Market Oriented Technology Management
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Market Oriented Technology Management
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Author : Fred Y. Phillips
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-14
Market Oriented Technology Management written by Fred Y. Phillips and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-14 with Business & Economics categories.
This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make profits. Examples taken from high tech companies illustrate the application of these principles in the context of current industry issues. The book has been tested on students undertaking MBA courses at Austins Technology Incubator, Texas, and on managers and executives at Oregons Silicon Forest.The books emphasis on marketing is a distinctive feature.
Market Oriented Product Innovation
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Author : Knut Holt
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-14
Market Oriented Product Innovation written by Knut Holt and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-14 with Business & Economics categories.
Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture.
Strategic Marketing For High Technology Products
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Author : Thomas Fotiadis
language : en
Publisher:
Release Date : 2018
Strategic Marketing For High Technology Products written by Thomas Fotiadis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with High technology categories.
This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated functional department approach, especially in relation to R&D and Marketing, It outlines and classifies the specific qualities and characteristics of the high-tech sector, while accommodating their use within the context of strategic marketing management and adopts a marketing oriented approach (consumer oriented, market oriented and competition oriented).
The Market Oriented University
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Author : John A Davis
language : en
Publisher: Edward Elgar Publishing
Release Date : 2016-05-27
The Market Oriented University written by John A Davis and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-27 with Education categories.
Market Oriented Product Innovation
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Author : Knut Holt
language : en
Publisher:
Release Date : 2014-01-15
Market Oriented Product Innovation written by Knut Holt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-15 with categories.
Management Use Of Market Oriented Management Information Systems Classic Reprint
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Author : Arnold E. Amstutz
language : en
Publisher: Forgotten Books
Release Date : 2016-10-08
Management Use Of Market Oriented Management Information Systems Classic Reprint written by Arnold E. Amstutz and has been published by Forgotten Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-08 with Reference categories.
Excerpt from Management Use of Market Oriented Management Information Systems If we are to assess an information system's impact on management interaction with the market, we must be able to describe the precesses that. I link managers to the market, 'it would be particularly useful to have an accurate description of the ante system management process an understanding of the nature of management interaction with the market in the absence of a system. Given a clear description of this process, it would be possible to assess changes in the manager's interaction'with his environment associated. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Technological Entrepreneurship
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Author : Ian Chaston
language : en
Publisher: Springer
Release Date : 2017-01-28
Technological Entrepreneurship written by Ian Chaston and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-28 with Business & Economics categories.
This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a commitment to entrepreneurship remains the most effective strategy for sustaining wealth generation for both organisations and entire nations. The aim of Technological Entrepreneurship is to provide the reader with additional knowledge and understanding of the concepts associated with the exploitation of technological entrepreneurship, and to demonstrate how associated management principles are somewhat different to those utilised in market-driven entrepreneurship. Validation of presented theoretical concepts is achieved through coverage of processes and practices utilised by real world organisations seeking to achieve maximum wealth generation, with specific emphasis on how technological entrepreneurship is the source of disruptive innovation within service sector organisations and how the philosophy is causing fundamental change in the provision of healthcare.
Transforming New Technologies Into Cash Flow
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Author : J David Lichtenthal
language : en
Publisher: Routledge
Release Date : 2014-06-11
Transforming New Technologies Into Cash Flow written by J David Lichtenthal and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-11 with Business & Economics categories.
Create market-focused strategies that make maximum use of your company’s technologies What separates the best from the rest among professional managers? The ability to constantly create, rethink, and revamp strategies by creating and applying powerful new concepts. But a major problem for managers in technology-intensive companies is how to successfully integrate their choice of technologies into competitive market strategies. Transforming New Technologies into Cash Flow develops and applies a simple but powerful new set of concepts to help managers in technology-intensive companies integrate their technology choices with marketing strategies that drive profits high and keep cash flowing. This unique book helps managers map and plan new strategic paths that successfully integrate bundles of technologies, product functionalities, end-user segments, and market networks to create market-focused strategies and competitive differentiation. The book uses case examples and provides a “Management Application Toolkit” of simple and tested maps, worksheets, and interactive cash flow spreadsheets to connect strategic path choices to long-term net cash flow that results in real financial success. Transforming New Technologies into Cash Flow examines: a management process perspective the importance of creating market focus strategic paths; integrating technology choices organizing management teams around strategic paths major management problems with new technologies strategic path mapping, analysis, and integration managing the technology development and adoption processes integrating strategic path bundles: managing transformation processes creating powerful competitive differentiation creating “hot” zones on strategic paths driving cash flow with stategic paths the critical role of pricing and much more! Transforming New Technologies into Cash Flow is an essential professional resource for senior and middle multifunction managers in technology-intensive companies, technical, R&D, and engineering managers, and managers in executive education workshops. This book is part of The Foundation Series in Business Marketing, which also includes Fundamentals of Business Marketing Research and Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers (Series Senior Editor: J. David Lichtenthal, PhD, MBA, Zicklin School, Baruch College, City University of New York).
The Business Oriented Cio
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Author : George Tillmann
language : en
Publisher: John Wiley & Sons
Release Date : 2009-04-15
The Business Oriented Cio written by George Tillmann and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-15 with Business & Economics categories.
The Business-Oriented CIO: A Guide to Market-Driven Management introduces the Market Driven Management approach, which applies and adapts some of the best for-profit business thinking for use by CIOs and IT managers. IT departments are integral parts of businesses; if the electronic components like e-commerce sites fail, the business will come to a screeching halt. Run your IT department like a business rather than a reactive entity that only functions to fix problems, and transform your image from that of service center to a true business partner.
Management Of The Fuzzy Front End Of Innovation
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Author : Oliver Gassmann
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-10-07
Management Of The Fuzzy Front End Of Innovation written by Oliver Gassmann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-07 with Business & Economics categories.
This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technological listening posts in global R&D settings, cross-industry innovation processes, open innovation, and IP cycle management. Contributions are based on latest research and cases studies on this new paradigm. The authors investigate this phenomenon, linking the practice of the early innovation phase to the established body of innovation research. Conceptional articles complement case studies to provide the reader with insight on managing the fuzzy front end of innovation. Lessons learned with success factors and checklists complement each chapter.