Marketing In University Industry Technological Collaboration
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Marketing In University Industry Technological Collaboration
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Author : Malgorzata A. Grzegorczyk
language : en
Publisher: Springer Nature
Release Date : 2021-10-06
Marketing In University Industry Technological Collaboration written by Malgorzata A. Grzegorczyk and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-06 with Business & Economics categories.
This book explores the diverse roles that marketing can, and should, play in modern, twenty-first century technology transfer in university-industry collaborations. Using various marketing lenses, it takes readers through the challenges of technology transfer and commercialization of science-based innovations. It presents research based, but practice-focused, conclusions relating to marketing implementation at different stages of the commercialization process. The author suggests that marketing’s strategic role spans the whole process from idea generation, development, valuation, customer matching and marketization. Such approaches can improve the effectiveness of public money spent on research, university-industry cooperation, and research commercialization. The book will appeal to students, university teachers and researchers in a wide range of fields including: technology management, innovation, marketing, and science commercialization. It will also be of interest to those concerned directly with the practices of university technology transfer and commercialization, such as the employees, and leaders of technology transfer offices and researcher-entrepreneurs.
University Industry Collaboration Strategies In The Digital Era
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Author : Günay, Durmuş
language : en
Publisher: IGI Global
Release Date : 2021-01-29
University Industry Collaboration Strategies In The Digital Era written by Günay, Durmuş and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-29 with Education categories.
Competitive strategies and higher education-industry collaboration policies are playing a vital role in fostering the reputation and international rankings of higher education institutions. The positive impact of these policies may best be observed in the economic and social outputs of many countries such as the USA, Singapore, South Korea, and European Union (EU) countries such as Belgium, Germany, France, and the Netherlands. However, the number of academic publications that specifically concentrate on the impact of these policies on higher education institutions and authorities remains relatively limited. University-Industry Collaboration Strategies in the Digital Era is an essential research publication that provides comprehensive research on competitive strategies for higher education institutions that will allow them to forge beneficial partnerships with industries that will have a significant impact on their success. Highlighting a wide range of topics such as human resource management, network planning, and institutional structure, this book is ideal for administrators, education professionals, academicians, researchers, policymakers, and students.
Technological Collaboration In Industry
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Author : Mark Dodgson
language : en
Publisher: Routledge
Release Date : 2018-03-26
Technological Collaboration In Industry written by Mark Dodgson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-26 with Business & Economics categories.
This volume, originally published in 1993 is based on extensive research and draws together a selection of detailed global case studies illustrating a variety of issues from Japanese joint ventures to small business development. It considers the scope and scale of collaboration in order to assess the way successful companies have achieved their growth. The book presents a synthesis of business functions and economic analysis and asks what the implications for skills development are; what effect public policy has; how far such ventures can go and what decision making processes are involved.
University Industry Collaboration And The Success Mechanism Of Collaboration
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Author : Nian Zhiying
language : en
Publisher: CRC Press
Release Date : 2022-09-01
University Industry Collaboration And The Success Mechanism Of Collaboration written by Nian Zhiying and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-01 with Science categories.
In recent years, a considerable amount of effort has been devoted, both in industry and academia, towards the transformation of academic research at universities into the development of advanced technologies in industry, therefore enabling a full role of the university as a center of knowledge-creation.University-Industry Collaboration and the Success Mechanism of Collaboration presents recent developments in university-industry-collaborations, using case studies from Japan, and showing the mutual needs from both universities and enterprises in the knowledge-based society. Technical topics discussed in this book include: • Development of University-Industry Collaboration (UIC) in the world• Development of UIC in Japan• Case studies of UIC in Japan• Contribution of UIC from Japan to the world
From Purpose To Impact
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Author : Nicholas O'Regan
language : en
Publisher: Taylor & Francis
Release Date : 2024-07-24
From Purpose To Impact written by Nicholas O'Regan and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-24 with Business & Economics categories.
To meet the challenge of closing the gap between academic research and industry practice, we need a step change in how the business school and the business scholar engages with business. This book presents best practice in the methods of broadening successful academic–business engagement on a major scale. It presents concrete recommendations for setting programmes, creating incentives and structuring recruitment that will transform effective academic–business engagement. Most universities claim to have significant links with industry and the professions, but, in reality, only a limited number of business scholars are engaged with industry. A focus on ‘impact’ presents an additional potential trap, confusing promotion of research and tactical tips and tricks, with genuine engagement. This book explores the increasing number of new and innovative partnerships and collaborative activities, and looks at how academics can adapt to and leverage these new opportunities. It focuses on the academic as the primary driver of the external relationship and outlines the skills and capabilities needed to proactively develop engagement. Finally, the book provides a number of examples of best practice from a range of countries. Written by senior business scholars and leaders from around the world, and with examples of best practice included from leading universities, this book gives universities the insight needed to develop a broader range of relationships with businesses and to have genuine engagement and impact in practice.
Developing Engaged And Entrepreneurial Universities
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Author : Thorsten Kliewe
language : en
Publisher: Springer Nature
Release Date : 2019-09-24
Developing Engaged And Entrepreneurial Universities written by Thorsten Kliewe and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-24 with Business & Economics categories.
This book investigates key aspects of the development of engaged and entrepreneurial universities. Reflecting the complex and dynamic nature of changes in higher education institutions (HEIs), multi-level perspectives in the field are taken into account, namely the ecosystem, relationship, organisational and individual perspective. The book highlights the entrepreneurial and the social orientation of HEIs by focusing on both primary economically focused (entrepreneurial) universities and primary socially focused (engaged) universities. It challenges the understanding of the role universities and its individual stakeholders play today. The book explores a multitude of facets and perspectives on the topic and addresses both what we already know and what knowledge still needs to be acquired.
Technology Transfer Intellectual Property And Effective University Industry Partnerships
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Author : World Intellectual Property Organization
language : en
Publisher: WIPO
Release Date : 2007
Technology Transfer Intellectual Property And Effective University Industry Partnerships written by World Intellectual Property Organization and has been published by WIPO this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Law categories.
This study examines and evaluates the recent progress made in seven Asian countries (China, India, Japan, Philippines, the Republic of Korea, Singapore and Thailand) towards more effective and mutually reinforcing relations between universities and industries in the field of scientific and technological research and proposes a checklist for action to make these relationships even more effective from the broad perspective of the national economy. In particular, it highlights the mechanisms adopted by these Asian countries for technology transfer and pays particular attention to the use of the intellectual property system as an instrument for technology transfer from university to industry. While economic and historical situations are different across Asian countries and no simple solution can be found that is universally applicable throughout the region, it is the hope of the participants in this project that this document will provide some useful lessons and insights, and will thus be helpful to policy-makers who are concerned with evaluating the effectiveness of university- industry relations in their respective countries and identifying ways to improve them.
Proceedings Of The 1st International Conference On University Industry Collaborations For Sustainable Development
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Author : Ranjith Dissanayake
language : en
Publisher: Springer Nature
Release Date : 2025-01-10
Proceedings Of The 1st International Conference On University Industry Collaborations For Sustainable Development written by Ranjith Dissanayake and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-10 with Science categories.
This book includes peer reviewed articles from the 1st International Conference on University-industry Collaborations for Sustainable Development (ICSD 2024) under the themes of Student Employability, Blended Learning, Invention and Innovation, Technoentrepreneurial Skills, Curriculum Development, Multidisciplinary Joint Research, and other initiatives., etc. It highlights the latest knowledge of strategic university-industry partnerships in Asian universities and brings together academic and industry experts to exchange knowledge and foster collaboration.
Strategic Industry University Partnerships
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Author : Lars Frølund
language : en
Publisher: Elsevier
Release Date : 2018-06-08
Strategic Industry University Partnerships written by Lars Frølund and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-08 with Business & Economics categories.
Strategic Industry-University Partnerships: Success-Factors from Innovative Companies unveils insights of experts from leading companies on managing partnerships with universities. Industry-university partnerships have proved vital to innovation, and although these partnerships can be challenging, careful choices and wise management around five success-factors leads to a systematic approach that unlocks value for both parties. University assessments of these partnerships have been widely described, but industry perspectives are less well understood. This volume captures observations of leading international corporations without omitting university views. It can serve all partners in alliances as a guide to strengthening their organizations. - Unveils insights of experts from BMW, DuPont, Ferrovial, IBM, Novo Nordisk, Rolls-Royce, Schlumberger, and Siemens - Presents the key challenges of university-industry collaboration and how world-leading companies tackle them - Describes the success-factors for working with universities, such as selecting focus areas, university partners and collaboration formats in a systematic way and having the right organizational support and evaluation criteria
Handbook Of Technology Transfer
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Author : Audretsch, David E.
language : en
Publisher: Edward Elgar Publishing
Release Date : 2022-09-20
Handbook Of Technology Transfer written by Audretsch, David E. and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-20 with Business & Economics categories.
Written by a plethora of expert contributors from a range of institutions, the Handbook of Technology Transfer provides an engaging deep-dive review of technology transfer as a complex and dynamic process, applying different mechanisms characterising activities in a variety of countries.