Manuale Di Storytelling Raccontare Con Efficacia Prodotti Marchi E Identit D Impresa
DOWNLOAD
Download Manuale Di Storytelling Raccontare Con Efficacia Prodotti Marchi E Identit D Impresa PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Manuale Di Storytelling Raccontare Con Efficacia Prodotti Marchi E Identit D Impresa book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Manuale Di Storytelling Raccontare Con Efficacia Prodotti Marchi E Identit D Impresa
DOWNLOAD
Author : Andrea Fontana
language : it
Publisher:
Release Date : 2009
Manuale Di Storytelling Raccontare Con Efficacia Prodotti Marchi E Identit D Impresa written by Andrea Fontana and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Storytelling D Impresa
DOWNLOAD
Author : Andrea Fontana
language : it
Publisher: HOEPLI EDITORE
Release Date : 2016-04-13T00:00:00+02:00
Storytelling D Impresa written by Andrea Fontana and has been published by HOEPLI EDITORE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-13T00:00:00+02:00 with Business & Economics categories.
Viviamo in un tempo dove si compete narrativamente. Si racconta per posizionare un prodotto, per dare significato commerciale a una marca, per ottimizzare un’identità digitale, per coinvolgere su un progetto. Si racconta per collocare in un mercato elettorale un politico, per orientare un’economia, per fare un attacco militare. Sopravvive meglio chi riesce a far fronte alle cosiddette story-wars e a convivere con le arene narrative dei nostri mercati e dei nostri scenari mediatici. Battaglie narrative dove lo scontro non è più soltanto sulla qualità, la velocità, la relazione, i social media, il web 2.0, ma anche e soprattutto sulla narrazione che si fa del proprio mondo: di marca, prodotto, vita. Ma cosa vuol dire raccontare in questi termini? Questo testo è pensato per rispondere ed essere così una guida completa allo Storytelling d’impresa. Il volume spiega in dettaglio le tecniche, i processi e gli strumenti dello Storytelling individuale e organizzativo, in particolare quest’ultimo, il Corporate Storytelling, indispensabile per raccontarsi sui mercati saturi come quelli aziendali. L’opera è organizzata in grandi parti propedeutiche allo Storytelling d’impresa: il perché, il cosa, il dove e il come, ed è completata da molti casi nazionali e internazionali, e numerose interviste a donne e uomini che ricoprono varie responsabilità organizzative. Perché le storie vanno cercate, inseguite, trovate e infine raccontate.
Corporate Heritage Marketing
DOWNLOAD
Author : Angelo Riviezzo
language : en
Publisher: Routledge
Release Date : 2021-05-30
Corporate Heritage Marketing written by Angelo Riviezzo and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-30 with Business & Economics categories.
Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective. This book sets out to answer key questions, such as: how is it possible to engage all the company's stakeholders by exploiting corporate heritage? It also aims to discuss the basic principles for achieving a successful marriage between marketing and heritage. By highlighting the results of a research focused on 20 Italian companies, the book proposes a model for the development and implementation of a heritage marketing strategy. The nature of this book, being both theoretical and empirical, can contribute to increasing the curiosity and interest towards heritage marketing of both academics and practitioners.
Manuale Di Storytelling
DOWNLOAD
Author : Andrea Fontana
language : it
Publisher: Etas
Release Date : 2013-05-30
Manuale Di Storytelling written by Andrea Fontana and has been published by Etas this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-30 with Business & Economics categories.
Che cosa fa una impresa per lanciare un prodotto nei mercati saturi? Racconta una storia. Che cosa facciamo quando andiamo a un colloquio di lavoro? Raccontiamo storie. Che cosa fanno i dipendenti nelle aziende per riconoscersi in una identità d'impresa? Si raccontano storie. La nostra vita quotidiana è costantemente avvolta da una rete narrativa che filtra le nostre percezioni, stimola i nostri pensieri, evoca le nostre emozioni, eccita i nostri sensi, determinando azioni di adesione e acquisto. Questo manuale descrive lo storytelling e mostra come imparare a utilizzarlo in modo chiaro e operativo. Presenta le ragioni e le possibili applicazioni di questo strumento per raggiungere gli obiettivi aziendali e di profitto: l affermare identità e vision d'impresa l gestire il brand e la comunicazione interna ed esterna l formare e sviluppare il personale l potenziare il design di prodotto, la pubblicità e l'esperienza del cliente. I principi teorici enunciati nel manuale vengono resi comprensibili e traducibili sul piano operativo grazie allo studio di alcune importanti realtà aziendali del mercato italiano, tra cui Vodafone, Autostrade, Costa Crociere, Zambon Group e Schneider Electric.
Social Media Marketing In Tourism And Hospitality
DOWNLOAD
Author : Roberta Minazzi
language : en
Publisher: Springer
Release Date : 2014-11-01
Social Media Marketing In Tourism And Hospitality written by Roberta Minazzi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-01 with Business & Economics categories.
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.
L Identit Culturale Delle Aziende
DOWNLOAD
Author : Remo Bassetti
language : it
Publisher: FrancoAngeli
Release Date : 2016-05-12T00:00:00+02:00
L Identit Culturale Delle Aziende written by Remo Bassetti and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-12T00:00:00+02:00 with Business & Economics categories.
640.15
Comunicazione Sociale E Pedagogia
DOWNLOAD
Author : Matteo Adamoli
language : it
Publisher: libreriauniversitaria.it Edizioni
Release Date : 2018-04-01
Comunicazione Sociale E Pedagogia written by Matteo Adamoli and has been published by libreriauniversitaria.it Edizioni this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-01 with Education categories.
Narrativa D Impresa Per Essere Ed Essere Visti
DOWNLOAD
Author : Maurizio Matrone
language : it
Publisher: FrancoAngeli
Release Date : 2013-09-20T00:00:00+02:00
Narrativa D Impresa Per Essere Ed Essere Visti written by Maurizio Matrone and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-20T00:00:00+02:00 with Business & Economics categories.
244.55
The Experience Logic As A New Perspective For Marketing Management
DOWNLOAD
Author : Tonino Pencarelli
language : en
Publisher: Springer
Release Date : 2018-04-13
The Experience Logic As A New Perspective For Marketing Management written by Tonino Pencarelli and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-13 with Business & Economics categories.
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods.
Marketing Narrativo Usare Lo Storytelling Nel Marketing Contemporaneo
DOWNLOAD
Author : Andrea Fontana
language : it
Publisher: FrancoAngeli
Release Date : 2010-12-16T00:00:00+01:00
Marketing Narrativo Usare Lo Storytelling Nel Marketing Contemporaneo written by Andrea Fontana and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-16T00:00:00+01:00 with Business & Economics categories.
244.47