Marketing Da Mulher
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Marketing Da Mulher
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Author : Vanda Neves
language : pt-BR
Publisher: Leya
Release Date : 2012-05-24
Marketing Da Mulher written by Vanda Neves and has been published by Leya this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-24 with Business & Economics categories.
Quantas vezes pensou em mudar de vida? E quantas vezes levou avante os seus desejos de mudança? E onde estão os sonhos que pensava realizar? Saiba que tudo é possível e que está nas suas mãos um novo começo e a realização de todos os seus sonhos. A partir da sua experiência profissional e pessoal, Vanda Neves escreveu este guia com a intenção de provar que é possível ser mulher e amante, ter uma carreira e ser mãe, abraçar muitas causas e com isso tornarmo- nos pessoas mais felizes. Procurando aplicar os conceitos do marketing ao universo feminino, o Marketing da Mulher dá-nos todas as ferramentas para não nos conformarmos e não virarmos as costas à felicidade. Atreva-se a mudar e ser feliz. Leia este livro e descubra que ser uma mulher especial só depende de si. Comece hoje mesmo.
Marketing Para Mulheres
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Author : Martha Barletta
language : en
Publisher: Gulf Professional Publishing
Release Date :
Marketing Para Mulheres written by Martha Barletta and has been published by Gulf Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Marketing A Preto E Branco
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Author : Pedro Ferreira
language : en
Publisher: Vida Economica Editorial
Release Date : 2015-05-01
Marketing A Preto E Branco written by Pedro Ferreira and has been published by Vida Economica Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-01 with Business & Economics categories.
Um conceito provocatório, que opõe visões distintas sobre temas polémicos no marketing. Um livro que pretende suscitar debate, reflexão e tomada de posição baseada em opiniões de reputados especialistas. Ao longo da obra, autores conceituados aceitaram um desafio acerca de tópicos “quentes” na área do marketing: que expusessem de forma fria e isenta as suas visões, a preto e a branco, dos temas em que trabalham. Estrutura da obra: - O preto e o branco. O Ying e o Yang. - Razão ou emoção? Cérebro ou coração? A razão e a emoção representam duas perspetivas (aparentemente) antagónicas do consumidor. De um lado a necessidade, funcionalidade e racionalidade; do outro, o desejo, a intuição e a impulsividade. O que pesa mais no comportamento e decisão? - Existe um ADN do consumidor? O comportamento do consumidor é psicossociológico, influenciado pelo ambiente, ou a biologia tem uma palavra a dizer? O meio é mais importante que a biologia? Ou será o inverso? Estará o comportamento predeterminado? Haverá um código genético do consumidor? - Gritar ou falar ao ouvido? Vivemos num mundo de competição feroz e a comunicação assume um papel fulcral na afirmação de marcas e produtos. Como salientar a mensagem de marketing e captar a atenção do consumidor? Será a elevada exposição dos meios mais massificados o melhor caminho ou o segredo reside em “atacar” o consumidor de forma cirúrgica e localizada? - A (r)evolução das redes sociais? O boom das redes sociais marcou uma forma diferente de as marcas se relacionarem com os consumidores, mas um estudo divulgado pelo The Guardian revela que o Facebook está “morto e enterrado” para as novas gerações, que usam mais o Instagram, Twitter e WhatsApp. Estarão as redes sociais, tal como as conhecemos, a atingir um ponto de viragem? Como serão as redes sociais no futuro? Como se posicionarão as marcas perante um novo paradigma das redes sociais? - Jornalistas e marketers: uma relação amor-ódio? A comunicação social, entendida como o quarto poder, é também no âmbito do marketing e do consumo uma ferramenta com uma força enorme. Os profissionais de marketing, conscientes disso, tentam estabelecer uma relação profícua com os profissionais de comunicação social, mas nem sempre de forma totalmente eficaz. Muitas vezes, parecem dois mundos, duas linguagens muito diferentes. Qual a visão de jornalistas sobre o marketing e dos profissionais de marketing sobre o jornalismo? Estão condenados a uma relação amor-ódio - O enamoramento e a ilusão...
O Que Todo Profissional De Marketing Deve Saber Sobre A Mulher
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Author : R. Bartos
language : pt-BR
Publisher:
Release Date : 1978
O Que Todo Profissional De Marketing Deve Saber Sobre A Mulher written by R. Bartos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with categories.
Os profissionais de marketing que se veem a si mesmos como peritos em materia de tendencias sociais tem pecado ao estimar erroneamente os numeros de donas-de-casa e mulheres que trabalham. Aqui apresentamos quatro grupos distintos de "chefes de lar", fazendo compras de forma diferente, preferindo marcas diferentes, com motivacao e estimulos de vida diferentes, o que exerce profundo impacto sobre o marketing. Sao necessarias hipoteses mais realistas para analisar este "mercado feminino".
Digital Marketing
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Author : Paulo Botelho Pires
language : en
Publisher: CRC Press
Release Date : 2024-07-12
Digital Marketing written by Paulo Botelho Pires and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-12 with Business & Economics categories.
Digital marketing is not a new concept, it is not a trend, and it is not a fad either. Digital marketing has existed for over twenty years and is currently applied in all areas and marketing activities. For this reason, it is necessary to know the changes it has brought about, both in the theoretical framework, so that it can be taught, and from an empirical perspective, so that it can be applied in real contexts. The changes have been profound and far-reaching. This work addresses this theme, aiming to analyse the transversal impact of the digital in the different marketing sectors, describing the profound changes that the digital has provoked in the main marketing activities and their sectors, also referring to the current practices in use in each included topic. It begins by looking at the classic marketing topics, opening with an analysis of the impact that digital has had and is having on the marketing strategy of organisations, moving on to the study of consumer behaviour in an era of continuous use of electronic devices. This is followed by a new topic which is marketing research and data analysis, in a context where managers now have, more data, information and knowledge about the organisation, competitors, consumers and the wider environment than ever before. Marketing themes were also identified that have been significantly changed with digital. Communication is another of the themes of reference, with profound changes in recent times, followed by management of sales teams, supply chain management, relationship marketing, and internal marketing. The last chapters are also relevant contributions, being dedicated to marketing sectors: services, B2B marketing, internationalisation, politics, tourism, and NGOs.
Too Busy To Shop
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Author : Kelley M. Skoloda
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2009-03-05
Too Busy To Shop written by Kelley M. Skoloda and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-05 with Business & Economics categories.
Research indicates that most women do it at least ten times every five minutes. What is it? Multi-minding—mentally juggling a complex mix of family, career, and self-care decisions at any given moment, with little time for commercial messages to seep into the mix. How do marketers reach women, who still make 85% of all consumer purchasing decisions? This book, based on research, interviews, and Kelley Skoloda's twenty years of leading-edge work in brand marketing with major clients, explains how to connect with multi-minding women, gain their trust, and tap into their purchasing power. Multi-minding is a cultural phenomenon that is here to stay. A multi-minding woman, even if she appears to be relaxing in front of a late-night television show, reading a magazine in the pediatrician's office, or tackling a complicated analytic study at work, is at the same time thinking about and preparing for the other dimensions of her life. She's weighing the benefits of changing her 401k plan, plotting out her organic vegetable garden, ticking off birthday-party logistics, and longing for a neck massage. That's why one study shows women feel they are packing 38 hours of activity into a 24-hour period. But studies also show that most women feel marketers are ignoring their needs. That's a big mistake considering women spend $3.3 trillion annually on consumer products. Too Busy to Shop explains what marketers need to know about multi-minding—a word coined by Skoloda and Ketchum—and its implications for companies seeking to speak to women buyers. Besides theory and insight, readers get how-tos and action items designed to ensure women view their brands favorably and hear the marketing message. The book also contains insiders' views of some of the most successful marketing-to-women campaigns of recent times. In short, Too Busy to Shop helps marketers understand multi-minding in depth—an essential task if they want to reach today's overloaded female consumer.
Marketing To Women
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Author : Rena Bartos
language : en
Publisher:
Release Date : 1989
Marketing To Women written by Rena Bartos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Marketing categories.
This book concentrates on the way marketing and advertisers have adapted to the changing demographical and attitudinal situation of women, after detailed research in North America, Europe, the Far East and Latin America and how international marketing can work when different cultures are involved.
Mulheres Do Marketing Ed Poder De Uma Hist Ria
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Author : Coordenação: Tatyane Luncah e Andréia Roma
language : pt-BR
Publisher: Digitaliza Conteudo
Release Date : 2023-01-06
Mulheres Do Marketing Ed Poder De Uma Hist Ria written by Coordenação: Tatyane Luncah e Andréia Roma and has been published by Digitaliza Conteudo this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-06 with Biography & Autobiography categories.
A Série Mulheres apresenta o livro: “Mulheres do Marketing” é mais um projeto inovador da Editora Leader, que traz as trajetórias de mais de 30 executivas. O objetivo foi relatar suas estratégias de trabalho, o modo de administrar suas carreiras e vidas pessoais, como desenvolvem o intraempreendedorismo, para que suas experiências possam servir de orientação para quem já trabalha na área, é estudante ou ainda não fez a escolha por sua profissão. Essas líderes contam todos os seus desafios, desde como enfrentam um mercado ainda predominantemente masculino, como elas mesmas comprovam, até seus objetivos alcançados, seu sucesso, suas realizações e de que maneira a participação feminina cresce nessa área. Em suas páginas, estão conselhos e dicas essenciais, como a de que o Marketing é uma atividade em constante mudança e, principalmente por esse motivo, exige atualização constante dos conhecimentos, seja através da leitura de obras como esta ou das várias formações disponíveis no mercado.
Why She Buys
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Author : Bridget Brennan
language : en
Publisher: Crown Currency
Release Date : 2009-07-07
Why She Buys written by Bridget Brennan and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-07 with Business & Economics categories.
If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s another skill they need: becoming female literate. This isn’t always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It’s stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn’t factor in the one piece of information that trumps them all: the sex of the buyer. It’s stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently. Bridget Brennan’s Why She Buys shows decision makers how to bridge this divide and capture the business of the world’s most powerful consumers just when they need it most. • No Matter Where You Live, Women Are a Foreign Country: You’ll discover the value in studying women with the same intensity that you would a foreign market. Women grow up within a culture of their own gender, which is often invisible to men. Brennan dissects this female culture and explains the important brain differences between men and women that may cause your female customers to notice things about your products, marketing campaigns, or sales environment that you might have overlooked. • The High Fives: There are five major trends driving the global female population that are key to determining their wants and needs. These global shifts are just beginning to be tapped by businesses, and learning about them can provide you with an invaluable blueprint for long-range planning. • The Good, the Bad, and the Ugly: Find out how the best and brightest companies have cracked the female code, and hear horror stories about those that haven’t. Through instructive case studies and interviews, Why She Buys provides practical, field-proven techniques that you can apply to your business immediately, from giants like Procter & Gamble and Toyota to upstarts like Method home-care products and lululemon athletica apparel. At a time when every company is looking for a competitive advantage, Bridget Brennan offers a new and effective lens for capturing market share.
Mulheres Do Marketing Ed Poder De Uma Mentoria
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Author : Coordenação: Tatyane Luncah, Andréia Roma e Tania Moura.
language : pt-BR
Publisher: Digitaliza Conteudo
Release Date : 2023-01-06
Mulheres Do Marketing Ed Poder De Uma Mentoria written by Coordenação: Tatyane Luncah, Andréia Roma e Tania Moura. and has been published by Digitaliza Conteudo this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-06 with Biography & Autobiography categories.
Mulheres do Marketing volume I - Edição poder de uma mentoria Para atingir o objetivo principal desta obra, que é proporcionar ao(a) leitor(a) uma aula prática sobre como ser um(a) profissional de marketing de alta performance, trazemos cases bem-sucedidos, mas também situações que não foram tão positivas, porém servem igualmente de lição sobre o que se deve evitar no dia a dia da carreira. O passo a passo de estratégias que as coautoras utilizam para obter os resultados que precisam são colocados aqui para que o(a) leitor(a) o utilize assim que colocar mãos à obra. Simples assim? Como tudo na vida, depende também de sua vontade, empenho, resiliência, atenção ao networking, aos relacionamentos... A lista de exigências é extensa e as autoras destacam tudo que for essencial para os profissionais que estão iniciando na carreira, que desejam atualizar-se ou conhecer melhor o marketing na prática.