Marketing Crafts And Visual Arts
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Marketing Crafts And Visual Arts
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Author : International Trade Centre UNCTAD/WTO.
language : en
Publisher: WIPO
Release Date : 2003-01-01
Marketing Crafts And Visual Arts written by International Trade Centre UNCTAD/WTO. and has been published by WIPO this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-01 with Business & Economics categories.
This guide provides basic knowledge of marketing techniques and intellectual property for artisans, craft entrepreneurs and visual artists. It identifies relevant IP issues and ways of protecting creative output and lays out the costs and benefits. The chapters include: understanding the value of intellectual property; linking intellectual property to business development and marketing throughout the business cycle; how to protect crafts and visual arts; case studies.
Marketing Crafts And Visual Arts
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Author : International Trade Centre
language : en
Publisher: United Nations
Release Date : 2003-12-31
Marketing Crafts And Visual Arts written by International Trade Centre and has been published by United Nations this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-12-31 with Political Science categories.
This Guide provides basic knowledge and understanding of marketing techniques and of intellectual property (IP) issues to artisans, craft entrepreneurs and visual artists. It gives examples of situations where obtaining formal IP protection ought to be considered, explains how to implement marketing and IP strategies, and presents case studies of managing IP assets. Bibliographical references are included.
Marketing Crafts And Visual Arts
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Author :
language : en
Publisher:
Release Date : 1997
Marketing Crafts And Visual Arts written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Intellectual property categories.
Marketing Your Arts Crafts
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Author : Janice West
language : en
Publisher: Summit Publishing Group
Release Date : 1994
Marketing Your Arts Crafts written by Janice West and has been published by Summit Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
Addresses and telephone numbers are provided for hundreds of contacts, complemented by easy-to-read commentary and special interviews.
How To Survive And Prosper As An Artist
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Author : Caroll Michels
language : en
Publisher: Macmillan
Release Date : 2009-06-09
How To Survive And Prosper As An Artist written by Caroll Michels and has been published by Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-09 with Business & Economics categories.
The classic handbook for launching and sustaining a career that "explodes the romantic notion of the starving artist," (The New York Times) with a brand-new chapter on Internet art marketing Now in its sixth edition, How to Survive and Prosper as an Artist is the definitive guide to taking control of your career and making a good living in the art world. Drawing on nearly three decades of experience, Caroll Michels offers a wealth of insider's information on getting into a gallery, being your own PR agent, and negotiating prices, as well as innovative marketing, exhibition, and sales opportunities for various artistic disciplines. She has also added a new section on digital printmaking and marketing in this emerging field. Most notably, this sixth edition contains an entirely new chapter: "Art Marketing on the Internet." Michels offers criteria for selecting an ideal Web designer for your online portfolio and for organizing your Web presence, and shares proven methods for attracting curators, dealers, and private clients to your site. She also addresses vital legal concerns in the age of e-commerce, including copyrighting and registering your art, and finally, the appendix of resources, consistently updated online at Michels's site the Artist Help Network, is fully revised.
Getting Art There
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Author : Su Hodge
language : en
Publisher: Visual Arts
Release Date : 2008-01-01
Getting Art There written by Su Hodge and has been published by Visual Arts this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-01 with Arts categories.
A technical manual to assist artists and creative practitioners to market their work. Covers topics such as market research, pricing work and online marketing and is illustrated with examples, exercises and case studies.
Getting Art There
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Author : Su Hodge
language : en
Publisher:
Release Date : 2002
Getting Art There written by Su Hodge and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Arts categories.
Getting art there: an artist's marketing manual.
How To Sell Your Art And Crafts
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Author : Loretta Holz
language : en
Publisher: Scribner Book Company
Release Date : 1977
How To Sell Your Art And Crafts written by Loretta Holz and has been published by Scribner Book Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Art categories.
Creative Arts Marketing
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Author : Elizabeth Hill
language : en
Publisher: Routledge
Release Date : 2012-06-25
Creative Arts Marketing written by Elizabeth Hill and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-25 with Art categories.
As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases * Entirely revised and updated data on the arts 'industry' Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers
How To Make Money At Craft Shows
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Author : Mallory Whitfield
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2015-02-22
How To Make Money At Craft Shows written by Mallory Whitfield and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-22 with categories.
Have you ever wanted to sell your handmade crafts or artwork at local craft fairs, but have no idea where to start? Or maybe you've taken the first step and have tried selling your art at a craft show or two, but now you're looking for ideas on how to sell more, how to make your booth more appealing to customers and where to find more venues to sell your handmade goods? You've come to the right place! I've been selling my own handmade creations, as well as the work of other artists, at a variety of craft shows and other events since 2004. I've learned a lot of lessons the hard way, and now I'm sharing them here with you so that you can learn from my experiences! In this book, I'll cover the basics of getting started selling at craft fairs, as well as how to design a great looking booth, how to give outstanding customer service & sell more and even how to find and create additional events at which to sell your handmade work. WHAT IT INCLUDES: - how to define your target market - where to find good shows - how much should I spend on a booth fee at a show? - how to make your booth look great - promoting your show & getting your customers there - my craft show tips & tricks - dealing with crazy weather & unexpected events - theft prevention - craft show supply checklist - how to give great customer service - how to use craft shows to create after-the-show sales - alternative venues to sell your work, beyond traditional craft shows - how to create your own events to sell at - tracking your inventory - how to create a personal & business spending plan - big hunkin' list of craft show resources WHO THIS BOOK IS FOR: This book will be most useful for someone new to selling at craft shows. I do cover more advanced topics as well though, including how to define your target market, visual merchandising, inventory tracking, and creating a business spending plan. The book includes worksheets along the way to help you. The information in this book is based on my experiences, selling in the United States, mostly in Louisiana. However, most of the information contained here is useful to anyone around the world who is interested in setting up a booth at craft shows, festivals or conventions. WHY I KNOW WHAT I'M TALKING ABOUT: I did my first craft show in 2004. It was the Alternative Media Expo, put on by Antigravity Magazine here in New Orleans. I sold a few things, and learned a LOT of things. And I haven't looked back! I've done all sorts of events since then. I have sold regularly at the Frenchmen Art Market, and have done festivals around the New Orleans area including Bayou Boogaloo, Gretna Heritage Festival, Freret Market, New Orleans Earth Day Festival, and many, many more. As one of the founding members of the New Orleans Craft Mafia, I've even organized a variety of events, both with the group and on my own. As a group, we've created a monthly art market and the annual Last Stop Shop holiday market. On my own, I've also hosted home shopping parties, trunk shows and pop-up shops. In 2007, as one of the winners of Etsy's Upcycling contest, I even traveled cross-country to San Francisco to participate in Bazaar Bizarre at Maker Faire!