisher: Pearson Education
Release Date : 2005
Innovation Management And New Product Development written by Paul Trott and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.
Handbook Of New Product Development Management
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Author : Christoph Loch
language : en
Publisher: Routledge
Release Date : 2007-11-02
Handbook Of New Product Development Management written by Christoph Loch and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-02 with Business & Economics categories.
Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributorsin the Handbook of New Product Developmentare are well-known and leading exponents to theory of New Product Development and to methods used in practice. They draw upon their experience and work to offer a comprehensive view of the challenges in managing the development of new products. Existing knowledge in the different topics is examined and the key management challenges, and the important gaps in our knowledge are discussed. Most of the chapters draw upon systematic interaction with companies and practice and this is presented in the examples and the case studies cited. The Handbook of New Product Development and Management surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions and highlights needs for future research.
Managing New Product Innovation
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Author : B. Jerrard
language : en
Publisher: CRC Press
Release Date : 1998-08-27
Managing New Product Innovation written by B. Jerrard and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-08-27 with Business & Economics categories.
New product design and development is often the result of personal vision. Harnessing this often requires a special receptiveness and enthusiasm at all levels of an organization, which serves to unlock potential and can turn the entire organizational pyramid upside-down. It is particularly important to understand and develop those aspects of design
Managing New Product Innovation
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Author : B. Jerrard
language : en
Publisher: CRC Press
Release Date : 2003-09-02
Managing New Product Innovation written by B. Jerrard and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-02 with Business & Economics categories.
New product design and development is often the result of personal vision. Harnessing this often requires a special receptiveness and enthusiasm at all levels of an organization, which serves to unlock potential and can turn the entire organizational pyramid upside-down. It is particularly important to understand and develop those aspects of design which can be constructively employed by designers in a strategic alliance with management and research.; The papers in this volume result from the conference of the Design Society held at the University of Central England in September 1998. They show how design-led product development has worked in a range of industries, from engineering through to design and management consultancy. Not only practitioners but also students of industrial design and management should find this a valuable contribution to the subject.
Product Innovation And Technology Strategy
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Author : Robert G. Cooper
language : en
Publisher: Stage-Gate International
Release Date : 2009
Product Innovation And Technology Strategy written by Robert G. Cooper and has been published by Stage-Gate International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the world's foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of developing your own product innovation strategy - a master plan for your business's entire new product effort. No other business authors give you this kind of uncomplicated narrative, informed by significant industry experience and with examples of outside-the-box thinking. This ist your guide to setting your company up for dominance in the marketplace.
Innovation And Product Management
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Author : Kurt Gaubinger
language : en
Publisher: Springer
Release Date : 2014-09-12
Innovation And Product Management written by Kurt Gaubinger and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-12 with Business & Economics categories.
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.