Managing Tourism Destinations
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Marketing And Managing Tourism Destinations
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Author : Alastair M. Morrison
language : en
Publisher: Taylor & Francis
Release Date : 2023-07-31
Marketing And Managing Tourism Destinations written by Alastair M. Morrison and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-31 with Business & Economics categories.
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Managing The Tourist Destination
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Author : Frank Howie
language : en
Publisher: Burns & Oates
Release Date : 2003
Managing The Tourist Destination written by Frank Howie and has been published by Burns & Oates this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Tourism categories.
A creative textbook on tourism. It is structured to be used throughout one semester, and is designed to ensure that lecturers can adopt the book with minimum effort. The book is designed to look modern and un-textbookish, using many Web-based style features. The accompanying Website is full of extra case studies, photographs, interviews, links to tourist sites around the world, and so on.
Marketing And Managing Tourism Destinations
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Author : Alastair M. Morrison
language : en
Publisher: Routledge
Release Date : 2018-09-13
Marketing And Managing Tourism Destinations written by Alastair M. Morrison and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-13 with Travel categories.
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: • A new chapter on visitor management that includes a section on crisis and disaster management • New material on destination leadership and coordination • New and revised content on digital marketing • New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Tourist Destination Management
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Author : Nazmi Kozak
language : en
Publisher: Springer
Release Date : 2019-04-27
Tourist Destination Management written by Nazmi Kozak and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-27 with Business & Economics categories.
This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.
Managing Tourism Destinations
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Author : Jennifer Raga
language : en
Publisher:
Release Date : 2017-11
Managing Tourism Destinations written by Jennifer Raga and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11 with categories.
Management of tourism destination is a multi-faceted pursuit. It together comprises the contemporary critical issues in tourism, its persistent challenges which are based upon the several experiences collected from different destination of tourism along with vibrant cultural and economic environment. In managing the destinations of tourism, the most important contribution is made by the employees that add the competitive edge in the organizations of tourism. The management required for the development of destination based tourism industry demands high quality of human resources.This book develops a framework to explore the links between destination based tourism and human resource management. This book covers the central theme of managing the tourism destination, the characteristics of traveler's choice, destination management and destination planning, management of heritage sites and developing of destination products along with the information management. The first introductory chapter of this book discuss about the literature of tourism and facts related to the various tourist destinations. The second chapter of this book gives a glimpse regarding the planning and organizing of a trip to the final destination as it has become easier now to visit any part of the world through the development of tourism industry on a large scale. Thus, it has been seen that the governments of the renowned tourist destinations have started to develop various types of tourist facilities. The third chapter of this book tells about the various strategies behind the selection of appropriate customers and clients. This chapter discusses about how the tourism industry should know and understand more about their visitors so as to attract them. Going ahead the role of destination management in organizations have been discussed in chapter four which has gained lot of importance over the years. It also gives the detailed description about the Destination Management Organizations (DISTANCE MANAGEMENT ORGANIZATIONSs). Chapter five of this book gives a drive through the management of human resource and required skill in managing destination tourism which requires high quality personnel. Chapter six of this book tells about the destination marketing which is most successful and advanced tool implemented in the tourism industry. This chapter explains the role of Distance Management Organizationsin destination marketing, its planning and the research methodology. Chapter 7 is related to the management of heritage sites which represents the symbolic tourism destinations and attractions for the tourists and the challenges faced due to the ever-increasing tourism that are also related to developmental issues of tourism. Chapter 8 relates to the branding of destination where it deals with the concepts of different forms of brands for the enrichment of tourism.The concluding chapters 9 and 10 of this book discuss the development of destination products and destination E-business and information management respectively. The former describes the strategies related to the advancement and expansion of new attractions, experiences, facilities and amenities provided by the public and private sector, and later, describes the role of business in tourism and destination based marketing where it has been shown how to utilize the e-commerce business.This book covers the complete analysis of market trends and how they respond to changing value chains of the market. It also touches how destination tourism helps in promoting and encouraging private sector investment along with the improvement of small, medium and micro undertakings in tourism.
Advanced Introduction To Tourism Destination Management
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Author : Chris Ryan
language : en
Publisher: Edward Elgar Publishing
Release Date : 2020-06-26
Advanced Introduction To Tourism Destination Management written by Chris Ryan and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-26 with Business & Economics categories.
Written by Chris Ryan, this Advanced Introduction seeks to integrate macro and micro components of tourism destination planning into a discussion of impacts, destination development, and national, regional and site planning. Exploring the characteristics of tourism destinations, the political framework of tourism and region specific management, this accessible book offers an insightful introduction to the field. Key topics include the impacts of tourism, the evolution of the tourist destination and analysis of marketing as a management tool.
Tourism Destination Management
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Author : Manuel Rodríguez-Díaz
language : en
Publisher: MDPI
Release Date : 2019-09-18
Tourism Destination Management written by Manuel Rodríguez-Díaz and has been published by MDPI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-18 with Business & Economics categories.
This book collected studies focused on the management of tourist destinations. Destinations are complex and adaptive systems, where the different elements that make them up have to be oriented towards achieving a common objective that improves the competitiveness of the destination. Five main lines of research on tourist destinations can be established: 1) the management, planning, and marketing of destinations, with special attention to the tourism supply chain, communication, and integral management; 2) the sustainability of resources and capabilities; 3) the renewal of destinations in order to update their offer and main resources to maintain competitiveness; 4) online reputation and communication through social media in order to create and enhance a strong brand image and customer loyalty; and 5) the application of new technologies in order to develop smart destinations. The book is made up of five research studies that focus on analyzing the transition towards a more circular tourist activity in hotels, image as a competitive factor of destinations, the value of cultural creativity, the coherence of online reputation, and the relationship between hotel prices and online reputation in different tourist destinations.
Advances In Tourism Destination Marketing
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Author : Metin Kozak
language : en
Publisher: Routledge
Release Date : 2009-09-10
Advances In Tourism Destination Marketing written by Metin Kozak and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-10 with Business & Economics categories.
This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations. The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry.
Managing Tourism Destinations
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Author : Andreas Papatheodorou
language : en
Publisher: Edward Elgar Publishing
Release Date : 2006
Managing Tourism Destinations written by Andreas Papatheodorou and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
This title offers a selection of papers on the management of tourism destinations. It covers four main themes: managing tourism destinations and the determinants of travel choice; planning and policy making; development and evolution; and the impacts of tourism management on the society and the environment.
Managing Tourism In A Changing World
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Author : Rodolfo Baggio
language : en
Publisher: Routledge
Release Date : 2016-04-08
Managing Tourism In A Changing World written by Rodolfo Baggio and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-08 with Business & Economics categories.
Managing Tourism in a Changing World provides an overview of state-of-the-art research surrounding today’s tourism management. Recognising the relevance of tourism activities as major economic drivers, this book offers a significant contribution to the advancement of managerial practice in the tourism field. It is the outcome of the collective intellectual efforts of a number of scholars, with dissimilar geographical roots and backgrounds, who cultivate original research on tourism management from a variety of perspectives (economic, managerial) and using multiple methods (theory building, experimental and inductive case-based inquiries). While drawing on multiple theoretical perspectives and adopting different epistemological paradigms and methodologies, this book answers a wide range of research questions related to a number of relevant themes in the following fields: destination management, marketing and branding, inter-organizational dynamics and corporate social responsibility in the tourism sector. This book was originally published as a special issue of Anatolia.