Home eBooks Download › quantitative modelling in marketing and management second edition

Quantitative Modelling In Marketing And Management Second Edition

Download Quantitative Modelling In Marketing And Management Second Edition PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Quantitative Modelling In Marketing And Management Second Edition book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page

Quantitative Modelling In Marketing And Management Second Edition

DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Luiz Moutinho
language : en
Publisher: World Scientific
Release Date : 2015-11-06

Quantitative Modelling In Marketing And Management Second Edition written by Luiz Moutinho and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-06 with Business & Economics categories.

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.The first edition of 'Quantitative Modelling in Marketing and Management' focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models.The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output.

Quantitative Modelling In Marketing And Management Second Edition

DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Luiz E. T. Al MOUTINHO
language : en
Publisher: World Scientific
Release Date : 2015-11-06

Quantitative Modelling In Marketing And Management Second Edition written by Luiz E. T. Al MOUTINHO and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-06 with Business & Economics categories.

"The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques. The first edition of "Quantitative Modelling in Marketing and Management" focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models. The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output."--

Quantitative Modelling In Marketing And Management

DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Luiz Moutinho
language : en
Publisher: World Scientific
Release Date : 2012-10-05

Quantitative Modelling In Marketing And Management written by Luiz Moutinho and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-05 with Business & Economics categories.

Quantitative Marketing And Marketing Management

DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Adamantios Diamantopoulos
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-01-31

Quantitative Marketing And Marketing Management written by Adamantios Diamantopoulos and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-31 with Business & Economics categories.

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.

Quantitative Models In Marketing Research

DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Philip Hans Franses
language : en
Publisher: Cambridge University Press
Release Date : 2001-08-09

Quantitative Models In Marketing Research written by Philip Hans Franses and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-08-09 with Business & Economics categories.

Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the methodological developments in the academic literature. Pathways are offered in the book for students and practitioners with differing numerical skill levels; a basic knowledge of elementary numerical techniques is assumed.

Statistical Modeling For Management

DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Graeme D Hutcheson
language : en
Publisher: SAGE
Release Date : 2008-02-12

Statistical Modeling For Management written by Graeme D Hutcheson and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-12 with Business & Economics categories.

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques. A bank of downloadable data sets to compliment the tables provided in the textbook are provided free for you.

Modeling Markets

DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Peter S.H. Leeflang
language : en
Publisher: Springer
Release Date : 2014-11-12

Modeling Markets written by Peter S.H. Leeflang and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-12 with Business & Economics categories.

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.

Market Response Models

DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Dominique M. Hanssens
language : en
Publisher: Springer Science & Business Media
Release Date : 2005-12-19

Market Response Models written by Dominique M. Hanssens and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-19 with Business & Economics categories.

From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.

Building Models For Marketing Decisions

DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : P. S. H. Leeflang
language : en
Publisher: Springer Science & Business Media
Release Date : 2000-02-29

Building Models For Marketing Decisions written by P. S. H. Leeflang and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-02-29 with Business & Economics categories.

With advances in information technology and expertise in modeling, IRI introduced model-based services in the US that explain and predict essential parts of the marketplace. ACNielsen followed, and marketing researchers have been developing increasingly valid, useful and relevant models of marketplace behavior ever since. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performances. Building Models for Marketing Decisions, Second Edition describes up-dated marketing models that managers can use as an aid in decision making.

Marketing And Management Models

DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Helen Strong
language : en
Publisher: Business Expert Press
Release Date : 2014-07-31

Marketing And Management Models written by Helen Strong and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-31 with Business & Economics categories.

Modern business practice, especially in the field of marketing, depends on the integration of creative and analytical thinking. One of the tools in this process is the use of management models to guide business decisions. However, the inherent power of the models is only released when the people applying them have the ability to gather relevant information and interpret the relationships between the variables in the model. This book examines the role of some of the most popular management models and will help you determine when they should be applied. In addition, it suggests which models may be relevant and, more importantly, identifies the type of information needed to implement them; and also reduces the complexity of these models through a logical and systematic approach. Models recognize the impact of globalization, technology, systems thinking, and the need for an integrated approach in strategic marketing. You’ll find new ones dealing with consumer engagement, gamification, supply chain management, and cultural integration. If you’re a student of business and marketing, a junior market researcher, or a manager responsible for the preparation of strategic analyses prior to problem-solving and planning sessions, this book is for you!

Quantitative Modelling In Marketing And Management Second Edition

Recent Posts