Marketing And Advertising In The Online To Offline O2o World
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Marketing And Advertising In The Online To Offline O2o World
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Author : Dinana, Hesham Osama
language : en
Publisher: IGI Global
Release Date : 2022-10-28
Marketing And Advertising In The Online To Offline O2o World written by Dinana, Hesham Osama and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-28 with Business & Economics categories.
The field of marketing has changed for the good as the lines between the online and the offline worlds continue to blur and merge as new metaverses emerge. The evolution of online-to-offline and offline-to-online strategies and business models are transforming the research agenda for academicians and work practices for professionals. Further study on this evolution is required to fully understand the opportunities and future directions. Marketing and Advertising in the Online-to-Offline (O2O) World presents an insight into online and offline marketing strategies and practices and focuses on the emerging trend in the online and offline worlds. The book also explores the potential use of emerging technologies such as virtual reality, mixed reality, and big data analytics in different marketing and advertising functions. Covering key topics such as consumer behavior, brand equity, advertising, and brand performance, this reference work is ideal for business owners, industry professionals, managers, administrators, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.
The Paradigm Shift From A Linear Economy To A Smart Circular Economy
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Author : Mansoor Alaali
language : en
Publisher: Springer Nature
Release Date : 2025-07-28
The Paradigm Shift From A Linear Economy To A Smart Circular Economy written by Mansoor Alaali and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-28 with Technology & Engineering categories.
The concept of the circular economy has attracted the attention of scholars, researchers, professionals, and policymakers in recent years. The notion is characterised as an economy that intends to keep products, stocks, work in progress and materials at their highest utility and value continually, distinguishing between their technical and biological cycles. It is devised as a continuous positive development cycle that reserves and improves natural resources, optimizes outputs, and minimizes supply chain related risks by overseeing limited stocks and renewable flows of the stocks. Several legislations and policies are being developed to motivate and integrate SDGs and net zero-related approaches in companies, among which the circular economy (CE) is gaining momentum due to its documented impact on the elements of the SDGs and net zero. Efficient management of resources and utility via artificial intelligence is vital towards a smart circular economy by minimising waste/losses, pollution, and extraction of virgin resources. It is important to note that there is a difference between smart and traditional circular economies. This book focuses on the former and makes distinctions in terms of how technology systems and solutions can be effectively and efficiently implemented. This book “The Paradigm Shift from a Linear Economy to a Smart Circular Economy: The Role of Artificial Intelligence-Enabled Systems, Solutions and Legislations” discusses the transition from linear to smart circular economy by dissecting the role of artificial intelligence and other technologies such as big data, IoT and blockchain in such transformations. The book further aims to provide a platform for researchers, professionals, and students to closely investigate, discuss and examine the theories, philosophies, ontologies and the role of governments, policymakers, and businesses in supporting the transition to a smart economy via national initiatives, fiscal policies, and corporate governance. The book highlights the need for collaborative efforts between various actors including the private and public sectors through cross-disciplinary approaches to attain, maintain and sustain a smart circular economy.
Perspectives On Women In Management And The Global Labor Market
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Author : Vieira, Elisabete S.
language : en
Publisher: IGI Global
Release Date : 2023-04-17
Perspectives On Women In Management And The Global Labor Market written by Vieira, Elisabete S. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-17 with Business & Economics categories.
As more women achieve management positions across the world, it is essential to understand women’s roles in management in different countries and economies as well as their relationships to the global market and the gender effect on management. Women’s leadership and the challenges that they face look very different globally. It is important to research the role of women in management in order to strengthen equality and efficiency. Perspectives on Women in Management and the Global Labor Market provides a clear idea of the effect of gender on the management decision-making process and the respective consequences, showing similarities and striking differences in the practices of different countries and economies. This book serves as a compilation of ideas in the new trends associated with the presence of women in management and the global labor market. Covering topics such as firm debt maturity, change management, and wage inequality, this premier reference source is an excellent resource for business managers and leaders, human resource managers, entrepreneurs, government officials, sociologists, students and educators of higher education, librarians, researchers, and academicians.
Business Sustainability With Artificial Intelligence Ai Challenges And Opportunities
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Author : Esra AlDhaen
language : en
Publisher: Springer Nature
Release Date : 2024-10-22
Business Sustainability With Artificial Intelligence Ai Challenges And Opportunities written by Esra AlDhaen and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-22 with Technology & Engineering categories.
This book covers different technological and business-related issues including ethical use and cultural sensitivity of data used in businesses, managing data privacy and protection, governance standards for digital transformation, executive leadership strategic decisions, and business innovation and sustainability. With the recent development of artificial intelligence (AI), businesses are urged to consider innovation while applying digital transformation. Depending on the nature of the businesses, it is found that innovative digital transformation is required with the use of artificial intelligence. However, the future of AI in businesses is yet unclear, the question is it true that without digital transformation businesses are no longer sustainable? Researchers argue that digital transformation could be an opportunity for business to create a global brand however several implications and challenges should be considered including governance and responsible digital management. This book explores how businesses could benefit from AI and leverage technologies to sustain businesses. The book is authored by leading experts in the field of AI, digitalization, and business innovation and sustainability; the author’s diversity reflects quality of research with high level of impact in the research topic. It is written in accessible language that makes it easy for business leaders, researchers, policymakers, and anyone interested in the future of business development to understand the complex concepts and ideas presented in the book. This book provides insight for executive leaders in setting new innovative strategies toward leveraging AI in business at different levels of operations to support business sustainability. The book provides different theoretical and practical practices and case studies that could be used as a guideline for policy making and devising innovative directions.
Changing World Economic Order In The Post Pandemic Period
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Author : Mahapatra, Sushanta Kumar
language : en
Publisher: IGI Global
Release Date : 2023-06-02
Changing World Economic Order In The Post Pandemic Period written by Mahapatra, Sushanta Kumar and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-02 with Business & Economics categories.
Post COVID-19, the world will never be the same. The pandemic not only shattered many assumptions about economic developments and growth, but it also challenged our preparedness to face any unpredictable challenge as a human civilization in an era where science and technology is at its peak. To suppress the spread of COVID-19, many countries resorted to partial or full closure of their borders and restricted the movement of people. Mandatory quarantine restricted labor mobility and workplace closure, which later converted into supply shocks in the economy, as these measures impaired the economy’s production capacity, disrupting supplies. This later spilled over to the demand side as people were locked down in their homes and workers were laid off and lost income. This disruption posed many new challenges for policymakers to formulate appropriate macroeconomic policy responses and also provided them the opportunity to ponder upon the preparedness of countries in terms of health facilities, appropriately compensating human resources, how to cushion immediate and severe economic shocks, and how to maintain the livelihood of the society as a whole. Changing World Economic Order in the Post-Pandemic Period provides scientific knowledge of the current economic scenarios across the globe with a comprehensive overview of the pandemic and regional initiatives, trends of trade and development, and approaches to overcome obstacles of globalization and the impacts on global trade and economic development in light of the pandemic. The chapters present tangible solutions and attainable perspectives for fighting a battle against the pandemic while keeping the morale of the people and economy high. Highlighted topics include post-pandemic economic development, public policy in emergency situations, socio-economic impacts on enterprises, risk governance, and impacts of COVID-19. This book is ideally intended for university students, researchers, policymakers, economic actors, economists, practitioners, stakeholders, government officials, academicians, and anyone interested in the impact of a pandemic on the global economy and how to deal with such issues in the future.
Handbook Of Research On The Interplay Between Service Quality And Customer Delight
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Author : Sarma, Sarmistha
language : en
Publisher: IGI Global
Release Date : 2023-01-31
Handbook Of Research On The Interplay Between Service Quality And Customer Delight written by Sarma, Sarmistha and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-31 with Business & Economics categories.
Research in the field of service quality and consumer behavior has developed in many dimensions in the past decade. A number of models have been developed to determine the factors leading to satisfaction; however, within the past few years, scholars have proved that satisfaction is not sufficient to leave a strong mark in the minds of the customers. Service quality and customer delight have been the buzzwords in the business world in recent times as scholars have proven that customer delight is the key to customer retention. The Handbook of Research on the Interplay Between Service Quality and Customer Delight considers how companies around the world in a cross-cultural environment are dealing with service quality and customer delight and proposes a global outlook on the current trends, tactics, and opportunities. Covering key topics such as buyer funnels, consumer dissonance, and digital solutions, this reference work is ideal for business owners, managers, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.
Global Marketing Management
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Author : Masaaki (Mike) Kotabe
language : en
Publisher: John Wiley & Sons
Release Date : 2020-01-09
Global Marketing Management written by Masaaki (Mike) Kotabe and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-09 with Business & Economics categories.
Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.
Corporate Governance
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Author : Bob Tricker
language : en
Publisher: Oxford University Press
Release Date : 2025
Corporate Governance written by Bob Tricker and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025 with categories.
China S Mobile Economy
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Author : Winston Ma
language : en
Publisher: John Wiley & Sons
Release Date : 2016-11-07
China S Mobile Economy written by Winston Ma and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-07 with Business & Economics categories.
Explore the world-changing digital transformation in China China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom is a cutting-edge text that spotlights the digital transformation in China. Organised into three major areas of the digital economy within China, this ground-breaking book explores the surge in e-commerce of consumer goods, the way in which multi-screen and mobile Internet use has increased in popularity, and the cultural emphasis on the mobile Internet as a source of lifestyle- and entertainment-based content. Targeted at the global business community, this lucid and engaging text guides business leaders, investors, investment banking professionals, corporate advisors, and consultants in grasping the challenges and opportunities created by China's emerging mobile economy, and its debut onto the global stage. Year 2014-15 marks the most important inflection point in the history of the internet in China. Almost overnight, the world’s largest digitally-connected middle class went both mobile and multi-screen (smart phone, tablets, laptops and more), with huge implications for how consumers behave and what companies need to do to successfully compete. As next-generation mobile devices and services take off, China’s strength in this arena will transform it from a global “trend follower” to a “trend setter.” Understand what the digital transformation in China is, and impact on global capital markets, foreign investors, consumer companies, and the global economy as a whole Explore the e-commerce consumption boom in the context of the Chinese market Understand the implications of the multi-screen age and mobile Internet for China's consumers See how mobile Internet use, its focus on lifestyle and entertainment is aligned with today's Chinese culture Learn about the mobile entertainment habits of China’s millennial generation and the corresponding new advertisement approaches The development of China’s mobile economy is one of the most important trends that will reshape the future of business, technology and society both in China and the world. China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom introduces you to the digital transformation in China, and explains how this transformation has the potential to transform both China and the global consumer landscape.
The New Marketing
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Author : Cheryl Burgess
language : en
Publisher: SAGE
Release Date : 2020-07-27
The New Marketing written by Cheryl Burgess and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-27 with Business & Economics categories.
The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.