Marketing Applications Of Operational Research Techniques
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Marketing Applications Of Operational Research Techniques
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Author : Arthur Meidan
language : en
Publisher:
Release Date : 1981
Marketing Applications Of Operational Research Techniques written by Arthur Meidan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Marketing research categories.
Business Applications Of Operations Research
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Author : Bodhibrata Nag
language : en
Publisher: Business Expert Press
Release Date : 2013-12-09
Business Applications Of Operations Research written by Bodhibrata Nag and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-09 with Business & Economics categories.
Operations Research is a bouquet of mathematical techniques which have evolved over the last six decades, to improve the process of business decision making. Operations Research offers tools to optimize and find the best solutions to myriad decisions that managers have to take in their day to day operations or while carrying out strategic planning. Today, with the advent of operations research software, these tools can be applied by managers even without any knowledge of the mathematical techniques that underlie the solution procedures. The book starts with a brief introduction to various tools of operations research, such as linear programming, integer programming, multi-objective programming, queuing theory and network theory together with simple examples in each of the areas. Another introductory chapter on handling the operations research software, along with examples is also provided. The book intends to make the readers aware of the power and potential of operations research in addressing decision making in areas of operations, supply chain, financial and marketing management. The approach of this book is to demonstrate the solution to specific problems in these areas using operations research techniques and software. The reader is encouraged to use the accompanying software models to solve these problems, using detailed do-it-yourself instructions. The intended outcome for readers of this book will be gaining familiarity and an intuitive understanding of the various tools of operations research and their applications to various business situations. It is expected that this will give the reader the ability and confidence to devise models for their own business needs.
Operations Research In Marketing
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Author : JOHN D. C. LITTLE
language : en
Publisher:
Release Date : 2018
Operations Research In Marketing written by JOHN D. C. LITTLE and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Marketing Research Methods
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Author : Mercedes Esteban-Bravo
language : en
Publisher: Cambridge University Press
Release Date : 2021-01-28
Marketing Research Methods written by Mercedes Esteban-Bravo and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-28 with Business & Economics categories.
Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.
Operations Research In Marketing What S Up
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Author : John D. C. Little
language : en
Publisher: Sagwan Press
Release Date : 2018-02-08
Operations Research In Marketing What S Up written by John D. C. Little and has been published by Sagwan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-08 with Business & Economics categories.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Multidisciplinary Approach In Research Area Volume 11
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Author : Chief Editor- Biplab Auddya, Editor- Dr. Gayatri Indrakanti, V.Saujanya, Meenakshi Ahlawat, Ankush Nijhawan, Dr. P.Parameswari, Dr. Dudheshwar Mahto
language : en
Publisher: The Hill Publication
Release Date : 2024-05-09
Multidisciplinary Approach In Research Area Volume 11 written by Chief Editor- Biplab Auddya, Editor- Dr. Gayatri Indrakanti, V.Saujanya, Meenakshi Ahlawat, Ankush Nijhawan, Dr. P.Parameswari, Dr. Dudheshwar Mahto and has been published by The Hill Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-09 with Antiques & Collectibles categories.
Linear Programming
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Author : Saul I. Gass
language : en
Publisher: Courier Corporation
Release Date : 2003-01-01
Linear Programming written by Saul I. Gass and has been published by Courier Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-01 with Mathematics categories.
Comprehensive, well-organized volume, suitable for undergraduates, covers theoretical, computational, and applied areas in linear programming. Expanded, updated edition; useful both as a text and as a reference book. 1995 edition.
Data Expert Knowledge And Decisions
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Author : Wolfgang A. Gaul
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Data Expert Knowledge And Decisions written by Wolfgang A. Gaul and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.
The Marketing Book
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Author : Michael Baker
language : en
Publisher: Routledge
Release Date : 2012-05-04
The Marketing Book written by Michael Baker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-04 with Business & Economics categories.
This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now broaches the following 'new' topics: * Channel management - management of the supply chain * Customer Relationship Management * Direct marketing * E-marketing * Integrated marketing communications * measurement of marketing effectiveness * Postmodern and retro-marketing * Relationship marketing * Retailing Like its predecessors, the 'Marketing Book 5th edition' is bursting with salient articles from some of the best known academics in the field. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.
Advanced Manufacturing And Sustainable Logistics
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Author : Wilhelm Dangelmaier
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-04-12
Advanced Manufacturing And Sustainable Logistics written by Wilhelm Dangelmaier and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-12 with Computers categories.
Intimesofdecliningeconomicgrowth,companieshavetocontroltheircostsmore than ever to saveresources needed in the future. Regardless of the economic size of the company, the processes of production and logistics play a decisive role in stabilizing procedures and avoiding waste. Both are important cost drivers in manufacturing companies and therefore they o?er large potential savings. Pervasive networking in the last years has contributed to a hitherto unknown transparency of global markets. This harmonization opened up new possibilities of entering foreign markets for procurement and sales to the companies. The emerging global procurement strategy was understood as a chance to rethink the relocation of existing production facilities to pro?t from existing di?erences in price and performance as a resource-saving factor. Many companies tended towards a reduction of their vertical integration by outsourcing sections of their value chain. These contracted services of production result in higher transport volumes, increased complexity of supply processes and new requirements on - gistic networks. This trend of outsourcing has not stopped, but is slowing down noticeably. Additionally,thereisanincreasingproportionofcompaniesrestoring business units that were outsourced before. Reasons for turning back decisions are often to be found in missed goals. It is not unusual that important cost f- tors were disregarded in the original basis of decision-making. In the meantime many companies have realized that it is easier to achieve stability of processes and therewith a control of costs by increasing their own contribution to p- duction. Especially in times of under-utilized capacities like in the current crisis, insourcingcanbeastrategicoption.