Market Management And Project Business Development

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Market Management And Project Business Development

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Author : Hedley Smyth
language : en
Publisher: Routledge
Release Date : 2014-09-25

Market Management And Project Business Development written by Hedley Smyth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-25 with Business & Economics categories.

Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.

Market Management And Project Business Development

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Author : Hedley Smyth
language : en
Publisher: Routledge
Release Date : 2014-09-25

Market Management And Project Business Development written by Hedley Smyth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-25 with Business & Economics categories.

Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.

Doing Research Projects In Marketing Management And Consumer Research

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Author : Chris Hackley
language : en
Publisher: Routledge
Release Date : 2003-09-02

Doing Research Projects In Marketing Management And Consumer Research written by Chris Hackley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-02 with Business & Economics categories.

As interpretive research perspectives become increasingly influential in the social sciences, so it becomes increasingly important for experienced researchers to familiarize themselves with the philosophical perspectives, data gathering techniques and analytical methods derived from interpretive research. Examining these interpretive traditions, this informative book illustrates how they can be applied to research projects for first-time researchers in the fields of management, marketing and consumer research. Topics covered include: choosing the topic gathering qualitative data for interpretation themes and concepts of interpretive research semiotics, marketing and consumer research. In offering practical examples drawn from existing studies and suggesting new topics for consideration, this book brings together major themes of interpretive research within a valuable practical guide. Suitable both for first time researchers and those with more experience, this is an ideal guide for anyone undertaking research in this area of study.

Introduction To Marketing Management

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Author : Stewart Henry Rewoldt
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1973

Introduction To Marketing Management written by Stewart Henry Rewoldt and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Business & Economics categories.

Research Methodology In Marketing

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Author : Martin Eisend
language : en
Publisher: Springer
Release Date : 2019-03-01

Research Methodology In Marketing written by Martin Eisend and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-01 with Business & Economics categories.

This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.

Research Management

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Author :
language : en
Publisher:
Release Date : 1985

Research Management written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Industrial management categories.

Digital And Social Media Marketing

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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11

Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Microcomputer Market Place

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Author :
language : en
Publisher:
Release Date : 1987

Microcomputer Market Place written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Computer industry categories.

Witwatersrand Chambers Of Commerce Industries 1990

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Author :
language : en
Publisher:
Release Date : 1990

Witwatersrand Chambers Of Commerce Industries 1990 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business enterprises categories.

Managing Marketing Linkages

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Author : Frank V. Cespedes
language : en
Publisher:
Release Date : 1996

Managing Marketing Linkages written by Frank V. Cespedes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.

Comprised of an introductory chapter, four readings, and twelve diverse case studies, Managing Marketing Linkages, by Frank V. Cespedes explains how external market factors and internal organizational linkages can be developed to maintain profitable customer relationships.