Consumption Values And Market Choices
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Consumption Values And Market Choices
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Author : Jagdish Sheth
language : en
Publisher:
Release Date : 2011-02-09
Consumption Values And Market Choices written by Jagdish Sheth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-09 with categories.
Consumption Values And Market Choices
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Author : Jagdish N. Sheth
language : en
Publisher: South-Western Pub
Release Date : 1991-01
Consumption Values And Market Choices written by Jagdish N. Sheth and has been published by South-Western Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-01 with Business & Economics categories.
This text presents a comprehensive theory of consumer behaviour that is operational and has been tested in more than 200 separate investigations involving a wide variety of products. The theory is applicable to consumer and industrial products; durable and nondurable products; and goods and services. Theoretical discussions explain consumer choice behaviour and also illustrate prediction and control. Step-by-step guidance is provided for implementing theory. Also included are sample questionnaires and instructions for various techniques of data analysis, which have been drawn from real-world contexts.
An Exploratory Study Of Consumption Values And Market Choices
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Author : Suzanne Herzog
language : en
Publisher:
Release Date : 1995
An Exploratory Study Of Consumption Values And Market Choices written by Suzanne Herzog and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Brand choice categories.
The Chinese Consumers Changing Value System Consumption Values And Modern Consumption Behavior
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Author : Ge Xiao
language : en
Publisher:
Release Date : 2005
The Chinese Consumers Changing Value System Consumption Values And Modern Consumption Behavior written by Ge Xiao and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Consumers categories.
Consumption Values And Market Choice In The Child Care Market Place
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Author : Rae Anne Danciu
language : en
Publisher:
Release Date : 1992
Consumption Values And Market Choice In The Child Care Market Place written by Rae Anne Danciu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Child care services categories.
Customer Behavior
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Author : Jagdish N. Sheth
language : en
Publisher: South Western Educational Publishing
Release Date : 1999
Customer Behavior written by Jagdish N. Sheth and has been published by South Western Educational Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
This is a book about the behaviour of customers around the world. Comprehensive in its coverage and managerial in its focus, the book dwells on the traditional issues in the field, and then extends them to emerging topics.
The Why Of Consumption
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Author : Cynthia Huffman
language : en
Publisher: Routledge
Release Date : 2003-09-02
The Why Of Consumption written by Cynthia Huffman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-02 with Business & Economics categories.
This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as: What is the nature of motives, goals, and desires that prompt consumption behaviours? Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? How do consumers think and feel about their cravings? Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike.
The Influence Of Values On Consumer Behaviour
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Author : Erik Kostelijk
language : en
Publisher: Routledge
Release Date : 2016-08-05
The Influence Of Values On Consumer Behaviour written by Erik Kostelijk and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-05 with Psychology categories.
Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in marketing theory. The Influence of Values on Consumer Behaviour aims to bridge the gap between the conceptual progress of values in psychology, and the current practice in marketing and branding literature. It proposes the ‘Value Compass’, a comprehensive value system that is cross-culturally applicable to consumer behaviour and brand choice. The values concept is used in psychology to identify the motivations underlying behaviour, a concept that marketers have borrowed to define brand values. This has led to conceptual confusion. Whereas in psychology the values system is perceived as an integrated structure, in marketing, values are treated as abstract motivations that give importance to the benefits of consumption. Attention in marketing has shifted away from brand values toward brand personality, a set of human characteristics associated with a brand. Despite its popularity, brand personality has limitations in explaining consumer behaviour, while the potential merits of a brand values concept have remained largely unexplored. The book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice. As such, it will be essential reading for academics and postgraduate students in the fields of marketing, consumer psychology, branding, consumer choice behaviour and business studies.
Customer Behavior
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Author : Jagdish N. Sheth
language : en
Publisher: South Western Educational Publishing
Release Date : 2004
Customer Behavior written by Jagdish N. Sheth and has been published by South Western Educational Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Consumer behavior categories.
Now in a completely revamped second edition, this text is aimed at senior undergraduates, or graduate students. Its managerial approach focuses not only on the household consumer but also on the business customer market.
Consumer Social Values
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Author : Eda Gurel-Atay
language : en
Publisher: Routledge
Release Date : 2019-04-30
Consumer Social Values written by Eda Gurel-Atay and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-30 with Psychology categories.
Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporates input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among goals; motives; religion and personality; value measurement and values related to specific services and industries. Consumer Social Values is an essential resource for scholars, students, and practitioners of consumer psychology and marketing communications.
