Marken Auf Virtuellen M Rkten

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Integrated Communication

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Author : Esther Thorson
language : en
Publisher: Psychology Press
Release Date : 2013-06-17

Integrated Communication written by Esther Thorson and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.

Integrated Computer Aided Design In Automotive Development

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Author : Hirz Mario
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-06-22

Integrated Computer Aided Design In Automotive Development written by Hirz Mario and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-22 with Technology & Engineering categories.

The automotive industry faces constant pressure to reduce development costs and time while still increasing vehicle quality. To meet this challenge, engineers and researchers in both science and industry are developing effective strategies and flexible tools by enhancing and further integrating powerful, computer-aided design technology. This book provides a valuable overview of the development tools and methods of today and tomorrow. It is targeted not only towards professional project and design engineers, but also to students and to anyone who is interested in state-of-the-art computer-aided development. The book begins with an overview of automotive development processes and the principles of virtual product development. Focusing on computer-aided design, a comprehensive outline of the fundamentals of geometry representation provides a deeper insight into the mathematical techniques used to describe and model geometrical elements. The book then explores the link between the demands of integrated design processes and efficient data management. Within automotive development, the management of knowledge and engineering data plays a crucial role. Some selected representative applications provide insight into the complex interactions between computer-aided design, knowledge-based engineering and data management and highlight some of the important methods currently emerging in the field.

E Food Closing The Online Enforcement Gap In The Eu Platform Economy

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Author : Maria Jose Plana Casado
language : en
Publisher: Springer
Release Date : 2022-08-07

E Food Closing The Online Enforcement Gap In The Eu Platform Economy written by Maria Jose Plana Casado and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-07 with Law categories.

Retail is ‘going digital,’ and grocery shopping is no exception. While some businesses are relaying on their corporate website to make the sale, both traditional brick-and-mortar and new disruptive business models are increasingly using online marketplaces to offer their products online. European Union law has been gradually updated to reflect this new reality, with Intellectual Property Rights legislation and Consumer Law leading the way toward a suitable regulatory framework in the Platform Economy. However, the EU has not devised a comprehensive strategy for tackling the challenges posed by the online sale of physical consumer goods, such as effective public enforcement in online environments. In fact, sector-specific legislation, including Food Law, largely ignores online transactions. In this context, the book evaluates the impact that online marketplaces are having on European Union sector-specific legislation and its e-nforcement. The goal is to assess whether the existing regulatory and policy framework are sufficient for promoting compliance and bridging the enforcement gap in the digital single market. Focusing on the e-food market, the book presents a state-of-the-art overview of how online marketplaces are altering EU law and its enforcement by public authorities.

Break Even Analysis

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Author :
language : en
Publisher: Bookboon
Release Date :

Break Even Analysis written by and has been published by Bookboon this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

Managing Open Innovation In Large Firms

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Author : Henry William Chesbrough
language : en
Publisher: Fraunhofer Verlag
Release Date : 2013

Managing Open Innovation In Large Firms written by Henry William Chesbrough and has been published by Fraunhofer Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.

Open innovation has become a widely discussed phenomenon in both the US and in Europe in the ten years that have passed since the publication of Henry Chesbrough's book "Open Innovation" in 2003. There are many examples of individual companies that have adopted open innovation. But more systematic evidence of the extent to which open innovation has been adopted is surprisingly scarce. The Garwood Center for Corporate Innovation at the University of California, Berkeley, in the US and the Fraunhofer Society in Germany have teamed up to conduct the first large sample survey of open innovation adoption among large firms that we know of. Surveying large firms in both Europe and in the US with annual sales in excess of $250 million, this survey report presents many important facts that show to which extent and how large firms are now practicing open innovation. Overall, the survey results paint a picture in which open innovation is on the rise. While firms are somewhat satisfied overall with their open innovation experience (and their satisfaction increases with more experience), there is plenty of room for improvement. For example, inbound practices are more commonly utilized than outbound practices. Individual practices are not rated all that highly in their effectiveness and individual metrics are not rated very highly either. Results indicate that firms are still early in their use and understanding of open innovation.

Handbook Of Workplace Diversity

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Author : Alison M Konrad
language : en
Publisher: SAGE
Release Date : 2006-01-10

Handbook Of Workplace Diversity written by Alison M Konrad and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-10 with Social Science categories.

Showcases the scope of international perspectives that exist on workplace diversity and defines this field. This book is a useful resource for students and academics of human resource management, organisational behaviour, organisational psychology and organisation studies.

Alienation And Acceleration

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Author : Hartmut Rosa
language : en
Publisher: Aarhus University Press
Release Date : 2010

Alienation And Acceleration written by Hartmut Rosa and has been published by Aarhus University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Psychology categories.

Modern life is speeding-up, incessantly. This book presents an analytic framework to identify the causes and effects of the various speed-up-processes which define modernity - and it develops A Critical Theory of late-modern temporality.

Semantische Technologien Im Entwurf Mechatronischer Systeme

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Author : Jürgen Gausemeier
language : de
Publisher:
Release Date : 2013

Semantische Technologien Im Entwurf Mechatronischer Systeme written by Jürgen Gausemeier and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.

Making And Selling Cars

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Author : James M. Rubenstein
language : en
Publisher: JHU Press
Release Date : 2003-04-01

Making And Selling Cars written by James M. Rubenstein and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-01 with Business & Economics categories.

From the creation of fast food, to the design of cities, to the character of our landscape, the automobile has shaped nearly every aspect of modern American life. In fact, the U.S. motor vehicle industry is the largest manufacturing industry in the world. James Rubenstein documents the story of the automotive industry . . . which despite its power, is an industry constantly struggling to redefine itself and assure its success. Making and Selling Cars: Innovation and Change in the U.S. Automotive Industry shows how this industry made adjustments and fostered innovations in both production and marketing in order to remain a viable force throughout the twentieth-century. Rubenstein builds his study of the American auto industry with care, taking the reader through this quintessentially modern history of production and consumption. Avoiding jargon while never over simplifying, Rubenstein gives a detailed and straightforward account of both the production and merchandising of cars. We learn how the industry began and about its methods for building cars and the modern American marketplace. Along the way there were many missteps and challenges—the Edsel, the fuel crisis, and the ascendancy of Japanese cars in the 1980s. The industry met these types of problems with new techniques and approaches. To demonstrate this, Rubenstein gives the reader examples of how the auto industry used to work, which he alternates with chapters showing how the industry has reinvented itself. Making and Selling Cars explains why the U.S. automotive industry has been and remains a vigorous shaper of the American economy.

Pixel Detectors

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Author : Leonardo Rossi
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-01-18

Pixel Detectors written by Leonardo Rossi and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-18 with Medical categories.

Pixel detectors are a particularly important class of particle and radiation detection devices. They have an extremely broad spectrum of applications, ranging from high-energy physics to the photo cameras of everyday life. This book is a general purpose introduction into the fundamental principles of pixel detector technology and semiconductor-based hybrid pixel devices. Although these devices were developed for high-energy ionizing particles and radiation beyond visible light, they are finding new applications in many other areas. This book will therefore benefit all scientists and engineers working in any laboratory involved in developing or using particle detection.