Margins Concentration And Advertising
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Margins Concentration And Advertising
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Author : Jordi Jaumandreu Balanzo
language : en
Publisher:
Release Date : 1987
Margins Concentration And Advertising written by Jordi Jaumandreu Balanzo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with categories.
Margins Concentration And Advertising
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Author : Gonzalo Mato
language : es
Publisher:
Release Date : 1987
Margins Concentration And Advertising written by Gonzalo Mato and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with categories.
Bank Market Concentration Advertising Intensity Price Cost Margins And Costs Of Production
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Author : Jerry Lloyd Stevens
language : en
Publisher:
Release Date : 1980
Bank Market Concentration Advertising Intensity Price Cost Margins And Costs Of Production written by Jerry Lloyd Stevens and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Advertising categories.
Advertising Concentration And Price Cost Margins
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Author : Allyn D. Strickland
language : en
Publisher:
Release Date : 1976
Advertising Concentration And Price Cost Margins written by Allyn D. Strickland and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with categories.
Bank Market Concentration Advertising Intensity Price Cost Margin And Costs Of Production
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Author : Jerry Lloyd Stevens
language : en
Publisher:
Release Date : 1980
Bank Market Concentration Advertising Intensity Price Cost Margin And Costs Of Production written by Jerry Lloyd Stevens and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Bank loans categories.
Concentration And Price Cost Margins In Manufacturing Industries
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Author : Norman R. Collins
language : en
Publisher: Univ of California Press
Release Date : 2023-11-10
Concentration And Price Cost Margins In Manufacturing Industries written by Norman R. Collins and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-10 with Business & Economics categories.
Authors Collins and Preston, who have collaborated on earlier studies of industrial organization and marketing, are here concerned with the relationship between business concentration and profitability in American manufacturing industries. Economic theory states that prices are higher and price-cost margins wider under conditions of monopoly than under those of competition. the problem in applying this theoretical conclusion to empirical analysis and economic policy is that a gap exists between the theoretical concept of monopoly on the one hand and the measurement of concentration on the other. A number of earlier studies have analyzed samples of available data to relate measured concentration to profitability. the present study reviews these previous efforts and provides a common basis for comparison of them. It then analyzes statistical data for the year 1958 in order to obtain an extensive new collection of empirical results. This analysis focuses specifically on the inter-industry variability of price-cost margins, and seeks to explain this variability in terms of differences in concentration and other variables. This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1968.
Advertising And Competition
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Author : James Milton Ferguson
language : en
Publisher:
Release Date : 1974
Advertising And Competition written by James Milton Ferguson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Business & Economics categories.
Advertising And Market Power
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Author : William S. Comanor
language : en
Publisher: Harvard University Press
Release Date : 1974
Advertising And Market Power written by William S. Comanor and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974 with Business & Economics categories.
The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the relative positions of large and small firms in an industry and thereby on the state of competition. The second examines the role of advertising on consumer purchasing decisions over broad consumption categories. Comanor and Wilson use the modern tools of economic theory and statistics to build and test their hypotheses, and contribute important analytical and empirical evidence on the key issues. The authors find that consumer decisions are affected substantially by the volume of advertising. Indeed, advertising is a weightier factor than relative prices. Their conclusions surely contribute to the nervousness long felt by economists over the use of consumer preferences to evaluate the welfare implications of resource allocation.
The Cyclical Response Of Advertising Refutes Counter Cyclical Profit Margins In Favor Of Product Market Frictions
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Author : Robert Ernest Hall
language : en
Publisher:
Release Date : 2012
The Cyclical Response Of Advertising Refutes Counter Cyclical Profit Margins In Favor Of Product Market Frictions written by Robert Ernest Hall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Economics categories.
According to the standard model, advertising is remarkably sensitive to profit margins. Firms advertise to stimulate demand for their products. They advertise high-margin products aggressively and low-margin ones hardly at all. In macroeconomics, variations in profit margins over the business cycle have a key role. A widening of margins can explain the rise in unemployment in recessions. A higher margin implies a lower real wage. A variety of models ranging from Keynesian to search-and-matching map a decline in wages to higher unemployment. But a rise in profit margins should expand advertising by a lot. Really a lot. Advertising should be highly counter-cyclical. Instead, it is somewhat pro-cyclical. The ratio of advertising spending to private GDP falls when the economy contracts. I show that wages do decline in recessions. The labor share of income falls. On the other hand, the behavior of advertising refutes the hypothesis that profit margins rise. Hence there must be another factor that lowers the wage without raising profit margins. The only influence that fits the facts is a rise in a product-market friction that has the same effect as an increase in sales taxes.
Sunk Costs And Market Structure
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Author : John Sutton
language : en
Publisher: MIT Press
Release Date : 1991
Sunk Costs And Market Structure written by John Sutton and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
Sunk Costs and Market Structure bridges the gap between the new generation of game theoretic models that has dominated the industrial organization literature over the past ten years and the traditional empirical agenda of the subject as embodied in the structure-conduct-performance paradigm developed by Joe S. Bain and his successors.