Marketing And Management Models
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Marketing And Management Models
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Author : Helen Strong
language : en
Publisher:
Release Date : 2014-07-30
Marketing And Management Models written by Helen Strong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-30 with Business & Economics categories.
Annotation Strategic planning in business, and case history analysis in an academic setting, both use a number of management models to identify the risks and opportunities, which are available to an organization. Many newcomers to the business world do not have a background in research, so they are not sure which factors are important and how to start gathering information to plug into the models. This book describes the structure of many of the most popular marketing and management models. It comments on the strategic importance of the model, and then provides step-by-step advice on implementation. Importantly the reader knows 'where to start'. It identifies the key information necessary to be able to apply the model. One then has the basis for a sensible analysis from which s/he can identify trends and relationships between factors in the market. The final step for the reader is to apply their mind to the ramifications of the trends for the organization. 'Marketing and Management Models: A Guide to Understanding and Using Business Models' is an invaluable tool for mid-level managers, MBA and other business study students to help them get the most out of management models. This book puts the power of information within everybody's reach.
Quantitative Modelling In Marketing And Management Second Edition
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Author : Luiz Moutinho
language : en
Publisher: World Scientific
Release Date : 2015-11-06
Quantitative Modelling In Marketing And Management Second Edition written by Luiz Moutinho and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-06 with Business & Economics categories.
The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.The first edition of 'Quantitative Modelling in Marketing and Management' focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models.The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output.
Essential Management Models
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Author : Grant S. Foster
language : en
Publisher: Taylor & Francis
Release Date : 2022-07-29
Essential Management Models written by Grant S. Foster and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-29 with Business & Economics categories.
Essential Management Models is a compilation of business tools that actually work. It’s a guide to the very best in practical management thinking. No reinventing the wheel, no management fads and no corporate word-bingo. Essential Management Models demystifies strategy tools and does so with attitude: the view that any decision is better than no decision. The book encourages you to "go on...decide" and provides you with reference on how to do so. Rather than a series of independent summaries, the book makes connections between frameworks to expose the overlaps and relationships between them. This is the key to what makes the exercise worthwhile, the tools useful and the book unique. Using diagrams extensively to explain key concepts, but without ever "dumbing down", the book is written for managers who get things done – or students who want to. If you’ve ever studied management or strategy before, Essential Management Models will enable you to go back to the models and use them to do a better job, or think more clearly. It will remind you of the interlinkages between the frameworks to really make them work as a coherent whole. If you've forgotten them, it will give you confidence to use them. If you’ve written them off as mere theory, we urge you to think again.
Key Management Models
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Author : Marcel Van Assen
language : en
Publisher: Pearson UK
Release Date : 2010-04-08
Key Management Models written by Marcel Van Assen and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-08 with Business & Economics categories.
With over 33,500 copies sold of the previous edition, the winning formula of this incredibly successful book will remain the same. From SWOT analysis and core competencies to risk reward analysis and the innovation circle, Key Management Models explains each model in a clear, structured and practical way. There is a brief overview of each of the 61 essential models that spans no more than 3-4 pages. For each model you will find: · The model in a nutshell (‘the big idea’) · Its applicability (‘when to use it’) · The practicalities of applying it (‘how to use it’) · A critical appraisal (‘the final analysis’) The PERFECT reference book, no matter what business you’re in.
Quantitative Marketing And Marketing Management
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Author : Adamantios Diamantopoulos
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-01-31
Quantitative Marketing And Marketing Management written by Adamantios Diamantopoulos and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-31 with Business & Economics categories.
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.
Marketing Management Models
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Author : David Bruce Montgomery
language : en
Publisher:
Release Date : 1971
Marketing Management Models written by David Bruce Montgomery and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Marketing categories.
Building Models For Marketing Decisions
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Author : P. S. H. Leeflang
language : en
Publisher: Springer Science & Business Media
Release Date : 2000-02-29
Building Models For Marketing Decisions written by P. S. H. Leeflang and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-02-29 with Business & Economics categories.
With advances in information technology and expertise in modeling, IRI introduced model-based services in the US that explain and predict essential parts of the marketplace. ACNielsen followed, and marketing researchers have been developing increasingly valid, useful and relevant models of marketplace behavior ever since. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performances. Building Models for Marketing Decisions, Second Edition describes up-dated marketing models that managers can use as an aid in decision making.
101 Management Models
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Author : Marijn Mulders
language : en
Publisher: Routledge
Release Date : 2019-11-08
101 Management Models written by Marijn Mulders and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-08 with Business & Economics categories.
Management models: many students will come across them in their studies, yet it is only when actually working with them that the function and benefit of management models are revealed. 101 Management Models gives a comprehensive overview of traditional models as well as innovations in management models. To allow quick access to the models, several indexes are provided, arranged by objective, discipline and author. All models are discussed in a transparent format: the fundamentals of the management model; its application; the result; the pitfalls. This intuitive and accessible textbook will be useful for all students of management - particularly those coming at the topic from another background such as economics or engineering and is supported by a companion website: http://www.managementmodels-englishedition.noordhoff.nl/
Handbook Of Marketing Decision Models
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Author : Berend Wierenga
language : en
Publisher: Springer
Release Date : 2017-07-12
Handbook Of Marketing Decision Models written by Berend Wierenga and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-12 with Business & Economics categories.
The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media. This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments.
Strategic Marketing Management Theory And Practice
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Author : Alexander Chernev
language : en
Publisher: Cerebellum Press
Release Date : 2019-01-01
Strategic Marketing Management Theory And Practice written by Alexander Chernev and has been published by Cerebellum Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-01 with Business & Economics categories.
Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. The discussion of marketing theory is complemented by a set of practical tools that enable managers to apply the knowledge contained in the generalized frameworks to specific business problems and market opportunities. The information on marketing theory and practice contained in this book is organized into eight major parts. The first part defines the essence of marketing as a business discipline and outlines an overarching framework for marketing management that serves as the organizing principle for the information presented in the rest of the book. Specifically, we discuss the role of marketing management as a value-creation process, the essentials of marketing strategy and tactics as the key components of a company’s business model, and the process of developing an actionable marketing plan. Part Two focuses on understanding the market in which a company operates. Specifically, we examine how consumers make choices and outline the main steps in the customer decision journey that lead to the purchase of a company’s offerings. We further discuss the ways in which companies conduct market research to gather market insights in order to make informed decisions and develop viable courses of action. Part Three covers issues pertaining to the development of a marketing strategy that will guide the company’s tactical activities. Here we focus on three fundamental aspects of a company’s marketing strategy: the identification of target customers, the development of a customer value proposition, and the development of a value proposition for the company and its collaborators. The discussion of the strategic aspects of marketing management includes an in-depth analysis of the key principles of creating market value in a competitive context. The next three parts of the book focus on the marketing tactics, viewed as a process of designing, communicating, and delivering value. Part Four describes how companies design their offerings and, specifically, how they develop key aspects of their products, services, brands, prices, and incentives. In Part Five, we address the ways in which companies manage their marketing communication and the role of personal selling as a means of persuading customers to choose, purchase, and use a company’s offerings. Part Six explores the role of distribution channels in delivering the company’s offerings to target customers by examining the value-delivery process both from a manufacturer’s and a retailer’s point of view. The seventh part of the book focuses on the ways in which companies manage growth. Specifically, we discuss strategies used by companies to gain and defend market position and, in this context, address the issues of pioneering advantage, managing sales growth, and managing product lines. We further address the process of developing new market offerings and the ways in which companies manage the relationship with their customers. The final part of this book presents a set of tools that illustrate the practical application of marketing theory. Specifically, Part Eight delineates two workbooks: a workbook for segmenting the market and identifying target customers and a workbook for developing the strategic and tactical components of a company’s business model. This part also contains examples of two marketing plans—one dealing with the launch of a new offering and the other focused on managing an existing offering.