Market Entry Strategies In Eastern Europe In The Context Of The European Union
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Market Entry Strategies In Eastern Europe In The Context Of The European Union
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Author : Michael Klug
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-11-03
Market Entry Strategies In Eastern Europe In The Context Of The European Union written by Michael Klug and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-03 with Business & Economics categories.
Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry. He investigates different strategy theories for their suitability to explain the firms' strategy abroad and discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy.
The Central And Eastern European Markets
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Author : Petr Chadraba
language : en
Publisher: Psychology Press
Release Date : 1995
The Central And Eastern European Markets written by Petr Chadraba and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
The Central and Eastern European Markets covers a variety of business topics dealing with Central and Eastern Europe and offers a unique picture of these new markets. Chapters contain accurate information on joint ventures, market entry strategies for Central and Eastern Europe, financing for activities in Eastern Europe, and assessing the Ukraine as a market. With direct experience of these business issues, the contributing authors explore these specific topics: how the Czechoslovak telecommunications system was upgraded through a joint venture entry and expansion decisions made by Western firms in the Ukraine and ways in which firms use relationships in the home and host market to reduce the risks of strategic investment decisions investment patterns, strategic market characteristics, and resulting entry strategies of Western firms active in Eastern Europe since the fall of the Iron Curtain macro changes taking place in Hungary, Poland, and Bulgaria and changing market environments specific to each country development trends in the marketing environment in Eastern Europe, options for market entry, and favored market penetration strategies The Central and Eastern European Markets is an ideal source for detailed information needed by students researching business issues in these emerging markets. Professionals planning to enter or seeking to improve their market position in these regions can find specific business-related information and experience in this stimulating volume.
Market Entry And Operational Decision Making In East West Business Relationships
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Author : Jorma Larimo
language : en
Publisher: International Business Press
Release Date : 2007
Market Entry And Operational Decision Making In East West Business Relationships written by Jorma Larimo and has been published by International Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Understand the dynamics of East-West relationships in business to make better decisions The Eastern expansion of the European Union has increased interest in this geographic region. Market Entry and Operational Decision Making in East-West Business Relationships presents 10 case studies that focus on firms in Central and Eastern Europe and the strategies used for success. Academics, researchers, and practitioners examine a variety of topics, including entry and marketing strategies of Western multinational companies, choices of locations for foreign direct investments, first mover advantages, entry behavior of retailing companies, dynamics in subsidiary operations, industry clusters, decision-making autonomy, and internationalization. Market Entry and Operational Decision Making in East-West Business Relationships provides information that is uniquely timely and practical to those in business in this region. The chapters bring the academic and the practical perspectives together by analyzing various research studies from different companies in several Central and Eastern European countries. This resource discusses companies and the decisions about where they begin and maintain operations, and why these strategies were chosen. The book provides a clear spotlight on the business decisions currently taking place in the East-West interaction. Topics in Market Entry and Operational Decision Making in East-West Business Relationships include: studies of four Estonian companies on their emergence and success factors a comparative study of performance measures of companies in Central and Eastern Europe a detailed look at the strategies of Finnish and Swedish companies in the Baltic states and Russia the location decisions of Italian firms a comparative study of in-store shopping behavior in Italy, France, and Poland the regionalization of multinational company strategies studies of Estonian companies, including the wood and forest industries and more Market Entry and Operational Decision Making in East-West Business Relationships is an essential resource that examines issues of critical importance to business researchers, practitioners, and policymakers.
Industries And Markets In Central And Eastern Europe
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Author : William T. Bagatelas
language : en
Publisher: Routledge
Release Date : 2017-11-30
Industries And Markets In Central And Eastern Europe written by William T. Bagatelas and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-30 with Business & Economics categories.
A combination of rigorous analysis and case material; this book is an essential guide to trade and industry developments in Central and Eastern Europe. Its scope encompasses globalization, the business strategies of MNCs, agriculture, services and the dynamics of innovation. It also considers the trading relationships of these countries with Russia as well as the influence of trade on the democratization of states formerly belonging to the USSR.
Foreign Direct Investment And Strategic Alliances In Europe
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Author : Hong Liu
language : en
Publisher: Routledge
Release Date : 2018-10-24
Foreign Direct Investment And Strategic Alliances In Europe written by Hong Liu and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-24 with Business & Economics categories.
Advance your business interests in the ever-changing European market! Foreign direct investment (FDI) and strategic alliances are among the most popular modes of international market entry and expansion in major markets by multinationals. This informative book uses case examples, a wide-ranging survey, and the expertise of authorities in the field to shed light on the when, why, and how of investing and forming alliances in the volatile environment of the European market. Providing both theoretical background and fascinating case studies, Foreign Direct Investment and Strategic Alliances in Europe begins with an examination of the relationship between contextual and strategic factors and foreign market entry strategies. Then it illustrates its meaning with a real-world application of that information, in this case examining the way Israeli manufacturers developed their entry strategies in the European Union. This insightful book also: analyzes the market entry, development, and expansion of the Coca-Cola company in Russia discusses strategic problems, barriers to expansion, and first- versus late-mover advantages in Russia’s transition economy looks at the relationship between United States software firms and European companies provides guidelines for choosing what form a strategic alliance should take presents a survey of 114 international strategic alliances between firms in the United Kingdom and their European, American, and Japanese partners Strategic alliances and foreign direct investment are expected to continue to flourish in Europe. By integrating FDI issues with those of strategic alliances, this well-referenced book will provide you with insights into both areas as well as up-close perspectives on specific segments of the European market.
The European Economy
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Author : Christopher M. Dent
language : en
Publisher: Psychology Press
Release Date : 1997
The European Economy written by Christopher M. Dent and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
With coverage of European economic union and EU enlargement, this book looks at how the European Union should adapt to cope with the changing global market.
The Global Challenge Of International Trade
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Author : European Commission
language : en
Publisher: Luxembourg : Office for Official Publications of the European Communities
Release Date : 1996
The Global Challenge Of International Trade written by European Commission and has been published by Luxembourg : Office for Official Publications of the European Communities this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Commerce categories.
Rules Of Competition And East West Integration
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Author : Michael Fritsch
language : en
Publisher: Springer
Release Date : 2012-12-22
Rules Of Competition And East West Integration written by Michael Fritsch and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-22 with Business & Economics categories.
Integration of the Central and Eastern European Countries (CEECs) into the European Union (EU) has become more a question of timing than a question whether it will or should be made. Since one of the objectives of the EU is to establish a system ensuring competition in the internal market is not distorted the question arises if the CEECs can be integrated into such a competitive system. Which rules of competition are appropriate to improve the economic integration of the CEECs and to promote at the same time the enduring transition process? The relationship between competition policy and East-West integration is the general theme of the contributions in this book. One central issue of this volume is the way of integrating the Central and East European countries into the EU and supporting their development by liberalizing trade with the EU. A second issue is the implementation of a market economy in the post-socialist countries of Eastern Europe and in particular the aspect of implementing competition rules at a time when markets are just emerging. The twelve selected papers are organized in three sections: -Competition Policy and Integration (part 1); -Competition Policy During Transition (part 2); -Competition, Trade Policy and East-West-Integration (part 3).
Eu Expansion To The East
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Author : Hilary Ingham
language : en
Publisher: Edward Elgar Publishing
Release Date : 2002
Eu Expansion To The East written by Hilary Ingham and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
This highly topical book discusses the potential enlargement of the EU to embrace the countries of Central and Eastern Europe and the enormous challenges, opportunities and threats this poses for parties on both sides. Understanding of the diversity of the issues raised, even by an experimental expansion, is limited and rarely extends beyond the concerns voiced in a particular policy arena. This volume brings together contributions from specialists across the spectrum of the social sciences who consider the possible outcomes of expansion per se. The authors consider the countries to which membership might rationally be extended, and discuss the future of a Union that continues to be exclusive, but which must advance in the context of the overall march of globalisation. The contributions from numerous disciplines are complementary and include both macro- and micro perspectives. EU Expansion to the East is designed to be accessible to all scholars of European affairs, as well as those interested in transition and policymakers at national, regional and local levels.
Enlarging The Eu Eastwards
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Author : Heather Grabbe
language : en
Publisher: Burns & Oates
Release Date : 1998
Enlarging The Eu Eastwards written by Heather Grabbe and has been published by Burns & Oates this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
Ensuring stability and prosperity for post-Cold War Europe will depend heaving on successful eastward enlargement of the EU. This study e×amines in detail the political, economic and security implications of eastward enlargement for both East and West.