Manajemen Pemasaran Pariwisata Dan Indikator Pengukuran
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Manajemen Pemasaran Pariwisata Dan Indikator Pengukuran
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Author : Dr. Ika Barokah Suryaningsih, S.E., M.M.
language : id
Publisher: Samudra Biru
Release Date : 2020-09-30
Manajemen Pemasaran Pariwisata Dan Indikator Pengukuran written by Dr. Ika Barokah Suryaningsih, S.E., M.M. and has been published by Samudra Biru this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-30 with Business & Economics categories.
Buku Manajemen Pemasaran Pariwisata dan Indikator Pengukuran ini memberikan wawasan dan ilmu pengetahuan dalam pengelolaan dan manajemen pemasaran pada sektor pariwisata. Pemaparan yang terdapat dalam buku ini berguna untuk merumuskan kebijakan yang tepat dan berpihak kepada pelaku industri pariwisata terkait dengan strategi untuk pemulihan di era kebiasaan baru. Strategi yang dapat dilakukan adalah dengan menggiatkan wisata “berisiko rendah” pada era kebiasaan baru. Diperlukan kedisiplinan sebagai upaya untuk menyiapkan dan menerapkan protokol kesehatan pariwisata seperti yang ada di Bali, Toba, Bintan, Belitung, Labuan Bajo, Banyuwangi, dan lainnya. Pemberian insentif sektor wisata (pemberian keringanan PPh 21 dan PPh 25, restrukturisasi pinjaman, subsidi listrik, BLT untuk karyawan sektor pariwisata).
Pemasaran Pariwisata
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Author : Dr. I Gusti Bagus Rai Utama, M.A.,
language : id
Publisher: Penerbit Andi
Release Date :
Pemasaran Pariwisata written by Dr. I Gusti Bagus Rai Utama, M.A., and has been published by Penerbit Andi this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Buku ini baik sebagai referensi untuk memahami bauran pemasaran produk pariwisata, memahami keterkaitan antara komponen pariwisata dan hubungan dengan daya tarik pariwisata, memahami bentuk dan jenis pariwisata yang akan dipasarkan, dan memberikan gambaran dalam proses perencanaan, pengenalan, pengembangan pariwisata dan promosi daya tarik wisata yang efektif dan efesien sesuai dengan karakteristik produk pariwisata.
Tourism Marketing
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Author : Ali Hasan, S.E., M.M.
language : id
Publisher: Media Pressindo
Release Date : 2015-01-01
Tourism Marketing written by Ali Hasan, S.E., M.M. and has been published by Media Pressindo this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-01 with Business & Economics categories.
Buku ini merupakan salah satu sumber bacaan atau media pembelajaran disiplin ilmu marketing yang ditulis dalam bahasa Indonesia, di saat padanan kata asing sulit ditemukan kesesuaiannya penulis mencantumkan suku kata aslinya, demikian juga dalam kutipan tertentu penulis mencantumkan teks aslinya secara utuh, cara ini menurut hemat penulis, jauh lebih memudahkan para pembaca dalam memahami tourism marketing baik untuk referensi pengembangan ilmu (dosen dan mahasiswa) maupun untuk kepentingan implementasi di pasar bisnis (praktisi) yang terus akan berubah.
Manajemen Pemasaran Pariwisata
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Author :
language : id
Publisher:
Release Date : 2021
Manajemen Pemasaran Pariwisata written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Manajemen Pariwisata Dan Perhotelan
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Author : Riza Afni
language : id
Publisher: Cattleya Darmaya Fortuna
Release Date : 2024-03-14
Manajemen Pariwisata Dan Perhotelan written by Riza Afni and has been published by Cattleya Darmaya Fortuna this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-14 with Business & Economics categories.
Industri pariwisata dan perhotelan memiliki peran yang semakin penting dalam perekonomian global saat ini. Seiring dengan perkembangan teknologi dan mobilitas manusia yang semakin meningkat, permintaan akan layanan pariwisata dan akomodasi juga mengalami pertumbuhan yang signifikan. Manajemen pariwisata dan perhotelan menjadi landasan utama dalam memastikan keberlanjutan dan kesuksesan dalam industri ini. Dalam era yang penuh dengan tantangan dan peluang, pemahaman yang mendalam tentang strategi manajemen, pemasaran, operasional, dan keuangan sangatlah penting. Di samping itu, kesadaran akan keberlanjutan lingkungan dan budaya juga menjadi aspek yang tidak dapat diabaikan. Melalui pendekatan yang holistik dan berkelanjutan, sektor pariwisata dan perhotelan dapat memberikan manfaat yang signifikan bagi masyarakat lokal, ekonomi, dan lingkungan. Buku ini bertujuan untuk memberikan wawasan yang komprehensif tentang konsep, teori, dan praktik terkini dalam manajemen pariwisata dan perhotelan. Dari pembahasan tentang perencanaan strategis hingga implementasi program keberlanjutan, setiap bab di dalamnya dirancang untuk memberikan pemahaman yang mendalam dan aplikatif bagi pembaca. Melalui eksplorasi konten yang disajikan dalam buku ini, diharapkan pembaca dapat mengembangkan pemahaman yang kokoh tentang dinamika industri pariwisata dan perhotelan serta mempersiapkan diri untuk menghadapi tantangan dan peluang di masa depan. Selamat menikmati perjalanan pengetahuan ini, semoga dapat menjadi panduan yang berharga dalam mengarungi dunia manajemen pariwisata dan perhotelan.
Co Creation Model For Competitive Marine Tourism Destination Model Kreasi Bersama Pada Destinasi Wisata Bahari
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Author : Diaz Pranita
language : id
Publisher: Pascal Books
Release Date : 2022-03-10
Co Creation Model For Competitive Marine Tourism Destination Model Kreasi Bersama Pada Destinasi Wisata Bahari written by Diaz Pranita and has been published by Pascal Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-10 with Business & Economics categories.
Pengembangan wisata yacht merupakan salah satu upaya untuk mempersiapkan masyarakat menerima wisatawan mancanegara, sekaligus digunakan oleh negara-negara maju sebagai dasar pengembangan water front city di daerah pesisir dan pulau-pulau terpencil yang sulit dijangkau oleh moda transportasi biasa. Di sisi lain, untuk melayani wisatawan yacht juga relatif tidak memerlukan infrastruktur yang mewah tetapi cukup penyediaan fasilitas pelabuhan pariwisata atau marina desa, yang mampu memberi jaminan keamanan dan kenyamanan wisatawan untuk meninggalkan kapal dan berlabuh. Belanja wisatawan yacht juga termasuk tinggi bahkan lebih tinggi dibandingkan dengan wisatawan cruise.
Recommendations On Tourism Statistics
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Author : United Nations. Statistical Division
language : en
Publisher: New York : United Nations
Release Date : 1994
Recommendations On Tourism Statistics written by United Nations. Statistical Division and has been published by New York : United Nations this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Adopted by the United Nations Statistical Commission, these recommendations assist governments and businesses involved in tourism in preparing appropriate policies and programmes. The recommendations help to establish clear standards for measuring tourism. Includes the Standard International Classification of Tourism Activities (SICTA).
The International Marketing Of Travel And Tourism
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Author : François Vellas
language : en
Publisher: Bloomsbury Publishing
Release Date : 2016-01-07
The International Marketing Of Travel And Tourism written by François Vellas and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-07 with Business & Economics categories.
Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances in new technology have all facilitated the commercialisation of tourism products. This book sets out to examine the changes shaping the international marketing of tourism and travel. The book begins in defining the role of international marketing in tourism and describes the strategic marketing process, from analysis and strategy formulation to implementation techniques. It provides the marketing theory for the rest of the text. Part two focuses on specific issues that are currently influencing tourism marketing. As such, it explains how technology is affecting the way tourism firms operate, the impact and influence of environmental awareness, human resource strategy and service quality on tourism marketing. Finally, it presents the strategic responses of each of the sub-sectors - hospitality, air transport, tour operation, travel agency and the tourism destination - to the pressures of the changing tourism industry. The International Marketing of Travel and Tourism is aimed at final year undergraduate and postgraduate students of tourism providing a strategic approach to marketing within this growing sector.
The Travel Industry
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Author : Chuck Y. Gee
language : en
Publisher: Wiley
Release Date : 1997-01-31
The Travel Industry written by Chuck Y. Gee and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-01-31 with Business & Economics categories.
The Travel Industry Third Edition What makes a positive visitor experience? Authors Chuck Y. Gee, Ph.D., DPS (Hon.), James C. Makens, Ph.D., and Dexter J.L. Choy, Ph.D. assert that public policies--local, regional, and even global--play a vital role in defining the quality of a visitor's experience. The savvy hospitality and travel professional will not only understand these influences, but know how to shape them. The Travel Industry helps the student achieve both goals. This innovative third edition focuses on topics of a more global nature, such as concepts of trade barriers as impediments to promoting international travel and tourism. Specific illustrations are offered on how government policies, including diplomatic recognition, will affect tourism trade relationships. The third edition also covers current U.S. policies and reciprocal acts to promote tourism exchanges with other countries, as well as a special section on the amusement, entertainment, and retail product aspects of tourism. Other highlights of the third edition include: * the impact of technology on travel distribution systems * ticketless travel leading to a redefining of the role of tomorrow's travel agents * expanded text on land transportation, including discussions on NAFTA's effect on rail travel * information on tourist business enterprises * technology and the international hotel business. To enhance student learning, every chapter of The Travel Industry offers study objectives, key terms, illustrations, industry vignettes, a summary, discussion questions, and suggested assignments.
Next Generation Internet Of Things
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Author : Vermesan, Ovidiu
language : en
Publisher: River Publishers
Release Date : 2019-01-15
Next Generation Internet Of Things written by Vermesan, Ovidiu and has been published by River Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-15 with Technology & Engineering categories.
This book provides an overview of the next generation Internet of Things (IoT), ranging from research, innovation, development priorities, to enabling technologies in a global context. It is intended as a standalone in a series covering the activities of the Internet of Things European Research Cluster (IERC), including research, technological innovation, validation, and deployment. The text builds on the ideas put forward by the European Research Cluster, the IoT European Platform Initiative (IoT-EPI), the IoT European Large-Scale Pilots Programme and the IoT European Security and Privacy Projects, presenting global views and state-of-the-art results regarding the next generation of IoT research, innovation, development, and deployment. The IoT and Industrial Internet of Things (IIoT) are evolving towards the next generation of Tactile IoT/IIoT, bringing together hyperconnectivity (5G and beyond), edge computing, Distributed Ledger Technologies (DLTs), virtual and augmented reality (VR/AR), and AI transformation. Following the wider adoption of consumer IoT, the next generation of IoT/IIoT innovation for business is driven by industries, addressing interoperability issues and providing new end-to-end security solutions to face continuous treats. The advances of AI technology in vision, speech recognition, natural language processing and dialog are enabling the development of end-to-end intelligent systems encapsulating multiple technologies, delivering services in real-time using limited resources. These developments are focusing on designing and delivering embedded and hierarchical AI solutions in IoT/IIoT, edge computing, using distributed architectures, DLTs platforms and distributed end-to-end security, which provide real-time decisions using less data and computational resources, while accessing each type of resource in a way that enhances the accuracy and performance of models in the various IoT/IIoT applications. The convergence and combination of IoT, AI and other related technologies to derive insights, decisions and revenue from sensor data provide new business models and sources of monetization. Meanwhile, scalable, IoT-enabled applications have become part of larger business objectives, enabling digital transformation with a focus on new services and applications. Serving the next generation of Tactile IoT/IIoT real-time use cases over 5G and Network Slicing technology is essential for consumer and industrial applications and support reducing operational costs, increasing efficiency and leveraging additional capabilities for real-time autonomous systems. New IoT distributed architectures, combined with system-level architectures for edge/fog computing, are evolving IoT platforms, including AI and DLTs, with embedded intelligence into the hyperconnectivity infrastructure. The next generation of IoT/IIoT technologies are highly transformational, enabling innovation at scale, and autonomous decision-making in various application domains such as healthcare, smart homes, smart buildings, smart cities, energy, agriculture, transportation and autonomous vehicles, the military, logistics and supply chain, retail and wholesale, manufacturing, mining and oil and gas.