Marketing And Development
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Marketing Campaign Development
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Author : Mike Gospe
language : en
Publisher: Happy About
Release Date : 2008
Marketing Campaign Development written by Mike Gospe and has been published by Happy About this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
This book is a practical, pragmatic "how to" book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, repeatable campaign development process, including the necessary templates and helpful, practical techniques. This book is your guide that will show you how you can optimize your marketing efforts and achieve an even greater return on your marketing investment. While many of us will recognize a good, well-thought-out marketing campaign when we see one, the single, basic truth about world-class marketing campaign development is that it is easy to say, but hard to do. It is hard to do because we all like to take short-cuts. I hear the lament all too often: "I'm over-worked don't have the time to think strategically" or "Planning is overrated. I just need to get these projects done." As a result, we take short-cuts like "ready, fire, aim." Lack of planning is the slippery slope that leads to wasteful marketing. Then one day we get the call from the corner office to come and explain why our marketing efforts did not produce the desired results. Luckily, architecting world-class campaigns is achievable for any marketing team. Successful marketing requires following a disciplined, systematic approach to working cross-functionally and cross-regionally in order to prioritize marketing objectives, design a customer-engaging go-to-market strategy, and execute the plan.
How To Win Work
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Author : Jan Knikker
language : en
Publisher: Routledge
Release Date : 2021-03-01
How To Win Work written by Jan Knikker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-01 with Architecture categories.
You are a great designer, but no-one knows. Now what? This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners. It bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author with 20 years’ experience in architecture marketing. It explains all aspects of PR and Business Development for architects: for example, how to write a good press release; how to make a fee proposal; how to prepare for a pitch. It gives examples of how others do it well, and the pitfalls to avoid. In addition, it discusses more general aspects which are linked to PR and BD, such as being a good employer, ethics for architects and the challenges when working abroad. Featuring vital insights from a wide variety of architects, from multinational practices to small offices, this book is an essential companion to any architectural office.
Marketing For Development
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Author :
language : en
Publisher:
Release Date :
Marketing For Development written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Creative Marketing For New Product And New Business Development
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Author :
language : en
Publisher:
Release Date :
Creative Marketing For New Product And New Business Development written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Tourism Management Marketing And Development
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Author : M. Mariani
language : en
Publisher: Springer
Release Date : 2014-09-04
Tourism Management Marketing And Development written by M. Mariani and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-04 with Business & Economics categories.
Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.
Expand
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Author : Alain-Eric Giordan
language : en
Publisher: Gower Publishing Company, Limited
Release Date : 1994
Expand written by Alain-Eric Giordan and has been published by Gower Publishing Company, Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
International marketing development specialist Giordan describes how expanding international market share is within the capacity of any company of any size. Advice on identifying company strengths and weaknesses, and matching them with market characteristics and opportunities, is combined with some 500 short case studies demonstrating a full range of dynamic devices, and some of the personal successes and failures of 150 companies worldwide. Translated from the French edition. Distributed in the US by Ashgate. Annotation copyright by Book News, Inc., Portland, OR
Enhancing Knowledge Development In Marketing
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Author : Robert P. Leone
language : en
Publisher:
Release Date : 1992
Enhancing Knowledge Development In Marketing written by Robert P. Leone and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Marketing categories.
Professional Services Marketing
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Author : Mike Schultz
language : en
Publisher: John Wiley & Sons
Release Date : 2013-05-15
Professional Services Marketing written by Mike Schultz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-15 with Business & Economics categories.
A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.
Market Management And Project Business Development
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Author : Hedley Smyth
language : en
Publisher: Routledge
Release Date : 2014-09-25
Market Management And Project Business Development written by Hedley Smyth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-25 with Business & Economics categories.
Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.
Marketing Techniques For Financial Inclusion And Development
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Author : Jain, Dhiraj
language : en
Publisher: IGI Global
Release Date : 2018-06-01
Marketing Techniques For Financial Inclusion And Development written by Jain, Dhiraj and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-01 with Business & Economics categories.
Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development. Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.