Managing Technology Transfer
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Marketing In University Industry Technological Collaboration
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Author : Malgorzata A. Grzegorczyk
language : en
Publisher: Springer Nature
Release Date : 2021-10-06
Marketing In University Industry Technological Collaboration written by Malgorzata A. Grzegorczyk and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-06 with Business & Economics categories.
This book explores the diverse roles that marketing can, and should, play in modern, twenty-first century technology transfer in university-industry collaborations. Using various marketing lenses, it takes readers through the challenges of technology transfer and commercialization of science-based innovations. It presents research based, but practice-focused, conclusions relating to marketing implementation at different stages of the commercialization process. The author suggests that marketing’s strategic role spans the whole process from idea generation, development, valuation, customer matching and marketization. Such approaches can improve the effectiveness of public money spent on research, university-industry cooperation, and research commercialization. The book will appeal to students, university teachers and researchers in a wide range of fields including: technology management, innovation, marketing, and science commercialization. It will also be of interest to those concerned directly with the practices of university technology transfer and commercialization, such as the employees, and leaders of technology transfer offices and researcher-entrepreneurs.
Technology Transfer
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Author : Goel Cohen
language : en
Publisher: SAGE
Release Date : 2004-02-20
Technology Transfer written by Goel Cohen and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-20 with Business & Economics categories.
This book identifies the major factors responsible for effective transfer of information and human expertise from an advanced country or a multinational corporation to the developing world.
Managing The Flow Of Technology
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Author : Thomas John Allen
language : en
Publisher:
Release Date : 1984
Managing The Flow Of Technology written by Thomas John Allen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Communication of technical information categories.
Effective Technology Transfer Offices
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Author : James A. Cunningham
language : en
Publisher: Springer Nature
Release Date : 2020-04-08
Effective Technology Transfer Offices written by James A. Cunningham and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-08 with Science categories.
Combining best practices, empirical studies and the authors’ own research on technology transfer offices (TTOs), technology transfer, ecosystems and scientists in the principal investigator role, this book presents a business model framework for TTOs. From a practitioner’s perspective the business model framework captures key elements of TTOs’ strategic and operational activities that are needed for effective management and leadership. Moreover, the frameworkaddresses central issues including strategy, organisational structure, staff and resources, activities, mechanisms, policy and procedures, and evaluation and outcomes, while also consideringcontextual factors that directly and indirectly affectTTOs, namely thecommercialisation culture and ethos,as well as researchers’ commitment, awareness and motivation. For each element of the framework, the book outlines the key success factors and facilitating factors that enable effective technology transfer.
Technology Transfer From Invention To Innovation
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Author : A. Inzelt
language : en
Publisher: Springer Science & Business Media
Release Date : 1999-02-28
Technology Transfer From Invention To Innovation written by A. Inzelt and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-02-28 with Business & Economics categories.
Technology transfer has expanded rapidly over the past 20 years in Western Europe, North America and the Pacific Rim. It has been estimated that some 50% of new products and processes will originate outside the primary developer; academic and other research institutions are obvious sources of much of this new technology. In the NATO Co-operating countries, however, technology transfer is in its infancy; it is crucial for wealth creation and improvement in the quality of life that this mechanism is developed. The papers selected for inclusion in this book discuss issues related to the development of technology transfer in NATO Co-operating countries. The book identifies crucial research issues for science and technology policy researchers and, as a conclusion, offers some policy recommendations. The authors are drawn from NATO and Co-operating partner countries, from other parts of the world, and from international organisations. The focus of the book is on the institutional framework of knowledge and technology transfer; intellectual property rights as sources of information and tools for co-operation; international, national and regional aspects of knowledge and technology dissemination and diffusion; and networking. Audience: Academic institutions, research institutes, intellectual property practitioners, science and technology policy makers, technology transfer managers, high-tech industries.
Technology Transfer In A Global Economy
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Author : David B. Audretsch
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-16
Technology Transfer In A Global Economy written by David B. Audretsch and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-16 with Business & Economics categories.
Technology transfer—the process of sharing and disseminating knowledge, skills, scientific discoveries, production methods, and other innovations among universities, government agencies, private firms, and other institutions—is one of the major challenges of societies operating in the global economy. This volume offers state-of-the-art insights on the dynamics of technology transfer, emerging from the annual meeting of the Technology Transfer Society in 2011 in Augsburg, Germany. It showcases theoretical and empirical analyses from participants across the technology transfer spectrum, representing academic, educational, policymaking, and commercial perspectives. The volume features case studies of industries and institutions in Europe, the United States, and Australasia, explored through a variety of methodological approaches, and providing unique contributions to our understanding of how and why technology transfer is shaped and affected by different institutional settings, with implications for policy and business decision making.
Growth Mechanisms And Sustainability
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Author : Jun Ma
language : en
Publisher: Springer Nature
Release Date : 2021-07-16
Growth Mechanisms And Sustainability written by Jun Ma and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-16 with Business & Economics categories.
This book provides a broad investigation of various issues in East Asia’s steel industry since the 1980s, including international specialization and trade relations, the sustainable use of resources, technological innovations, and environmental mitigation, alongside a consideration of the rapid growth in Chinese steel industry. Using macro and firm-level data, and case studies based on field research to discuss issues concerning the steel industry in East Asia. In search of an easy understanding, we try to simplify complicated economic models and statistical analyses, and concentrate on policy implications based as much as possible on the results of empirical analyses. We believe that this book will be of interest to policymakers, economists, practitioners and advocates of sustainability.
University Technology Transfer
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Author : Tom Hockaday
language : en
Publisher: JHU Press
Release Date : 2020-04-07
University Technology Transfer written by Tom Hockaday and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-07 with Education categories.
Demystifying technology transfer—an increasingly important but little-understood aspect of research universities' mission. How do we transfer the brilliance of university research results into new products, services, and medicines to benefit society? University research is creating the technologies of tomorrow in the fields of medicine, engineering, information technology, robotics, and artificial intelligence. These early-stage technologies need investment from existing and new businesses to benefit society. But how do we connect university research outputs with business and investors? This process, Tom Hockaday explains, is what university technology transfer is all about: identifying, protecting, and marketing university research outputs in order to shift opportunities from the university into business. In this detailed introductory book—a comprehensive overview of and guide to the subject—Hockaday, an internationally recognized technology transfer expert, offers up his insider observations, opinions, and suggestions about university technology transfer. He also explains how to develop, strategically operate, and fund university technology transfer offices while behaving in accordance with the central mission of the university. Aimed at people who work in or with university technology transfer offices, as well as anyone who wants to learn the basics of what is involved, University Technology Transfer speaks to a global audience. Tackling a complex topic in clear language, the book reveals the impressive scale of patenting, licensing, and spin-out company creation while also demonstrating that university technology transfer is a commercial activity with benefits that go well beyond the opportunity to make money.
Development Through Technology Transfer
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Author : Mohammed Saad
language : en
Publisher: Intellect (UK)
Release Date : 2013-01-03
Development Through Technology Transfer written by Mohammed Saad and has been published by Intellect (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-03 with Technology transfer categories.
This study in technology transfer uses company-specific examples to enrich an exploration of the complex and dynamic issues involved. It describes technology transfer as more than the hand-over of new technology hardware.
Innovation Finance And Technology Transfer
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Author : Andrea Alunni
language : en
Publisher: Routledge
Release Date : 2019-03-15
Innovation Finance And Technology Transfer written by Andrea Alunni and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-15 with Business & Economics categories.
Offering proof-of-concept (POC) to inventors is often a difficult task for most Technology Transfer Offices (TTOs). Through an in-depth analysis of 15 years of IP portfolio management by Oxford University Innovation (OUI), this book identifies the salient aspects of the technology transfer evolution and the role that technology transfer managers (TTMs) play in closing the gap between academia and business. Innovation Finance and Technology Transfer: Funding Proof of Concept seeks to prove that a well-managed POC Fund can achieve positive financial results and that the chances for an IP portfolio management to be "in the money" increases if the TTO is attached to an entrepreneurial University. This work illustrates how innovation based on Intellectual Property Rights protected and managed by a highly-skilled group of technology transfer managers succeeds in technology transfer. It offers a vademecum to practitioners to follow a step by step best practice procedure embraced by the Oxford TTO to manage the POC investment process. This book is valuable reading for intellectual property scholars, business school students, social sciences researchers, investment professionals and technology transfer practitioners, as well as those working in innovation think tanks and policy circles.