Marketing Democracy
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Marketing Democracy
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Author : Erin A. Snider
language : en
Publisher: Cambridge University Press
Release Date : 2022-03-31
Marketing Democracy written by Erin A. Snider and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-31 with Political Science categories.
By focusing on the construction and practice of democracy aid, this book shows how democracy aid can reinforce, rather than challenge authoritarian regimes.
Marketing Democracy
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Author : Catherine Paradeise
language : en
Publisher: Routledge
Release Date : 2017-07-05
Marketing Democracy written by Catherine Paradeise and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-05 with Social Science categories.
This book examines mass marketing techniques in a political rather than economic context. The authors' thesis remains persuasive: democratic politics, precisely because it requires mass support for its legitimation, increases the need for public opinion to be channelized and focused. This is precisely the task of marketing in the political process.Increasingly, advanced societies are involved in symbolic rather than direct forms of struggle. As a result, management of ideas becomes crucial to both political survival and economic expansion. Romain Laufer and Catherine Paradeise argue that public opinion and media formation is built into the fabric of Western political culture, dating from the Sophists in ancient Greece through Machiavelli in the aristocratic baronies of pre-capitalist Europe. With the rise of the bureaucratic-administrative state in the West, the need for persuasive public opinion analysis became part of the fabric of the advanced Western democratic and capitalist nations.The volume benefits from authors trained and familiar with the traditions of both the United States and Europe. They are able to consider contrasts in marketing styles as well as continuities of contents among advanced nation-states. No simple "how-to" manual, this bracingly different volume discusses its subject with an easy command of the philosophical and cultural literatures, as well as the major classics of economics, sociology, and political science.
Marketing Democracy
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Author : Julia Paley
language : en
Publisher: Univ of California Press
Release Date : 2001-04-02
Marketing Democracy written by Julia Paley and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-04-02 with Health & Fitness categories.
"This will be an important book, and a powerful exemplar for the growing numbers of anthropologists who seek to place such things as democracy, citizenship, and neoliberalism under an ethnographic lens."—James Ferguson, author of Expectations of Modernity: Myths and Meanings of Urban Life on the Zambin Copperbelt "In joining activism and fine ethnography, Paley enables us to appreciate the profound complexity of the links between civil society and public institutions. Chakrabarty's assessment of "the undemocratic foundations of 'democracy'" becomes a fine analytic tool as it is refracted in the words of the women of Población La Bandera."—Charles Briggs, author of Learning How to Ask "Paley has produced an insightful and fascinating exploration of the shifting meanings of democracy for the Chilean state and for shantytown activists across the Pinochet dictatorship and through the contradictory democratic politics of the 1990s. The marketing of democracy is a highly relevant issue for societies and states throughout the world."—Kay Warren, author of Indigenous Movements and Their Critics: Pan-Maya Activism in Guatemala "An important challenge to Polyanna conventional wisdoms about democratic transitions and neo-liberal miracles in Chile and its neighbors."—Peter Winn, author of Weavers of Revolution "This is anthropology as the observation of and involvement in, the new, participatory politics of the previously excluded."—Sally Falk Moore, author of Law as Process
Greater Good
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Author : John A. Quelch
language : en
Publisher: Harvard Business Press
Release Date : 2007-12-28
Greater Good written by John A. Quelch and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-28 with Business & Economics categories.
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share: (1) exchange of value, such as goods, services, and promises, (2) consumption of goods and services, (3) choice in all decisions, (4) free flow of information, (5) active engagement of a majority of individuals, and (6) inclusion of as many people as possible. Without these six traits, both marketing and democracy would fail, and with them, society. Drawing on current and historical examples from economies around the world, this landmark work illuminates marketing's critical role in the development, growth, and governance of societies. It reveals how good marketing practices improve the political process and--in turn--the practice of democracy itself.
Marketing Democracy
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Author : Catherine Paradeise
language : en
Publisher:
Release Date : 1990
Marketing Democracy written by Catherine Paradeise and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Electronic books categories.
"This book examines mass marketing techniques in a political rather than economic context. The authors' thesis remains persuasive: democratic politics, precisely because it requires mass support for its legitimation, increases the need for public opinion to be channelized and focused. This is precisely the task of marketing in the political process.Increasingly, advanced societies are involved in symbolic rather than direct forms of struggle. As a result, management of ideas becomes crucial to both political survival and economic expansion. Romain Laufer and Catherine Paradeise argue that public opinion and media formation is built into the fabric of Western political culture, dating from the Sophists in ancient Greece through Machiavelli in the aristocratic baronies of pre-capitalist Europe. With the rise of the bureaucratic-administrative state in the West, the need for persuasive public opinion analysis became part of the fabric of the advanced Western democratic and capitalist nations.The volume benefits from authors trained and familiar with the traditions of both the United States and Europe. They are able to consider contrasts in marketing styles as well as continuities of contents among advanced nation-states. No simple "how-to" manual, this bracingly different volume discusses its subject with an easy command of the philosophical and cultural literatures, as well as the major classics of economics, sociology, and political science."--Provided by publisher.
The Mass Marketing Of Politics
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Author : Bruce I. Newman
language : en
Publisher: SAGE Publications
Release Date : 1999-07-02
The Mass Marketing Of Politics written by Bruce I. Newman and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-07-02 with Business & Economics categories.
Bruce I. Newman tells us briskly, firmly what our instincts also tell us: We are mass marketing images rather than providing real leadership. --Paul Simon, Former U.S. Senator, Public Policy Institute, Southern Illinois University "Gatorade and Coke do it, so do candidates for high office—they manufacture images and manipulate reality to win our favor. In this insightful and compelling study, Bruce I. Newman demonstrates what politicians and interest groups are doing to us and what we need to do to strengthen our democracy." --Dennis W. Johnson, Associate Dean, George Washington University "Bruce Newman has written an incisive account of the role that marketing plays in contemporary politics. He argues persuasively that mass marketing techniques are profoundly changing and corroding American politics. His book provides an enlightful analysis of the ways in which marketers have transformed the presidential election." --Richard M. Perloff, author of Political Communication: Politics, Press and Public in America "This book is a must read for anyone concerned about the growing trend of sound bite over substance, willful manipulation of the media over honest engagement of the American Public." --David Wilhelm, Former Chair of the Democratic National Committee "While marketing has led to better quality in most markets, we are beginning to have serious doubts about what is doing to the quality of political life. Bruce Newman raises serious questions about whether anyone of merit can get elected today without the support of expensive and sophisticated marketing machinery." --Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University Marketing, not ideology, drives America′s contemporary political system, with an emphasis on image over substance, personality over issues, and 30-second sound bites over meaningful dialogue. Through the use of carefully crafted messages meant to manipulate voter thinking, the same marketing tactics used by Fortune 500 companies is shaping public opinion. The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool and offers solutions to fix our political system before it is too late. Bruce I. Newman is the author of The Marketing of the President (Sage, 1993) and the forthcoming Handbook of Political Marketing. He has served as a communication advisor to top White House officials and has written widely on the subject of political marketing in both scholarly and popular media. The Mass Marketing of Politics is provocative and essential reading for anyone interested in American politics, marketing, political communication, and media studies.
Consumer Democracy
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Author : Margaret Scammell
language : en
Publisher: Cambridge University Press
Release Date : 2014-02-10
Consumer Democracy written by Margaret Scammell and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-10 with Political Science categories.
This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to 'proper' political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key - the type of political marketing will be affected by the conditions of competition.
Marketing Democracy
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Author : Julia Paley
language : en
Publisher: Univ of California Press
Release Date : 2001-04-02
Marketing Democracy written by Julia Paley and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-04-02 with Social Science categories.
Amid protests against the Pinochet regime, a group of población(shantytown) residents came together in 1984 to challenge poor health care in their community and to denounce military rule. How did their organization respond seven years later when Chile's transition to democracy brought an end to dictatorship but no clear solution to ongoing health problems? Marketing Democracy shows how the exercise of power and the strategies of social movements transformed with the transition from a military to an elected-civilian regime in Chile. The term "marketing democracy" refers first to how contemporary democracies are shaped by transnational market forces, and second to how politicians have promoted democracy with the twin goals of attracting foreign capital and diminishing social movements.
Global Political Marketing
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Author : Jennifer Lees-Marshment
language : en
Publisher: Routledge
Release Date : 2009-10-16
Global Political Marketing written by Jennifer Lees-Marshment and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-16 with Business & Economics categories.
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members’ input. The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century. Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.
Marketing Democracy
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Author : David Stewart Mason
language : en
Publisher: Rowman & Littlefield
Release Date : 2000
Marketing Democracy written by David Stewart Mason and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with History categories.
Using a rich set of data from public opinion surveys conducted in the European post-communist states, this book explores popular attitudes on social, economic, and political justice focusing ultimately on OwhatOs fair?O