Why She Buys
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Why She Buys
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Author : Bridget Brennan
language : en
Publisher: Crown Currency
Release Date : 2009-07-07
Why She Buys written by Bridget Brennan and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-07 with Business & Economics categories.
If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s another skill they need: becoming female literate. This isn’t always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It’s stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn’t factor in the one piece of information that trumps them all: the sex of the buyer. It’s stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently. Bridget Brennan’s Why She Buys shows decision makers how to bridge this divide and capture the business of the world’s most powerful consumers just when they need it most. • No Matter Where You Live, Women Are a Foreign Country: You’ll discover the value in studying women with the same intensity that you would a foreign market. Women grow up within a culture of their own gender, which is often invisible to men. Brennan dissects this female culture and explains the important brain differences between men and women that may cause your female customers to notice things about your products, marketing campaigns, or sales environment that you might have overlooked. • The High Fives: There are five major trends driving the global female population that are key to determining their wants and needs. These global shifts are just beginning to be tapped by businesses, and learning about them can provide you with an invaluable blueprint for long-range planning. • The Good, the Bad, and the Ugly: Find out how the best and brightest companies have cracked the female code, and hear horror stories about those that haven’t. Through instructive case studies and interviews, Why She Buys provides practical, field-proven techniques that you can apply to your business immediately, from giants like Procter & Gamble and Toyota to upstarts like Method home-care products and lululemon athletica apparel. At a time when every company is looking for a competitive advantage, Bridget Brennan offers a new and effective lens for capturing market share.
Why She Buys
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Author : Bridget Brennan
language : en
Publisher: Crown Currency
Release Date : 2011-09-13
Why She Buys written by Bridget Brennan and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-13 with Business & Economics categories.
If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s another skill they need: becoming female literate. This isn’t always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It’s stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn’t factor in the one piece of information that trumps them all: the sex of the buyer. It’s stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently. Bridget Brennan’s Why She Buys shows decision makers how to bridge this divide and capture the business of the world’s most powerful consumers just when they need it most. • No Matter Where You Live, Women Are a Foreign Country: You’ll discover the value in studying women with the same intensity that you would a foreign market. Women grow up within a culture of their own gender, which is often invisible to men. Brennan dissects this female culture and explains the important brain differences between men and women that may cause your female customers to notice things about your products, marketing campaigns, or sales environment that you might have overlooked. • The High Fives: There are five major trends driving the global female population that are key to determining their wants and needs. These global shifts are just beginning to be tapped by businesses, and learning about them can provide you with an invaluable blueprint for long-range planning. • The Good, the Bad, and the Ugly: Find out how the best and brightest companies have cracked the female code, and hear horror stories about those that haven’t. Through instructive case studies and interviews, Why She Buys provides practical, field-proven techniques that you can apply to your business immediately, from giants like Procter & Gamble and Toyota to upstarts like Method home-care products and lululemon athletica apparel. At a time when every company is looking for a competitive advantage, Bridget Brennan offers a new and effective lens for capturing market share.
Winning Her Business
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Author : Bridget Brennan
language : en
Publisher: HarperCollins Leadership
Release Date : 2019-03-05
Winning Her Business written by Bridget Brennan and has been published by HarperCollins Leadership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-05 with Business & Economics categories.
Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women. When people think about the world’s growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home, no matter where you call home: women. With women driving 70 to 80 percent of consumer spending, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No. In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of women’s economic power. Brennan introduces The Four Motivators® Framework, which shows how every company can help customers feel: connected to them, their brand, and their business, inspired to buy from them specifically, confident in their buying decisions, and appreciated for their business. Showcasing best practices from brands as diverse as Lexus, Sephora, Allstate and the Minnesota Vikings NFL team, Winning Her Business offers invaluable insights into women as consumers and shows that almost all businesses have an opportunity to create an inclusive customer experience that inspires increased sales, referrals, and repeat business.
Not Buying It
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Author : Judith Levine
language : en
Publisher: Simon and Schuster
Release Date : 2007-02-27
Not Buying It written by Judith Levine and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-02-27 with Biography & Autobiography categories.
A journalist traces a year during which she and her partner struggled to stop consumer spending practices in spite of their American conditioning, an effort that had an impact on their careers, family relationships, and personal identities.
There Are No Accidents
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Author : Jessie Singer
language : en
Publisher: Simon and Schuster
Release Date : 2023-02-28
There Are No Accidents written by Jessie Singer and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-28 with Medical categories.
A journalist recounts the surprising history of accidents and reveals how they’ve come to define all that’s wrong with America. We hear it all the time: “Sorry, it was just an accident.” And we’ve been deeply conditioned to just accept that explanation and move on. But as Jessie Singer argues convincingly: There are no such things as accidents. The vast majority of mishaps are not random but predictable and preventable. Singer uncovers just how the term “accident” itself protects those in power and leaves the most vulnerable in harm’s way, preventing investigations, pushing off debts, blaming the victims, diluting anger, and even sparking empathy for the perpetrators. As the rate of accidental death skyrockets in America, the poor and people of color end up bearing the brunt of the violence and blame, while the powerful use the excuse of the “accident” to avoid consequences for their actions. Born of the death of her best friend, and the killer who insisted it was an accident, this book is a moving investigation of the sort of tragedies that are all too common, and all too commonly ignored. In this revelatory book, Singer tracks accidental death in America from turn of the century factories and coal mines to today’s urban highways, rural hospitals, and Superfund sites. Drawing connections between traffic accidents, accidental opioid overdoses, and accidental oil spills, Singer proves that what we call accidents are hardly random. Rather, who lives and dies by an accident in America is defined by money and power. She also presents a variety of actions we can take as individuals and as a society to stem the tide of “accidents”—saving lives and holding the guilty to account.
Why We Buy
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Author : Paco Underhill
language : en
Publisher:
Release Date : 1999
Why We Buy written by Paco Underhill and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
The culmination of 15 years of meticulous research and observation, this riveting audiobook offers hilarious anecdotes and amazing hard facts about one of Americas favorite pastimes. Abridged. 7 CDs.
How To Win Friends And Influence People
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Author : Dale Carnegie
language : en
Publisher: Sristhi Publishers & Distributors
Release Date : 2020-10-12
How To Win Friends And Influence People written by Dale Carnegie and has been published by Sristhi Publishers & Distributors this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-12 with Self-Help categories.
Do you feel stuck in life, not knowing how to make it more successful? Do you wish to become more popular? Are you craving to earn more? Do you wish to expand your horizon, earn new clients and win people over with your ideas? How to Win Friends and Influence People is a well-researched and comprehensive guide that will help you through these everyday problems and make success look easier. You can learn to expand your social circle, polish your skill set, find ways to put forward your thoughts more clearly, and build mental strength to counter all hurdles that you may come across on the path to success. Having helped millions of readers from the world over achieve their goals, the clearly listed techniques and principles will be the answers to all your questions.
Why Women Buy
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Author : Dawn Jones
language : en
Publisher: Made For Success Publishing
Release Date : 2017-04
Why Women Buy written by Dawn Jones and has been published by Made For Success Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04 with Business & Economics categories.
Dawn Jones is an international speaker, certified coach, corporate trainer, and best-selling author of the Top 7 Personality Challenges. For over 5-years she’s been in the top 1% of salespeople for her clients in the corporate training industry and holds the record for highest sales day in the 25-year history of one of her top clients. Her perseverance, passion, and spontaneous humor stem from over 20 years as an entrepreneur, professional business owner, volunteer, and wife.
These Precious Days
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Author : Ann Patchett
language : en
Publisher: Bloomsbury Publishing
Release Date : 2021-11-23
These Precious Days written by Ann Patchett and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-23 with Biography & Autobiography categories.
A BARACK OBAMA TOP BOOK OF 2021 'A heartfelt and witty collection of essays on everything from marriage and knitting to the inevitability of death' Guardian 'A pitch-perfect collection ... She can turn a sentence like no one else: her writing is clear, honest, witty, and just full of unsentimental humanity' Nigella Lawson 'Profound and clever and funny and wise' Meg Mason, author of Sorrow & Bliss ______________________ An irresistible collection of essays and memoir from the internationally bestselling, Women's Prize-winning author of The Dutch House 'Any story that starts will also end.' As a writer, Ann Patchett knows what the outcome of her fiction will be. Life, however, often takes turns we do not see coming. Patchett ponders this as she explores family, friendship, marriage, failure, success, and what it all means. Ranging from the personal – her portrait of the three men she called her fathers; how a chance encounter with Tom Hanks led to one of the most important friendships of her life; how to answer when someone asks why you don't have children – to the sublime – the unexpected influence of Snoopy; the importance of knitting; the pleasure to be found in children's books – each essay transforms the particular into the universal, letting us all see our own worlds anew. Illuminating, penetrating, funny and generous, These Precious Days is joyful time spent in the company of one of our greatest living authors. 'Patchett's essays are both sharp and humane ... like a hugely enjoyable conversation with a particularly brilliant friend' Sadie Jones
If He Had Been With Me
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Author : Laura Nowlin
language : en
Publisher: Sourcebooks, Inc.
Release Date : 2013-04-02
If He Had Been With Me written by Laura Nowlin and has been published by Sourcebooks, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-02 with Juvenile Fiction categories.
If he had been with me everything would have been different... I wasn't with Finn on that August night. But I should've been. It was raining, of course. And he and Sylvie were arguing as he drove down the slick road. No one ever says what they were arguing about. Other people think it's not important. They do not know there is another story. The story that lurks between the facts. What they do not know—the cause of the argument—is crucial. So let me tell you...