Market Rebels
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Market Rebels
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Author : Hayagreeva Rao
language : en
Publisher: Princeton University Press
Release Date : 2008-12-01
Market Rebels written by Hayagreeva Rao and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-01 with Business & Economics categories.
Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licensing laws. Ford exploited the popularity of the car by using new mass-production technologies. Rao argues that market rebels also establish new niches and new cultural styles. If it were not for craft brewers who crusaded against "industrial beer" and proliferated brewpubs, there would be no specialty beers in America. But for nouvelle cuisine activists who broke the stranglehold of Escoffier's classical cuisine in France, there would have been little hybridization and experimentation in modern cooking. Market rebels also thwart radical innovation. Rao demonstrates how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents. Read Market Rebels to learn how activists succeed when they construct "hot causes" that arouse intense emotions, and exploit "cool mobilization"--unconventional techniques that engage audiences in collective action. You will realize how the hands that move markets are the joined hands of market rebels. Some images inside the book are unavailable due to digital copyright restrictions.
The Valley Baseball League A History Of Baseball In The Shenandoah Valley
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Author : Chaz Weaver
language : en
Publisher: Lulu.com
Release Date : 2014-05-29
The Valley Baseball League A History Of Baseball In The Shenandoah Valley written by Chaz Weaver and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-29 with History categories.
Answers to the questions: Who hit the most homeruns in a VBL season? What is the highest batting average in VBL history? Has anyone ever thrown a perfect game? What is the record for strikeouts in a game? When did the VBL begin? Which team won the most VBL championships? Which team has won the most VBL games? What is the best (or worst) record in VBL history? Which coach won the most VBL championships? Histories of All Current and Past Teams All-Time League Records Standings for Every Season Valley Baseball League Hall of Fame
Rebels For The Soil
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Author : Matthew Reed
language : en
Publisher: Routledge
Release Date : 2010-09-23
Rebels For The Soil written by Matthew Reed and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-23 with Technology & Engineering categories.
This book investigates the emergence of organic food and farming as a social movement. Using the tools of political sociology it analyzes and explains how both people and ideas have shaped a movement that from its inception aimed to change global agriculture. Starting from the British Empire in the 1930's, where the first trans-national roots of organic farming took hold, through to the internet-mediated social protests against genetically modified crops at the end of the twentieth century, the author traces the rise to prominence of the movement. As well as providing a historical account, the book explains the movement's on-going role in fostering and organising alternatives to the dominant intensive and industrial forms of agriculture, such as promoting local food produce and animal welfare. By considering it as a trans-national movement from its inception, aiming at cultural and social change, the book highlights what is unique about the organic movement and why it has risen only relatively recently to public attention. The author reports original research findings, focusing largely on the English-speaking world. The work is grounded in academic enquiry and theory, but also provides a narrative through which the movement can be understood by the more general interested reader.
Social Marketing
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Author : Gerard Hastings
language : en
Publisher: Routledge
Release Date : 2017-11-02
Social Marketing written by Gerard Hastings and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-02 with Business & Economics categories.
Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with: Case studies from across the globe, accessible exercises, engaging stories and online support with an expanded and enhanced companion website which will all enable you to think critically about the individual and systemic drivers of both harm and progress, and provide you with the tools to act. This popular introductory textbook has been thoroughly updated to enable students to challenge the bad, champion the good and become rebels with a cause. Now including more on systems thinking, evaluation and apps, Hastings and Domegan also introduce the influential new 3Cs model (Containment, Counter-Marketing, Critical Capacity Building). This book is essential reading for all social marketing, marketing ethics, and marketing and society courses. Cover Picture: 'La Sardane de la Paix’ by Pablo Picasso. The sardane is a traditional circle dance from Catalonia which has come to symbolise the struggle of ordinary people against oppression, from Napoleon through Hitler and Franco and into the modern era. The individual dancer holds his or her hands in the air in a gesture of autonomy and empowerment, and is able to maintain what would quickly become a tiring stance thanks to the supporting hands of her fellow-dancers. It illustrates the key social marketing lesson that addressing complex social problems, such as climate change or inequalities – as with dictators - requires a combination of individual agency and collective action. It also shows that critical analysis, the questioning and challenging of the current system, lies at the heart of progressive social change, and that good social marketers should be rebels with a cause.
Play Bigger
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Author : Al Ramadan
language : en
Publisher: Hachette UK
Release Date : 2016-06-14
Play Bigger written by Al Ramadan and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-14 with Business & Economics categories.
In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones. The category is the new strategy. The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.
When Managers Rebel
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Author : David Courpasson
language : en
Publisher: Palgrave Macmillan
Release Date : 2010-09-08
When Managers Rebel written by David Courpasson and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-08 with Business & Economics categories.
One day, out of the blue, when not even they themselves are expecting it, somewhere a high-profile middle manager will reach breaking-point, and rebel. This protest needs to be taken seriously
The Rebel S Dilemma
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Author : Mark Irving Lichbach
language : en
Publisher: University of Michigan Press
Release Date : 1998
The Rebel S Dilemma written by Mark Irving Lichbach and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
The author brings significant new insights to the study of dissent, rebellion, and revolution
Strange Rebels
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Author : Christian Caryl
language : en
Publisher: Hachette UK
Release Date : 2014-03-11
Strange Rebels written by Christian Caryl and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-11 with History categories.
Few moments in history have seen as many seismic transformations as 1979. That single year marked the emergence of revolutionary Islam as a political force on the world stage, the beginning of market revolutions in China and Britain that would fuel globalization and radically alter the international economy, and the first stirrings of the resistance movements in Eastern Europe and Afghanistan that ultimately led to the collapse of the Soviet Union. More than any other year in the latter half of the twentieth century, 1979 heralded the economic, political, and religious realities that define the twenty-first. In Strange Rebels, veteran journalist Christian Caryl shows how the world we live in today -- and the problems that plague it -- began to take shape in this pivotal year. 1979, he explains, saw a series of counterrevolutions against the progressive consensus that had dominated the postwar era. The year's epic upheavals embodied a startling conservative challenge to communist and socialist systems around the globe, fundamentally transforming politics and economics worldwide. In China, 1979 marked the start of sweeping market-oriented reforms that have made the country the economic powerhouse it is today. 1979 was also the year that Pope John Paul II traveled to Poland, confronting communism in Eastern Europe by reigniting its people's suppressed Catholic faith. In Iran, meanwhile, an Islamic Revolution transformed the nation into a theocracy almost overnight, overthrowing the Shah's modernizing monarchy. Further west, Margaret Thatcher became prime minister of Britain, returning it to a purer form of free-market capitalism and opening the way for Ronald Reagan to do the same in the US. And in Afghanistan, a Soviet invasion fueled an Islamic holy war with global consequences; the Afghan mujahedin presaged the rise of al-Qaeda and served as a key factor -- along with John Paul's journey to Poland -- in the fall of communism. Weaving the story of each of these counterrevolutions into a brisk, gripping narrative, Strange Rebels is a groundbreaking account of how these far-flung events and disparate actors and movements gave birth to our modern age.
Moral Markets
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Author : Nico Stehr
language : en
Publisher: Routledge
Release Date : 2015-12-03
Moral Markets written by Nico Stehr and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-03 with Social Science categories.
Nothing affects modern society more than the decisions made in the marketplace, especially (but not only) the judgments of consumers. Stehr's designation of a new stage in modern societies with the term "moral markets" signals a further development in the social evolution of markets. Market theories still widely in use today emerged in a society that no longer exists. Consumers were hardly in evidence at all in early theories of the market. Today, growing affluence, greater knowledge, and high-speed communication among consumers builds into the marketplace notions of fairness, solidarity, environment, health, and political considerations imbued with a long-term perspective that can disrupt short-term pursuits of the best buy. Importantly, such social goals, individual apprehensions, and modes of consumer conduct become inscribed today in products and services offered in the marketplace, as well as in the rules and regulations that govern market relations. Stehr uses examples to illustrate these trends and build new theory fitting today's changing consumerism.
Rebels And Lovers
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Author : Linnea Sinclair
language : en
Publisher: Bantam
Release Date : 2010-03-23
Rebels And Lovers written by Linnea Sinclair and has been published by Bantam this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-23 with Fiction categories.
It’s been two years since Devin Guthrie last saw Captain Makaiden Griggs. But time has done little to dampen his ardor for the beautiful take-charge pilot who used to fly yachts for his wealthy family. While Devin’s soul still burns for Kaidee, she isn’t the kind of woman a Guthrie is allowed to marry—especially in a time of intergalactic upheaval, with the family’s political position made precarious by Devin’s brother Philip, now in open revolt against the Empire. And when Devin’s nineteen-year-old nephew, Trip, inexplicably goes missing after his bodyguard is murdered, this most dutiful of Guthrie sons finds every ounce of family loyalty put to the test. Only by joining forces with Kaidee can Devin complete the mission to bring Trip back alive. And only by breaking every rule can these two renegades redeem the promise of a passion they were never permitted to explore. At risk? A political empire, a personal fortune, and both their hearts and lives. From the Paperback edition.