Manual De Computaci N Cu Ntica

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Data Science For Marketing Analytics

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Author : Mirza Rahim Baig
language : en
Publisher: Packt Publishing Ltd
Release Date : 2021-09-07

Data Science For Marketing Analytics written by Mirza Rahim Baig and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-07 with Computers categories.

Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programming language Key FeaturesUse data analytics and machine learning in a sales and marketing contextGain insights from data to make better business decisionsBuild your experience and confidence with realistic hands-on practiceBook Description Unleash the power of data to reach your marketing goals with this practical guide to data science for business. This book will help you get started on your journey to becoming a master of marketing analytics with Python. You'll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects. You'll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions. As well as learning how to clean, explore, and visualize data, you'll implement machine learning algorithms and build models to make predictions. As you work through the book, you'll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior. By the end of this book, you'll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making. What you will learnLoad, clean, and explore sales and marketing data using pandasForm and test hypotheses using real data sets and analytics toolsVisualize patterns in customer behavior using MatplotlibUse advanced machine learning models like random forest and SVMUse various unsupervised learning algorithms for customer segmentationUse supervised learning techniques for sales predictionEvaluate and compare different models to get the best outcomesOptimize models with hyperparameter tuning and SMOTEWho this book is for This marketing book is for anyone who wants to learn how to use Python for cutting-edge marketing analytics. Whether you're a developer who wants to move into marketing, or a marketing analyst who wants to learn more sophisticated tools and techniques, this book will get you on the right path. Basic prior knowledge of Python and experience working with data will help you access this book more easily.

Elements Of Applied Bifurcation Theory

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Author : Yuri Kuznetsov
language : en
Publisher: Springer Science & Business Media
Release Date : 2004-06-29

Elements Of Applied Bifurcation Theory written by Yuri Kuznetsov and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-06-29 with Mathematics categories.

Providing readers with a solid basis in dynamical systems theory, as well as explicit procedures for application of general mathematical results to particular problems, the focus here is on efficient numerical implementations of the developed techniques. The book is designed for advanced undergraduates or graduates in applied mathematics, as well as for Ph.D. students and researchers in physics, biology, engineering, and economics who use dynamical systems as model tools in their studies. A moderate mathematical background is assumed, and, whenever possible, only elementary mathematical tools are used. This new edition preserves the structure of the first while updating the context to incorporate recent theoretical developments, in particular new and improved numerical methods for bifurcation analysis.

Ibm Cognos Business Intelligence V10 1 Handbook

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Author : Dean Browne
language : en
Publisher: IBM Redbooks
Release Date : 2010-10-25

Ibm Cognos Business Intelligence V10 1 Handbook written by Dean Browne and has been published by IBM Redbooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-25 with Computers categories.

IBM® Cognos® Business Intelligence (BI) helps organizations meet strategic objectives and provides real value for the business by delivering the information everyone needs while also reducing the burden on IT. This IBM Redbooks® publication addresses IBM Cognos Business Intelligence V10.1. You can use this book to: - Understand core features of IBM Cognos BI V10.1 - Realize the full potential of IBM Cognos BI - Learn by example with practical scenarios This book uses a fictional business scenario to demonstrate the power of IBM Cognos BI. The book is primarily focused on the roles of Advanced Business User, Professional Report Author, Modeler, Administrator, and IT Architect.

Global Value Chains In A Changing World

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Author : Deborah Kay Elms
language : en
Publisher:
Release Date : 2013

Global Value Chains In A Changing World written by Deborah Kay Elms and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.

A collection of papers by some of the world's leading specialists on global value chains (GVCs). It examines how GVCs have evolved and the challenges they face in a rapidly changing world. The approach is multi-disciplinary, with contributions from economists, political scientists, supply chain management specialists, practitioners and policy-makers. Co-published with the Fung Global Institute and the Temasek

Structured Computer Organization

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Author :
language : en
Publisher:
Release Date : 1996

Structured Computer Organization written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Computer organization categories.

Statistical Machine Translation

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Author : Philipp Koehn
language : en
Publisher: Cambridge University Press
Release Date : 2010

Statistical Machine Translation written by Philipp Koehn and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Computers categories.

The dream of automatic language translation is now closer thanks to recent advances in the techniques that underpin statistical machine translation. This class-tested textbook from an active researcher in the field, provides a clear and careful introduction to the latest methods and explains how to build machine translation systems for any two languages. It introduces the subject's building blocks from linguistics and probability, then covers the major models for machine translation: word-based, phrase-based, and tree-based, as well as machine translation evaluation, language modeling, discriminative training and advanced methods to integrate linguistic annotation. The book also reports the latest research, presents the major outstanding challenges, and enables novices as well as experienced researchers to make novel contributions to this exciting area. Ideal for students at undergraduate and graduate level, or for anyone interested in the latest developments in machine translation.

Bayesian Networks

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Author : Olivier Pourret
language : en
Publisher: John Wiley & Sons
Release Date : 2008-04-30

Bayesian Networks written by Olivier Pourret and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-30 with Mathematics categories.

Bayesian Networks, the result of the convergence of artificial intelligence with statistics, are growing in popularity. Their versatility and modelling power is now employed across a variety of fields for the purposes of analysis, simulation, prediction and diagnosis. This book provides a general introduction to Bayesian networks, defining and illustrating the basic concepts with pedagogical examples and twenty real-life case studies drawn from a range of fields including medicine, computing, natural sciences and engineering. Designed to help analysts, engineers, scientists and professionals taking part in complex decision processes to successfully implement Bayesian networks, this book equips readers with proven methods to generate, calibrate, evaluate and validate Bayesian networks. The book: Provides the tools to overcome common practical challenges such as the treatment of missing input data, interaction with experts and decision makers, determination of the optimal granularity and size of the model. Highlights the strengths of Bayesian networks whilst also presenting a discussion of their limitations. Compares Bayesian networks with other modelling techniques such as neural networks, fuzzy logic and fault trees. Describes, for ease of comparison, the main features of the major Bayesian network software packages: Netica, Hugin, Elvira and Discoverer, from the point of view of the user. Offers a historical perspective on the subject and analyses future directions for research. Written by leading experts with practical experience of applying Bayesian networks in finance, banking, medicine, robotics, civil engineering, geology, geography, genetics, forensic science, ecology, and industry, the book has much to offer both practitioners and researchers involved in statistical analysis or modelling in any of these fields.

Vector And Parallel Processing Vecpar 2000

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Author : Jose M.L.M. Palma
language : en
Publisher: Springer
Release Date : 2003-06-29

Vector And Parallel Processing Vecpar 2000 written by Jose M.L.M. Palma and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-29 with Computers categories.

This book is the ?nal outcome of VECPAR 2000 – 4th International Meeting on Vector and Parallel Processing. VECPAR constitutes a series of conferences, which have been organized by the Faculty of Engineering of the University of Porto since 1993, with the main objective of disseminating new knowledge on parallel computing. Readership of This Book The book is aimed at an audience of researchers and graduate students in a broad range of scienti?c areas, including not only computer science, but also applied mathematics and numerical analysis, physics, and engineering. Book Plan From a total of 66 papers selected on the basis of extended abstracts for p- sentation at the conference, a subset of 34 papers were chosen during a second review process leading to their inclusion in the book, together with the invited talks. The book contains a total of 40 papers organized into 6 chapters, where each may appeal to people in di?erent but still related scienti?c areas. All ch- ters, with the exception of Chapter 6, are initiated by a short text, providing a quick overview of the organization and papers in the chapter. The 13 papers in Chapter 1 cover the aspects related to the use of multiple processors. Operating systems, languages and software tools for scheduling, and code transformation are the topics included in this chapter, initiated by the talk on computing over the Internet, entitled Grid Computing,byIan Foster.

Writing Efficient Programs

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Author : Jon Louis Bentley
language : en
Publisher: Prentice Hall
Release Date : 1982

Writing Efficient Programs written by Jon Louis Bentley and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Computers categories.

Classic on practical methods of optimizing programs: This book gives practical advice on improving the efficiency (optimizing) programs and the limits there of. While showing how to trade off speed for space or vice-versa, the author points out the limits that can be expected to gain. His list of techniques is a collection of practical approaches rather than theoretical possibilities. At 158 pages (not counting index) this book is eminently readable, accessable and useful. Clearly written and well organized this is a book to keep on your shelf for when a program needs improving. It is also a book to read before a program as a reminder not to make things complicated with optimization that aren't needed.

Category Creation

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Author : Anthony Kennada
language : en
Publisher: John Wiley & Sons
Release Date : 2019-10-08

Category Creation written by Anthony Kennada and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-08 with Business & Economics categories.

Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There’s no better strategy that results in faster growth and higher valuations for the company on top. Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the “customer success” category, and shares success stories from fellow category-creators like Salesforce, HubSpot and others. It requires much more than just having the best product. You have to start and grow a conversation that doesn’t yet exist, positioning a newly discovered problem in addition to your company and product offerings. The book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share—especially if someone will lead them. · Identify the “go” and “no go” signals for category creation in your business · Activate customers and influencers as brand ambassadors · Grow a community by investing in live events and experiences · Prove the impact of category creation investments on growth, customer success, and company culture Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy.