Market Driven Health Care
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Market Driven Health Care
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Author : Regina Herzlinger
language : en
Publisher: Basic Books
Release Date : 1999-05-21
Market Driven Health Care written by Regina Herzlinger and has been published by Basic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-05-21 with Business & Economics categories.
What happens when the demanding consumers who nearly brought the U.S. automobile industry to its knees focus the same kinds of pressure on the industry that represents one-seventh of the U.S. economy—health care? The health organizations that combine quality, convenience, information, choices, and lower costs will be the winners in this revolution. Regina Herzlinger, chaired professor at the Harvard Business School, distills the facts from the noise surrounding the one industry whose measures of success are life and death. In a thoroughly readable, anecdotal style, she pinpoints the drivers of change—the savvy consumer, the cost-conscious payer, and the rapidly improving technology—that will revolutionize the American health-care system. This is a must-read for those in every corner of the immense health-care web. With its strong narrative style, this is a book that will be read and talked about by everyone concerned about the future of American health care.
Market Driven Health Care
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Author : Regina E. Herzlinger
language : en
Publisher:
Release Date :
Market Driven Health Care written by Regina E. Herzlinger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Market Based Health Care
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Author : Grace Budrys
language : en
Publisher: Rowman & Littlefield
Release Date : 2019-07-24
Market Based Health Care written by Grace Budrys and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-24 with Social Science categories.
Market-Based Health Care defines for students the challenges, arguments and politics behind the concept of consumer-driven health care including what it would look like if the business sector would do a better job of organizing our health care arrangements and remove any governmental components built into the system. As a sociologist interested in health care, Budrys focuses on the impact our health care arrangements have on not just an economic level but how they affect people as well. This is an overwhelmingly complex topic and debate and one that is discussed widely in the classroom. This will be the first text to clearly present the market-based health care model and how doctors, medical insurance and “big pharma” play a role in its development.
Market Driven Strategies In Health Care
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Author : Dean C. Coddington
language : en
Publisher:
Release Date : 1987
Market Driven Strategies In Health Care written by Dean C. Coddington and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.
Market Driven Health Care
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Author : Regina E. Herzlinger
language : en
Publisher:
Release Date :
Market Driven Health Care written by Regina E. Herzlinger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Health services accessibility categories.
Strategic Marketing For Health Care Organizations
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2021-02-17
Strategic Marketing For Health Care Organizations written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-17 with Medical categories.
A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.
Health Care Market Strategy
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Author : Steven G. Hillestad
language : en
Publisher: Jones & Bartlett Publishers
Release Date : 2013
Health Care Market Strategy written by Steven G. Hillestad and has been published by Jones & Bartlett Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match--from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. The Fourth Edition also examines new health care delivery models, increasing competition, foreign competitors, and health care reform. Students will come away with a clear understanding of the link between the board room and its connection to tactics in the marketing division. The authors provide models and methods to help organizations discuss and create clear and precise visions for their organizations. The new edition also includes expanded Appendices that present a clear picture of what a typical market plan should look like.
Moving To A Market Based Model For Healthcare
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Author : Michael Abrams
language : en
Publisher: Productivity Press
Release Date : 2016-01-15
Moving To A Market Based Model For Healthcare written by Michael Abrams and has been published by Productivity Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-15 with Business & Economics categories.
This book will provide a market-based approach to addressing the 'ills' of the current healthcare system. To provide context, it will briefly highlight and put in perspective the historical events that led to the current challenges. Divided by major industry sectors, the authors provide a clear vision of a viable, market-based healthcare system that produces better health outcomes at lower costs and recommendations to realize that vision. Each chapter ends with an assessment tool and a checklist of key questions leadership needs to ask in order to move their organization forward. Authors include case studies to illustrate their points.
Bringing Value To Healthcare
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Author : Rita E. Numerof
language : en
Publisher: CRC Press
Release Date : 2016-02-01
Bringing Value To Healthcare written by Rita E. Numerof and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-01 with Business & Economics categories.
In Bringing Value to Healthcare: Practical Steps for Getting to a Market-Based Model, Rita Numerof and Michael Abrams lay out the roadmap to a healthcare system that is accountable for delivering optimal patient outcomes at a sustainable cost. This is the handbook for payer, provider, pharmaceutical, and medical device executives seeking to preserve today‘s profitability while positioning their organizations for success in the very different markets of tomorrow. The book‘s guidance is illuminated by case studies and each chapter concludes with a self-assessment tool and key questions.
Consumer Driven Health Care
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Author : Regina E. Herzlinger
language : en
Publisher: John Wiley & Sons
Release Date : 2004-03-22
Consumer Driven Health Care written by Regina E. Herzlinger and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03-22 with Medical categories.
Professor Herzlinger documents how the consumer-driven health caremovement is being implemented and its impact on insurers,providers, new intermediaries, and governments. With additionalcontributions by health care's leading strategists,innovators, regulators and scholars, Consumer-Driven HealthCare presents a compelling vision of a health care system builtto satisfy the people it serves. This comprehensive resource includes the most important thinkingon the topic and compelling case studies of consumer-driven healthcare (CDHC) in action, here and abroad, including newconsumer-driven intermediaries for information and support; typesof insurance plans; focused factories for delivering health care;personalized drugs and devices; and government roles.