Markenportfoliomanagement Im Lebensmitteleinzelhandel
DOWNLOAD
Download Markenportfoliomanagement Im Lebensmitteleinzelhandel PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Markenportfoliomanagement Im Lebensmitteleinzelhandel book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Markenportfoliomanagement Im Lebensmitteleinzelhandel
DOWNLOAD
Author : Sören Sundermann
language : de
Publisher: Springer-Verlag
Release Date : 2018-05-31
Markenportfoliomanagement Im Lebensmitteleinzelhandel written by Sören Sundermann and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-31 with Business & Economics categories.
Sören Sundermann entwickelt aus marken- und investitionsstrategischer Perspektive einen konzeptionell fundierten Planungs- und Handlungsansatz für das handelsseitige Markenportfoliomanagement. Mit Hilfe dieses Ansatzes werden die verschiedenen Markentypen (Corporate Brand, Retail Brands, Eigen- und Fremdmarken) im Lebensmitteleinzelhandel systematisch aufeinander abgestimmt, wodurch sich gleichermaßen Rentabilitäts- als auch Markenziele realisieren lassen. Durch die Formulierung von Implikationen für die Anwendung des handelsseitigen Markenportfoliomanagements wird ein ausgeprägter Bezug zur Unternehmenspraxis hergestellt.
Markenmanagement Im Handel
DOWNLOAD
Author : Dieter Ahlert
language : de
Publisher: Springer-Verlag
Release Date : 2013-03-08
Markenmanagement Im Handel written by Dieter Ahlert and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-08 with Business & Economics categories.
Das erste wirklich umfassende Buch zum Markenmangement im Handel.
Customer Trust Management
DOWNLOAD
Author : Peter Kenning
language : de
Publisher: Springer-Verlag
Release Date : 2013-03-07
Customer Trust Management written by Peter Kenning and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-07 with Business & Economics categories.
Peter Kenning untersucht beispielhaft für den krisengeplagten Lebensmitteleinzelhandel, welche zentralen Determinanten das Kundenvertrauen in einer Handlungsunternehmung beeinflussen. Neben dem naheliegenden Personenvertrauen weist der Verfasser die Existenz von markenbezogenem Systemvertrauen nach und zeigt, wie durch den Aufbau einer Betriebstypenmarke Kundenvertrauen gewonnen werden kann.
Retail Marketing And Branding
DOWNLOAD
Author : Jesko Perrey
language : en
Publisher: John Wiley & Sons
Release Date : 2013-01-02
Retail Marketing And Branding written by Jesko Perrey and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-02 with Business & Economics categories.
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters
Consumption Values And Market Choices
DOWNLOAD
Author : Jagdish Sheth
language : en
Publisher:
Release Date : 2011-02-09
Consumption Values And Market Choices written by Jagdish Sheth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-09 with categories.
Power Brands
DOWNLOAD
Author : Hajo Riesenbeck
language : en
Publisher: Wiley-VCH
Release Date : 2007-03-26
Power Brands written by Hajo Riesenbeck and has been published by Wiley-VCH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-26 with Business & Economics categories.
Contrary to the belief that brand management is mostly a matter of art and luck, the teams at McKinsey teams found out how brands can be measured, built, and managed systematically. Power Brands reveals the secret of strong brands, presenting a holistic approach to brand management, which combines precise science with target-oriented craft and inspiring art. Using concepts developed from a university study, the book introduces McKinsey BrandMatics, which combines systematic, qualitative concepts and indicators (e.g., brand image) with quantitative ones (e.g., revenue potential), resulting in a comprehensive and transparent framework for successful brand management.
Handelsmarketing
DOWNLOAD
Author : Dieter Ahlert
language : de
Publisher: Springer-Verlag
Release Date : 2018-08-13
Handelsmarketing written by Dieter Ahlert and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-13 with Business & Economics categories.
Dieses Lehrbuch führt in die grundlegenden Konzepte, Methoden und Anwendungen der marktorientierten Führung von Handelsbetrieben ein. Die Autoren veranschaulichen diese anhand von Erkenntnissen aus der Forschung sowie Beispielen aus der Unternehmenspraxis. Leser und Leserinnen können sich so ein Basiswissen verschaffen, das ihnen auch den Zugang zu speziellen Teilgebieten des Handelsmarketing ermöglicht. Für die 2. Auflage wurden alle Kapitel überarbeitet und um Kontrollfragen erweitert. Die mit der Digitalisierung verbundenen Entwicklungen wurden in der zweiten Auflage systematisch integriert. Neue Kapitel zum Customer Relationship Management und Multikanalmanagement kommen hinzu. Der Inhalt• Grundlagen des Handelsmarketing• Informationsgrundlagen des Handelsmarketing• Ziele und Strategien• Die Betriebstypenpolitik• Markenpolitik im Handel• Die Standortpolitik• Die Sortimentspolitik• Die Personalpolitik• Die Preispolitik• Die Präsentationspolitik• Die Kommunikationspolitik• Customer Relationship Management im Handel• Multikanalmanagement• Handelscontrolling
Market Liquidity
DOWNLOAD
Author : Thierry Foucault
language : en
Publisher: Oxford University Press
Release Date : 2023
Market Liquidity written by Thierry Foucault and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with Capital market categories.
"The process by which securities are traded is very different from the idealized picture of a frictionless and self-equilibrating market offered by the typical finance textbook. This book offers a more accurate and authoritative take on this process. The book starts from the assumption that not everyone is present at all times simultaneously on the market, and that participants have quite diverse information about the security's fundamentals. As a result, the order flow is a complex mix of information and noise, and a consensus price only emerges gradually over time as the trading process evolves and the participants interpret the actions of other traders. Thus, a security's actual transaction price may deviate from its fundamental value, as it would be assessed by a fully informed set of investors. The book takes these deviations seriously, and explains why and how they emerge in the trading process and are eventually eliminated. The authors draw on a vast body of theoretical insights and empirical findings on security price formation that have come to form a well-defined field within financial economics known as "market microstructure." Focusing on liquidity and price discovery, the book analyzes the tension between the two, pointing out that when price-relevant information reaches the market through trading pressure rather than through a public announcement, liquidity may suffer. It also confronts many striking phenomena in securities markets and uses the analytical tools and empirical methods of market microstructure to understand them. These include issues such as why liquidity changes over time and differs across securities, why large trades move prices up or down, and why these price changes are subsequently reversed, and why we observe temporary deviations from asset fair values"--
Brand Portfolio Strategy
DOWNLOAD
Author : David A. Aaker
language : en
Publisher: Free Press
Release Date : 2020-03-24
Brand Portfolio Strategy written by David A. Aaker and has been published by Free Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-24 with Business & Economics categories.
In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
Advances In Small Business Finance
DOWNLOAD
Author : Rassoul Yazdipour
language : en
Publisher: Springer
Release Date : 2012-10-30
Advances In Small Business Finance written by Rassoul Yazdipour and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-30 with Business & Economics categories.
Small business research is becoming more sophisticated as an increasing number of scholars study more complex analytical issues. In many cases research pertaining to the small firm is part of the incomplete and inefficient markets controversy in the finance literature. Because of their size and traditional organizational form, small firms often find it extremely difficult to attract significant resources in sophisticated financial markets. These markets appear to be segmented and incomplete; whether or not the markets are efficient is subject to much debate. Adyances in Small Business Finance presents a variety of research studies that indicate the unique roles of debt and equity and the sources of funds for small firms. This book contributes important insight into major questions that face small finns' financiers, managers, and owners on a daily basis. Many of the studies in this volume deal with aspects of valuation of the small firm. In some instances, the focus is on the firm's ability to attract debt or equity and in others the emphasis is on valuation of the small firm's capital. Constand, Osteryoung, and Nast focus on the determinants of capital structure for small firms that are privately owned and are highly dependent on commercial loans as their supply of debt. Timothy Bates examines firm viability and finds that surviving firms are those that began with greater initial capital, create new jobs, and are led by entrepreneurs who are better educated.
