Marketing Above The Noise
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Marketing Above The Noise
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Author : Linda J. Popky
language : en
Publisher: Routledge
Release Date : 2016-11-03
Marketing Above The Noise written by Linda J. Popky and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-03 with Business & Economics categories.
Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage(TM), an approach to help cut through the clutter, stand out, and effectively build business. Marketing Above the Noise takes a contrarian approach by not focusing on social media, digital marketing, or other new tactics, and instead helping organizations understand: * The critical upfront work needed to really understand customers, markets and unmet needs * The value of consistent, focused messaging * Why empowering employees to effectively represent the brand is so critical * How to thrive in an age of user-generated content and customer driven marketing * Why it's key not to confuse selling with installing The book introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Leverage Factors that can help an organization focus on key aspects of their marketing function that will provide the most significant return on their marketing investment. Today's businesses need to stop trying to keep pace with the latest and greatest marketing tactics and instead focus on developing those long term strategies that build customer loyalty and convince prospects to buy. Yes, businesses need to be aware of and integrate new media and new approaches, but they need to do it in a way that makes sense for the business. They need to maintain a clear focus above the din of the roaring crowd--above the marketing fray. Most organizations don't have the luxury of being able to start from a clean slate to develop new marketing strategies. They have existing customers, existing channels and relationships, existing ways of doing business. With limited resources, they're not able to integrate every new tactic as it appears and they're not sure how to prioritize all of these options. What's needed is a timeless framework--a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. It's time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business--not just once, but time and time again.
Brand Against The Machine
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Author : John Michael Morgan
language : en
Publisher: John Wiley & Sons
Release Date : 2011-10-24
Brand Against The Machine written by John Michael Morgan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-24 with Business & Economics categories.
Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.
Building A Storybrand
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Author : Donald Miller
language : en
Publisher: HarperCollins Leadership
Release Date : 2017-10-10
Building A Storybrand written by Donald Miller and has been published by HarperCollins Leadership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-10 with Business & Economics categories.
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Brand Intervention
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Author : David Brier
language : en
Publisher: Dbd International, Limited
Release Date : 2017-11-29
Brand Intervention written by David Brier and has been published by Dbd International, Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-29 with Brand name products categories.
"Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled compilation that will liberate your mind, empower your strategies and elevate your brand with master brander David Brier."--back cover
The Signal And The Noise
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Author : Nate Silver
language : en
Publisher: Penguin
Release Date : 2012-09-27
The Signal And The Noise written by Nate Silver and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-27 with Political Science categories.
NEW YORK TIMES BESTSELLER • The groundbreaking exploration of probability and uncertainty that explains how to make better predictions in a world drowning in data, from the nation’s foremost political forecaster—updated with insights into the pandemic, journalism today, and polling One of The Wall Street Journal’s Ten Best Works of Nonfiction of the Year “Could turn out to be one of the more momentous books of the decade.”—The New York Times Book Review Most predictions fail, often at great cost to society, because experts and laypeople mistake more confident predictions for more accurate ones. But overconfidence is often the reason for failure. If our appreciation of uncertainty improves, our predictions can get better too. This is the “prediction paradox”: The more humility we have about our ability to make predictions, the more successful we can be in planning for the future. Drawing on his own groundbreaking work in sports and politics, Nate Silver examines the world of prediction, investigating how to seek truth from data. In The Signal and the Noise, Silver visits innovative forecasters in a range of areas, from hurricanes to baseball to global pandemics, from the poker table to the stock market, from Capitol Hill to the NBA. He discovers that what the most accurate ones have in common is a superior command of probability—as well as a healthy dose of humility. With everything from the global economy to the fight against disease hanging on the quality of our predictions, Nate Silver’s insights are an essential read.
Ready Launch Brand
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Author : Orly Zeewy
language : en
Publisher: CRC Press
Release Date : 2021-05-09
Ready Launch Brand written by Orly Zeewy and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-09 with Business & Economics categories.
"A powerful and urgent introduction to lean marketing and the magic of getting it right." -- Seth Godin, author, This is Marketing You may be familiar with the Silicon Valley expression about the iterative approach to software development, "We’re learning to fly the plane while we’re building it." If so, think of a startup—with all its moving parts, phases, and personalities—as flying a plane, while you’re building it, booking passengers, marketing the airline, interviewing co-pilots, and serving coffee. In this book, Orly Zeewy navigates the turbulence and provides a flight plan so you know when you’ve landed in the right airport. Orly Zeewy is a brand architect who helps startups cut through the noise. She has worked with dozens of founders and entrepreneurs to uncover their brands’ DNA. In Ready, Launch, Brand: The Lean Marketing Guide for Startups you will learn how to close the marketing gaps that can slow down sales and make it harder to scale your business. Orly shares her brand process for building the right team, attracting brand evangelists, and cultivating a sustainable company culture. Prior to starting her brand consulting practice, Orly ran the award-winning Zeewy Design and Marketing Communications firm and directed marketing programs for national clients such as CIGNA, Kraft Foods, and Prince Tennis. She has lectured at the Wharton School of Business at the University of Pennsylvania, taught at the Charles D. Close School of Entrepreneurship at Drexel University, and been featured in the business section of the Philadelphia Inquirer.
Navigate The Noise
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Author : Richard Bernstein
language : en
Publisher: John Wiley & Sons
Release Date : 2005-08-15
Navigate The Noise written by Richard Bernstein and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-15 with Business & Economics categories.
Transform today's surplus of investment information into a high-level investment strategy In an investment climate characterized by rapidly increasing access to information, it has become a real problem to sort out the legitimate financial advice, grounded in traditional analysis, from the constant stream of useless information, or "noise." Such "noise", through technological advances such as the Internet, has become widespread. This overload of information is hurting investors, since it makes real analysis based on factual inference harder to come by. This book steers investors through the "noise" to show them where and how to find solid investment information. This step-by-step guide is based on a very popular presentation the author makes to new private clients at Merrill Lynch. Richard Bernstein (New York, NY) is First Vice President and Chief Quantitative Strategist at Merrill Lynch & Company. Prior to joining Merrill Lynch, he worked for E. F. Hutton and Tucker Anthony. He has been voted to the Institutional Investor All-America Research Team in each of the last eight years, and has appeared on Wall Street Week with Louis Rukeyser.
Break Through The Noise
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Author : Tim Staples
language : en
Publisher: Harper Business
Release Date : 2019
Break Through The Noise written by Tim Staples and has been published by Harper Business this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Business & Economics categories.
A nine step-guide to mastering viral content, branding and outwitting social media algorithms for marketers, entrepreneurs and aspiring celebrities from the CEO of Shareability.
Agricultural Marketing
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Author :
language : en
Publisher:
Release Date : 1961
Agricultural Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1961 with Produce trade categories.
Go The Extra Mile And Win More How Over Delivering Leads To Massive Success
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Author : Ahmed Musa
language : en
Publisher: Recorded Books
Release Date : 2025-03-11
Go The Extra Mile And Win More How Over Delivering Leads To Massive Success written by Ahmed Musa and has been published by Recorded Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-11 with Self-Help categories.
Success doesn’t come from doing what’s expected—it comes from going above and beyond. Go the Extra Mile and Win More shows you how over-delivering in every aspect of your life can lead to massive success. This book teaches you the power of exceeding expectations, whether it’s in your career, business, or personal relationships. You’ll learn how small, consistent acts of going above and beyond can create trust, loyalty, and opportunities for advancement. By focusing on over-delivering in service, value, and results, you’ll distinguish yourself from the competition and open doors to new possibilities. Whether you're a business owner looking to retain customers or an employee looking to stand out, this book will show you how to use over-delivery as a strategy for long-term success and satisfaction.