Marketing 2000 And Beyond
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Marketing 2000 And Beyond
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Author : William Lazer
language : en
Publisher: Marketing Classics Press
Release Date : 2012-03-15
Marketing 2000 And Beyond written by William Lazer and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-15 with Business & Economics categories.
Beyond Mind Games
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Author : Rebecca Piirto
language : en
Publisher: Probus Publishing Company
Release Date : 1991
Beyond Mind Games written by Rebecca Piirto and has been published by Probus Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
Beyond Market Driven Development
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Author : Costas Lapavitsas
language : en
Publisher: Routledge
Release Date : 2007-04-11
Beyond Market Driven Development written by Costas Lapavitsas and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-11 with Business & Economics categories.
Because their economies were regulated, their financial systems ‘repressed’ and their states interventionist, for many years the countries of East Asia challenged the Washington consensus, offering an alternative development paradigm. However, in the 1990’s, Asian capitalism was disrupted following Japan’s stagnation and the financial crisis of 1997-98. Treading the unexplored theoretical terrain created by the simultaneous decline of the Washington Consensus and Asian developmentalism, this revealing book analyzes the comparative political economy of East Asia and Latin America. Divided into four key sections, it covers: Theoretical Framework Results of Globalization Converging and Diverging of Paths of Economic Development Finance and Regionalism. Through the juxtaposition of countries in East Asia and Latin America, leading academics analyze the impact of government intervention, institutional malfunction, social transformation and financial change as well as conflict and power on economic development. This book will prove to be invaluable to students and academics of development economics.
The New Global Marketing Reality
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Author : R. Brookes
language : en
Publisher: Springer
Release Date : 2003-10-09
The New Global Marketing Reality written by R. Brookes and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-10-09 with Business & Economics categories.
Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.
Managing Market Relationships
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Author : Adam Lindgreen
language : en
Publisher: Routledge
Release Date : 2017-11-28
Managing Market Relationships written by Adam Lindgreen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-28 with Business & Economics categories.
Sole reliance on traditional marketing practices can cost a lot of money for little gain. That's why establishing, developing, and maintaining market relationships with customers and other stakeholders is often hailed as an effective means to achieve a sustained competitive market advantage. Despite this, the benefits of relationship marketing remain uncertain, and efforts in this arena often fail. Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. The book offers guidance on how to develop, involve, and evaluate management and employees in relationship-building market activities. To avoid the one-size-fits-all approach to relationships, that so often leads to the premature death of managers' efforts, a relationship management assessment tool is provided that helps companies to question, identify, and prioritize critical aspects of relationship marketing. This timely and comprehensively researched book is essential reading for researchers, those involved in the professional training and development of marketers, and higher level students and practitioners who will want to learn more about relationship marketing, relevant research methodologies and how to use sound managerial models and tools.
Beyond The Random Walk
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Author : Vijay Singal
language : en
Publisher: Financial Management Association Survey and Synthesis Series
Release Date : 2006
Beyond The Random Walk written by Vijay Singal and has been published by Financial Management Association Survey and Synthesis Series this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
In an efficient market, all stocks should be valued at a price that is consistent with available information. But as financial expert Singal points out, there are circumstances under which certain stocks sell at a price higher or lower than the right price. Here he discusses ten such anomalous prices and shows how investors might--or might not--be able to exploit these situations for profit.
Beyond Consumer Marketing
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Author : J S Panwar
language : en
Publisher: SAGE Publications India
Release Date : 2004-06-15
Beyond Consumer Marketing written by J S Panwar and has been published by SAGE Publications India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-06-15 with Business & Economics categories.
In Indian context.
Methods Beyond Interviewing In Qualitative Market Research
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Author : Philly Desai
language : en
Publisher: SAGE
Release Date : 2002-07-18
Methods Beyond Interviewing In Qualitative Market Research written by Philly Desai and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-07-18 with Social Science categories.
'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession' - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.
The Art And Science Of Interpreting Market Research Evidence
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Author : D. V. L. Smith
language : en
Publisher: John Wiley & Sons
Release Date : 2004-05-14
The Art And Science Of Interpreting Market Research Evidence written by D. V. L. Smith and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-14 with Business & Economics categories.
The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current deciphering processes, and present an innovative framework integrating quantitative and qualitative approaches for analysing complex data-sets. With its holistic approach to interpretation and its 10-step process for making it work in practice, this book will equip you with a deep understanding of data analysis and ultimately improve your judgment to produce better business decisions. "This is modern commercial research, where the mind of the researcher is finally acknowledged as admissible data. Prior knowledge, pragmatism, experience are all robust grist to the 'holistic' research mill. A must-read for anyone getting to grips with 21st century market research." Virginia Valentine, Semiotic Solutions
Six Sigma And Beyond
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Author : D.H. Stamatis
language : en
Publisher: CRC Press
Release Date : 2001-09-26
Six Sigma And Beyond written by D.H. Stamatis and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-09-26 with Business & Economics categories.
Cost reduction productivity improvement customer retention enhanced bottom line these are the promises of six sigma quality management. But what is six sigma? What are the secrets to six sigma success? By implementing the six sigma philosophy you can save millions of dollars in annual cost savings and product quality improvements. Six Sigma