Marketing Decisions For New And Mature Products
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Marketing Decisions For New And Mature Products
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Author : Robert D. Hisrich
language : en
Publisher:
Release Date : 1984
Marketing Decisions For New And Mature Products written by Robert D. Hisrich and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.
Marketing Decisions For New And Mature Products
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Author : Robert D. Hisrich
language : en
Publisher: Prentice Hall
Release Date : 1991
Marketing Decisions For New And Mature Products written by Robert D. Hisrich and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Business & Economics categories.
A pragmatic how-to text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This edition features a new emphasis on developing a marketing plan for the entire life of a product.
Marketing Decisions New Mature Products
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Author : Hisrich
language : en
Publisher:
Release Date : 2005-01-01
Marketing Decisions New Mature Products written by Hisrich and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with categories.
Marketing Decisions For New And Mature Products
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Author : Hisrich
language : en
Publisher: Macmillan College
Release Date : 1995-08
Marketing Decisions For New And Mature Products written by Hisrich and has been published by Macmillan College this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-08 with categories.
Product Strategy And Management
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Author : Baker
language : en
Publisher: Pearson Education India
Release Date : 2008-09
Product Strategy And Management written by Baker and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09 with Management categories.
Marketing Management
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Author : Harper W. Boyd
language : en
Publisher:
Release Date : 2002
Marketing Management written by Harper W. Boyd and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc.
Analysis For Strategic Market Decisions
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Author : George S. Day
language : en
Publisher: St. Paul : West Publishing Company
Release Date : 1986
Analysis For Strategic Market Decisions written by George S. Day and has been published by St. Paul : West Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Business & Economics categories.
Marketing
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Author :
language : en
Publisher: Macmillan Education AU
Release Date : 1998
Marketing written by and has been published by Macmillan Education AU this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
"Marketing: Managerial Foundations" provides students with a sound understanding of marketing theory and practice, and does so in an Australian and New Zealand context. It is an introductory text that goes beyond the prescriptive approach. It seeks to meet the needs of a discipline that is now accepted as a fundamental aspect of business and one which needs and deserves an academic base of context, concept and application. No theoretical stone is left unturned as good practice is supported by essential theoretical frameworks. Students will find more discussion of the various arguments that provide views on the foundations and application of marketing. Concepts such as relationship marketing are traced and explored. The book provides a strong foundation for the study of marketing and is essential reading for the newcomer to marketing as well as being a valuable reference for the marketing professional.
Rolling Out New Products Across International Markets
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Author : G. Chryssochoidis
language : en
Publisher: Springer
Release Date : 2003-11-25
Rolling Out New Products Across International Markets written by G. Chryssochoidis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11-25 with Business & Economics categories.
Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.
Managing Customer Value
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Author : Bill Dodds
language : en
Publisher: University Press of America
Release Date : 2003
Managing Customer Value written by Bill Dodds and has been published by University Press of America this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their customer, then the chances of business success are nil.