Marketing Chronicles
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Marketing Chronicles
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Author : Nimish V. Dwivedi
language : en
Publisher: Notion Press
Release Date : 2017-10-09
Marketing Chronicles written by Nimish V. Dwivedi and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-09 with Business & Economics categories.
“A lucid, insightful and at times provocative look at brands and marketing over the years . Simple, well written and immensely readable, this is a must read for all observers, students and practitioners of marketing.” Bharat Puri, Managing Director, Pidilite Industries. “Nimish was always a diligent and thoughtful student in my Strategic Marketing class at Jamnalal Bajaj. Am delighted that he has chosen to share contemporary insights and perspectives on marketing from his two decade long career. Am sure this will be relevant for both practitioners and students of marketing and business.” Tarun Gupta, Faculty at Jamnalal Bajaj, Consultant & Marketing Veteran • From a marketing professional, practitioner and observer, this compendium will be useful for all students of marketing and practitioners.• Filled with concepts explained through real examples and cases, the book focuses on insights, interesting concepts and informative observations.• Covers a vast spectrum of marketing subjects from branding concepts to unique media strategies to segmentation tothe power of measurement and metrics.
Success Chronicles Neworking Marketing Women Of Impact
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Author : Nora Halko
language : en
Publisher:
Release Date : 2018-06-19
Success Chronicles Neworking Marketing Women Of Impact written by Nora Halko and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-19 with categories.
The Success Chronicles: Networking Marketing Women of Impact has dual purposes. First, to understand the journey, the lessons, hurdles, thought processes, disappointments, triumphs that you go through when building your career and business. Why is it important to learn about other's stories? Although the world is full of people often when you are building a career and business you feel alone and at times you feel you are the only one experiencing the obstacles you face. Hearing and reading the stories of women that you can relate to, can empower you to look at your journey differently. Second, this book is designed to help you craft your career and business in a way that distinguishes you effectively and memorably in your market. Your audience wants to know how you started your business. How you came to be where you are at this very moment. They want to know what you like to do when you're not pounding the pavement with your brilliant work. They want to know about your path --- they want to know the person behind the brand. Each of these authors share their obstacles, victories, and offer invaluable information that can help you grow, challenge yourself and look at your situations in a new light. I encourage you to learn from their stories and the lessons they have learned along the way to becoming successful entrepreneurs and professionals.
The Secrets Of Master Marketing
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Author : David L. Hancock
language : en
Publisher: Morgan James Publishing
Release Date : 2003
The Secrets Of Master Marketing written by David L. Hancock and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
This book is packed full of powerful marketing secrets that will help readers enhance their companies' images and increase their business.
Marketing Rebellion
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Author : Mark W. Schaefer
language : en
Publisher:
Release Date : 2019-02
Marketing Rebellion written by Mark W. Schaefer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02 with Business & Economics categories.
Marketing Rebellion chronicles the dramatic changes that have occurred in consumer behavior and proposes a human-centered marketing approach. This entertaining and fast-paced book explains why it's time for businesses to lean into constant human truths and provides practical, actionable ideas for companies of every size.
The Ultimate Guide To Search Engine Marketing
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Author : Bruce Cameron Brown
language : en
Publisher: Atlantic Publishing Company
Release Date : 2007
The Ultimate Guide To Search Engine Marketing written by Bruce Cameron Brown and has been published by Atlantic Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars, one can easily increase the number of visitors to a Web site and significantly increase sales. Based on interviews with hundreds of PPC masters, this book is a compilation of their secrets and proven successful ideas.
Artificial Intelligence For A Sustainable Industry 4 0
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Author : Shashank Awasthi
language : en
Publisher: Springer Nature
Release Date : 2021-10-21
Artificial Intelligence For A Sustainable Industry 4 0 written by Shashank Awasthi and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-21 with Computers categories.
This book outlines the recent advancements in the field of artificial intelligence (AI) and addresses how useful it is in achieving truly sustainable solutions. The book also serves as a useful reference literature in developing sustainable engineering solutions to various social and techno-commercial issues of global significance. This book is organized into two sections: section 1 is focused on fundamentals and principles of AI to lay the groundwork for the second section. Section 2 explores the sustainable engineering solutions development using AI, which addresses challenges in various computing techniques and opportunities in engineering design for sustainable development using IoT/AI and smart cities. Applications include waste minimization, re-manufacturing, reuse and recycling technologies using IoT/AI, Industry 4.0, intelligent and smart grid systems, energy conservation using technology, and robotic process automation (RPA). The book is ideal for the engineers, researchers and students interested in how AI can aid in sustainable development applications.
The Trade Show Chronicles
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Author : Julien Rio
language : fr
Publisher: Julien Rio
Release Date : 2017-02-28
The Trade Show Chronicles written by Julien Rio and has been published by Julien Rio this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-28 with Reference categories.
The only novel to put you in the shoes of an exhibitor, teaching you about trade shows and providing practical solutions to boost your ROI. Studies show that story-telling enables the human brain to retain more information than traditional teaching. This book is written like a novel specifically to make sure you remember as much as possible and in turn improve your event strategy. The Trade Show Chronicles offers you all the tricks of a good exhibit strategy. Become a trade show expert while reading the story of Andrew, a young salesman organizing his company's booth at an exhibition. Learn about planning, budgeting, promotion, booth staffing, lead capture, results tracking and much more. Don't miss out on this great adventure to a winning booth strategy! You won't get long checklists or theories - the Trade Show Chronicles is full of directly applicable tips and very concrete suggestions. Event management can be easy - learn while entertaining yourself. What trade show experts say about The Trade Show Chronicles: "If you want a different way to learn best practices for an exhibitor; planning, managing (tasks and people) and executing with efficiency, take a journey through a clever narrative that is packed with real-life situations, issues, and personalities. Enjoy and learn." Matthew Hill, President, Expert, Trainer| The Hill Group "The Trade Show Chronicles is a relatable guide that provides crucial information that will help even the most seasoned planner cultivate an impactful trade show program." Trevor Lewis, Experiential Marketing Strategist | Skyline "This is a complete masterpiece from A-Z for everyone who plans to exhibit. It is an amazing journey. You want to be an event pro? Then do not miss this book!" Rauno Ramo, Trade Show Business Consultant | Event & Exhibition Subcontractors World Wide
Harry Potter
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Author : S. Gunelius
language : en
Publisher: Springer
Release Date : 2008-06-03
Harry Potter written by S. Gunelius and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-03 with Business & Economics categories.
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.
The Revolt Of Owain Glyndwr In Medieval English Chronicles
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Author : Alicia Marchant
language : en
Publisher: Boydell & Brewer Ltd
Release Date : 2014
The Revolt Of Owain Glyndwr In Medieval English Chronicles written by Alicia Marchant and has been published by Boydell & Brewer Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Biography & Autobiography categories.
"Studies the representations of the revolt in English chronicles, from 1400 up to 1580. It focuses on the narrative strategies employed, offers a new reading of the texts as literary constructs, and explores the information they present."--Back cover.
A Book Of Business
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Author : Karl Thompson
language : en
Publisher: Xlibris Corporation
Release Date : 2017-01-18
A Book Of Business written by Karl Thompson and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-18 with Biography & Autobiography categories.
The author chronicles his journey from Wall Street banker to network marketer. He has street credentials given his Wall Street experience and the global network marketing business that he and his wife have built. He draws compelling parallels between both industries. He discusses the term a book of business, which is common on Wall Street and is becoming popular in network marketing. He articulates that it consists of a list of clients, with whom strong relationships have been cultivated and who generate repeat cash flow. This book is timely given the focus on subscribers in network marketing and the emergence of network-based business models as platforms for everyone to create value. It is a must-read for anyone who wants to develop a greater appreciation for the business world, for network marketing, and for the factors that they must consider as they contemplate starting their own business.