Marketing Decisions And Strategies
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Marketing Decisions For New And Mature Products
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Author : Robert D. Hisrich
language : en
Publisher:
Release Date : 1984
Marketing Decisions For New And Mature Products written by Robert D. Hisrich and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.
Strategic Marketing Decisions
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Author : Isobel Doole
language : en
Publisher: Routledge
Release Date : 2006-06
Strategic Marketing Decisions written by Isobel Doole and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06 with Business & Economics categories.
Reviewed by CIM, this course book is part of the "Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook" series.
Marketing Strategy
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Author : Orville C. Walker
language : en
Publisher: Irwin/McGraw-Hill
Release Date : 2003
Marketing Strategy written by Orville C. Walker and has been published by Irwin/McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Marketing Strategy, by Walker, Boyd, new co-author Mullins, and Larreche, is a flexible, short, paper-back text which can be used on its own or packaged with a case book (Strategic Marketing Management Cases, by Cravens ) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/interfunctional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
Readings In Marketing Strategy
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Author : Victor J. Cook
language : en
Publisher: Course Technology
Release Date : 1989
Readings In Marketing Strategy written by Victor J. Cook and has been published by Course Technology this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Marketing categories.
This text was assembled to provide students with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the thinking of its authors, who believe that strategic marketing is taking a new direction in the 1990's. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the functions of a business into a unified market-led perspective. 30 of the 38 readings in this text are new to this edition.
Marketing Strategy
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Author : Steven P. Schnaars
language : en
Publisher: Simon and Schuster
Release Date : 1998
Marketing Strategy written by Steven P. Schnaars and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
The essential marketing text for business students and professionals--updated and revised to accommodate rapid changes in the business world. First issued in 1991, Steven Schnaars's text combines a centrist approach to basic theory with real-world business examples. In clear and focused language, Schnaar focuses on the three Cs--customers, competition, and changing market trends.
Marketing Strategy A Decision Focused Approach
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Author : Orville Walker
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 2005-02-24
Marketing Strategy A Decision Focused Approach written by Orville Walker and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-02-24 with Business & Economics categories.
Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
Intelligent Support Systems For Marketing Decisions
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Author : Nikolaos F. Matsatsinis
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Intelligent Support Systems For Marketing Decisions written by Nikolaos F. Matsatsinis and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. Part I discusses the basic concepts of multicriteria analysis vis-à-vis marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an Intelligent Marketing Decision Support System. The implementation discussion is illustrated with a real-world example of the methods and system in use.
Handbook Of Marketing Strategy
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Author : Venkatesh Shankar
language : en
Publisher: Edward Elgar Publishing
Release Date : 2012
Handbook Of Marketing Strategy written by Venkatesh Shankar and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.
Amazon Case Study The Best Marketing Strategies Aren T Top Down They Re Outside In
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Author : Sixbert Sangwa
language : en
Publisher:
Release Date : 2021-04-12
Amazon Case Study The Best Marketing Strategies Aren T Top Down They Re Outside In written by Sixbert Sangwa and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-12 with categories.
Academic Paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 78, University of South Wales (Business School), course: Strategic Marketing, language: English, abstract: This work uses Amazon as a case study organisation to criticize the statement: "The best marketing strategies aren't top down, they're outside in, starting with the customers' needs and wants." It makes use of different academic literatures to evaluate how the customer voice drives strategic marketing decisions in this organisation. In its history, the company's success has been grounded on its effective strategic planning which is purely customer-oriented. The analysis of the company marketing strategy has shown that Amazon enjoys the advantages of the web technology, which the company is hyper dependent on. However, due to putting customer first, the company has also opened some physical outlets in different locations where Amazon applies a 4Ps Marketing strategy besides segmentation and positioning. Although the company has developed its strengths and positioned itself as a global giant, it was advised to focus on four core elements of marketing mix, since all other companies are striving to become customer-oriented and different offline companies are coming online, which gradually increases the competition.
Strategic Marketing Planning And Control
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Author : Graeme Drummond
language : en
Publisher: Routledge
Release Date : 2007-06-01
Strategic Marketing Planning And Control written by Graeme Drummond and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-01 with Business & Economics categories.
Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined. Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material.