Marketing Communications And Brand Development In Emerging Markets Volume Ii
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Marketing Communications And Brand Development In Emerging Markets Volume Ii
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Author : Ogechi Adeola
language : en
Publisher: Springer Nature
Release Date : 2022-05-24
Marketing Communications And Brand Development In Emerging Markets Volume Ii written by Ogechi Adeola and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-24 with Business & Economics categories.
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage. The unplanned ravaging effects of the covid-19 pandemic, the vulnerability of our planet due to unsustainable living, and the changing digital landscape require that businesses are strategically aligned to these realities in order to adapt and effectively communicate their offerings. The second of this two-volume work examines marketing communications and brand development in an uncertain and changing world. With specific focus on the covid-19 pandemic, social responsibilities, and emerging technologies, this book examines how organisations in emerging economies can effectively engage in marketing communications and brand activity challenges posed by a changing world. Meanwhile, Volume I provides insight into contemporary issues in marketing such as brand avoidance, health and personal branding, and offers a futuristic perspective on marketing communications. Taken together, this two-volume works is a definitive resource for scholars and students or marketing, branding and international business.
Marketing Communications And Brand Development In Emerging Economies Volume I
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Author : Ogechi Adeola
language : en
Publisher: Springer Nature
Release Date : 2022-05-04
Marketing Communications And Brand Development In Emerging Economies Volume I written by Ogechi Adeola and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-04 with Business & Economics categories.
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. Interest in marketing communication and brand development has increased in recent years due to the proliferation of productions, changing consumer behaviour, increased competition, and technological advancement. Recognising the complexity of these challenges, it has become imperative for firms in emerging economies to understand contemporary issues in marketing to compete effectively and create value for consumers and stakeholders. The first of this two volume work provides insights into this critical issue in a changing world, including destination brand management, brand avoidance, sponsorship, health and personal branding, and offers a futuristic perspective on marketing communications, including the influence of neuromarketing, artificial intelligence, and virtual reality. Meanwhile, Volume II focuses specifically on the effects of the Covid-19 pandemic, social responsibilities, and emerging technologies. Taken together, this two-volume work is a definitive resource for scholars and students of marketing, branding and international business.
Fashion Marketing In Emerging Economies Volume Ii
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Author : Frederica Brooksworth
language : en
Publisher: Springer Nature
Release Date : 2022-12-12
Fashion Marketing In Emerging Economies Volume Ii written by Frederica Brooksworth and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-12 with Business & Economics categories.
This book provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is growing rapidly in emerging markets; fashion marketers and retailers are increasingly becoming aware of the benefits of this market and are forced to seek their future growth potentials in this part of the world; in addition, marketing strategies, tools and technologies have also evolved. With a growing demand for additional research, information, recommendations and insight from practitioners, entrepreneurs, students, and academics, contributing authors use multiple methods and theories to uncover, analyse, demonstrate, and present the facts in their chapters and provide integrated guideposts for future research. This book is intended to satisfy the needs of stakeholders in the quest for practical insights into fashion marketing in emerging economies, especially in South America, Asia and Africa. It offers timely information on growing areas such as sustainability, digital platforms, supply chain and logistics and provides a good insight for anyone seeking to explore opportunities in emerging market economies. The book offers a much needed resource for students, scholars and practitioners.
Marketing Communications In Emerging Economies Volume Ii
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Author : Thomas Anning-Dorson
language : en
Publisher: Springer Nature
Release Date : 2022-01-01
Marketing Communications In Emerging Economies Volume Ii written by Thomas Anning-Dorson and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-01 with Business & Economics categories.
Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets.
Elgar Companion To Regulating Ai And Big Data In Emerging Economies
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Author : Mark Findlay
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-12-11
Elgar Companion To Regulating Ai And Big Data In Emerging Economies written by Mark Findlay and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-11 with Social Science categories.
Committed to highlighting the regulatory needs and priorities of emerging economies in the context of AI and big data, this expertly crafted Companion explores the nature and role of regulation in the Global South from a techno-dependent societal perspective. It not only amplifies the unspoken and underrepresented voices in AI and data regulation scholarly discourse, but also provides a novel approach to otherwise recipient economies in an age of digital transformation.
Building Business Knowledge For Complex Modern Business Environments
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Author : Sedky, Ahmed
language : en
Publisher: IGI Global
Release Date : 2024-10-15
Building Business Knowledge For Complex Modern Business Environments written by Sedky, Ahmed and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-15 with Business & Economics categories.
As business technology advances, global competition results in shifting consumer expectations. Businesses with effective knowledge management have become essential for organizations seeking to thrive. Modern business environments are complex, requiring leaders and teams to navigate data, insights, and strategies. As businesses confront challenges like market volatility, regulatory changes, and the need for sustainable practices, cultivating an understanding of industry dynamics, emerging trends, and innovative practices is pivotal. Further research into the intersectionality of business essentials with emerging technologies, socio-economic factors, and environmental sustainability may foster interdisciplinary collaboration and innovation. Building Business Knowledge for Complex Modern Business Environments explores essential components necessary for navigating contemporary business landscapes. It delves into crucial aspects such as strategic planning, financial management, technological integration, marketing strategies, and sustainable practices through detailed analysis and practical examples for business success. This book covers topics such as management science, digital technology, and entrepreneurship, and is a useful resource for business owners, managers, administrators, data scientists, computer engineers, academicians, and researchers.
Digital Disruption In Hospitality Ai And Emerging Technologies
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Author : Park Thaichon
language : en
Publisher: Emerald Group Publishing
Release Date : 2025-05-21
Digital Disruption In Hospitality Ai And Emerging Technologies written by Park Thaichon and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-21 with Business & Economics categories.
A visionary exploration of the transformative power of artificial intelligence and cutting-edge innovations in the hospitality and tourism industry. This comprehensive guide unveils how technology is revolutionizing every aspect of the guest journey.
The Ai Metaverse Revolution
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Author : Jeetesh Kumar
language : en
Publisher: Emerald Group Publishing
Release Date : 2025-05-12
The Ai Metaverse Revolution written by Jeetesh Kumar and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-12 with Business & Economics categories.
This work offers readers a roadmap for navigating this technological revolution, positioning AI and the Metaverse as essential components of future-proof business strategy.
Financial Services In Nigeria
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Author : Taiwo O. Soetan
language : en
Publisher: Springer Nature
Release Date : 2024-08-16
Financial Services In Nigeria written by Taiwo O. Soetan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-16 with Business & Economics categories.
This book presents a holistic picture of Nigeria's financial services landscape. This includes identifying service providers and regulatory bodies, understanding consumer behaviour, and examining the unique challenges faced by Nigerian financial institutions. The book presents up-to-date research on recent developments and regulatory changes within Nigeria’s financial sector, as well as future considerations for how financial services and financial inclusion can play a crucial role in the country’s sustainable economic growth. Combining academic analysis with practical insights, the book takes readers through Nigeria’s key financial services providers, regulators, consumers, marketing strategies and challenges. A core focus throughout is on financial inclusion and the opportunities associated with reaching financially underserved or excluded populations, demonstrating how increasing financial access at a country-wide level aligns with global goals of reducing inequalities and promoting growth. It will have interdisciplinary appeal to scholars, students and professionals working in finance, economics, business, public policy and development studies.
Sustainable Branding Cultural Intelligence And Co Marketing
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Author : Tarnanidis, Theodore
language : en
Publisher: IGI Global
Release Date : 2025-07-25
Sustainable Branding Cultural Intelligence And Co Marketing written by Tarnanidis, Theodore and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-25 with Business & Economics categories.
Sustainable branding, cultural intelligence, and co-marketing are effective strategies for global connection and social consciousness in the marketplace. As consumers value ethical practices and cultural relevance, brands prioritize alignment with sustainability goals and an understanding of diverse audiences. Cultural intelligence enables companies to navigate global markets with sensitivity and inclusivity, fostering deeper connections with consumers. Meanwhile, co-marketing increases impact by combining audiences, resources, and values. When integrated, these approaches create powerful, purpose-driven narratives that resonate across cultures and contribute to long-term brand equity and trust. Sustainable Branding, Cultural Intelligence and Co-Marketing explores how brands integrate sustainability, cultural intelligence, and strategic partnerships to build meaningful identities. It examines the ways these elements influence consumer perception, drive brand loyalty, and foster collaborative innovation in competitive markets. This book covers topics such as ethics and law, destination branding, and sustainable development, and is a useful resource for business owners, marketers, academicians, researchers, and scientists.