Marketing Bancario Relacional Como Crear La Percepcion De Valor En La Relacion Con Cada Cliente
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Marketing Bancario Relacional Como Crear La Percepcion De Valor En La Relacion Con Cada Cliente
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Author : Juan Carlos Alcaide
language : es
Publisher: DeltaIdeas
Release Date : 2006
Marketing Bancario Relacional Como Crear La Percepcion De Valor En La Relacion Con Cada Cliente written by Juan Carlos Alcaide and has been published by DeltaIdeas this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
Marketing Financiero
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Author : Francisco Muñoz Leiva
language : es
Publisher: Lulu.com
Release Date : 2011
Marketing Financiero written by Francisco Muñoz Leiva and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
Marketing Financiero
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Author : Jaime Rivera Camino
language : es
Publisher: ESIC Editorial
Release Date : 2015-06-08
Marketing Financiero written by Jaime Rivera Camino and has been published by ESIC Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-08 with Business & Economics categories.
Este libro ha sido concebido con la vocación de servir como material didáctico. Para ello, se analiza de manera pedagógica, el complejo entorno en que se desenvuelven las entidades financieras, y las herramientas que les puede aportar el marketing para sobrevivir en un mercado maduro y sujeto a innumerables retos. Los autores exponen de manera sencilla y comprensible tanto las estrategias como las tácticas de marketing que requieren las empresas del sector financiero para ser competitivas. El lector encontrará en estas páginas ejemplos e ilustraciones de bancos de países de distintos continentes, y podrá conocer la evolución que ha experimentado el marketing en las entidades financieras, pasando de un enfoque de relaciones públicas, a la promoción de ventas y al uso de la publicidad. En esta evolución, al igual que ha sucedido en otros sectores, la crisis financiera mundial ha provocado que los bancos hayan tomado conciencia de la utilidad del marketing para colocar al cliente en el centro de su modelo de negocio. Como consecuencia, este libro nace con el ánimo de llenar el vacío relativo al conocimiento del uso efectivo del marketing en este sector. Y por ello, en esta obra se expone el proceso estratégico y operativo que deben utilizar las instituciones financieras para satisfacer las necesidades de sus segmentos objetivos. En su interior se desarrollan también, de manera armónica, los conceptos prácticos y empíricos que pueden ser usados tanto por estudiantes de grado y de postgrado, como por profesionales interesados en conocer de qué forma utilizar el marketing de adquisición y de retención en el sector financiero. Este conocimiento es esencial para instituciones que enfrentan condiciones de mercado de creciente complejidad y competitividad. En donde la aparición de nuevos actores (principalmente empresas tecnológicas), ha comenzado a amenazar líneas de negocio hasta ahora exclusivas de los bancos tradicionales. Índice El sector financiero: aspectos específicos y entorno.- Sistemas de Información de Marketing en las entidades financieras.- La segmentación en el mercado bancario.- Los productos y servicios financieros.- La distribución en el sector financiero.- Los precios en el sector financiero.- La comunicación y promoción de productos y servicios financieros.- El plan de marketing.- Perspectivas de futuro.
Estrategias Y Competitividad En La Era Digital
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Author : Clara Molina Verdugo
language : es
Publisher: Editorial Fontamara S. A. de C. V.
Release Date : 2021-12-15
Estrategias Y Competitividad En La Era Digital written by Clara Molina Verdugo and has been published by Editorial Fontamara S. A. de C. V. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-15 with Business & Economics categories.
En la interminable búsqueda del progreso y mejora de las empresas y organizaciones se investigan, estudian y analizan los distintos factores que conforman y rodean o estas. En las investigaciones presentadas en este libro se muestra la combinación de estrategias y competitividad en la era digital, ya que, de diversos estudios en pymes, sus públicos de interés internos y externos, así como la intervención de la inteligencia artificial en los procesos administrativos y productivos delas organizaciones, estudios en diversos ámbitos del mercado, social, económico, turismo, fiscal, capital humano, entre otros, emanan propuestas de estrategia que, al aplicarlas, se logra la competitividad de estas organizaciones, así como su integración a la economía global.
The Marketing Plan
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Author : William A. Cohen
language : en
Publisher: John Wiley & Sons
Release Date : 2005-12-09
The Marketing Plan written by William A. Cohen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-12-09 with Business & Economics categories.
The Marketing Plan, 5th Edition gives students the knowledge, tools, and techniques they need to develop marketing plans like the pros. Throughout the text, step-by-step procedures guide students through each phase in creating marketing plans??from scanning the environment and establishing goals and objectives, to developing marketing strategies and tactics, to presenting and implementing the plan, and everything in between. This text is not just a how-to book; it also explains the importance of a well-formulated marketing plan and encourages student participation through activities. Moreover, it contains seven actual student marketing plans which can be used as models. This text can be used as a supplement to another text, or as a stand-alone in a Principles of Marketing, Marketing Management, Strategic Marketing, Entrepreneurship, or Internet Marketing course.
Relationship Marketing
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Author : Christian Grönroos
language : en
Publisher:
Release Date : 1997
Relationship Marketing written by Christian Grönroos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Service industries categories.
Defining Marketing
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Author : Christian Grönroos
language : en
Publisher:
Release Date : 1989
Defining Marketing written by Christian Grönroos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with categories.
Services Marketing
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Author : Christopher Lovelock
language : en
Publisher: Pearson
Release Date : 2014-12-12
Services Marketing written by Christopher Lovelock and has been published by Pearson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-12 with Customer services categories.
For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
Marketing An Introduction Global Edition
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Author : Gary Armstrong
language : en
Publisher: Pearson Higher Ed
Release Date : 2019-07-04
Marketing An Introduction Global Edition written by Gary Armstrong and has been published by Pearson Higher Ed this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-04 with Business & Economics categories.
For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Principles Of Marketing European Edition
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Author : Lloyd Harris
language : en
Publisher:
Release Date : 2016-09-21
Principles Of Marketing European Edition written by Lloyd Harris and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-21 with categories.
Principles of Marketing Seventh European Edition Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Nigel Piercy, was formerly Professor of Marketing & Strategy, and Associate Dean, at Warwick Business School. He is now a consultant and management writer. Recent publications include Marketing Strategy and Competitive Positioning, 6th ed. (with Graham Hooley, Brigitte Nicoulaud and John Rudd) published by Pearson in 2016.