Home eBooks Download › marketing destinations and venues for conferences conventions and business events

Marketing Destinations And Venues For Conferences Conventions And Business Events

Download Marketing Destinations And Venues For Conferences Conventions And Business Events PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Marketing Destinations And Venues For Conferences Conventions And Business Events book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page

Marketing Destinations And Venues For Conferences Conventions And Business Events

DOWNLOAD
Author : Rob Davidson
language : en
Publisher: Routledge
Release Date : 2006

Marketing Destinations And Venues For Conferences Conventions And Business Events written by Rob Davidson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

Covering key areas in marketing and promotion, this text focuses on the marketing and promotion of destinations and venues targeting the business conference and convention market.

Marketing Destinations And Venues For Conferences Conventions And Business Events

DOWNLOAD
Author : Tony Rogers
language : en
Publisher: Routledge
Release Date : 2015-11-19

Marketing Destinations And Venues For Conferences Conventions And Business Events written by Tony Rogers and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-19 with Business & Economics categories.

Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon). Accessible, global and informative, this is essential reading for all future business event and conference managers.

Marketing Destinations And Venues For Conferences Conventions And Business Events

DOWNLOAD
Author : Tony Rogers
language : en
Publisher: Routledge
Release Date : 2015-11-19

Conferences And Conventions

DOWNLOAD
Author : Tony Rogers
language : en
Publisher: Routledge
Release Date : 2013

Conferences And Conventions written by Tony Rogers and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Architecture categories.

"Conferences and Conventions : a global industry is illustrated with case studies and examples from around the world, including Great Britain, Germany, Philippines, United States and Australia. It also provides reflective questions at the end of each chapter so that readers can test their knowledge and reflect on the issues raised. The text looks at the following specific issues: the origins of the conference industry, business tourism and leisure tourism, the buyers and the suppliers, marketing and branding, the design of conference facilities, and employment and people." -- Provided by publisher.

Business Events

DOWNLOAD
Author : Rob Davidson
language : en
Publisher: Routledge
Release Date : 2018-12-07

Business Events written by Rob Davidson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-07 with Business & Economics categories.

The dynamic and fast-expanding business events sector plays a vital role in the professional lives of hundreds of millions of people worldwide by providing settings in which they can meet for the purposes of negotiation, deliberation, motivation, the dissemination of knowledge, and the celebration of their greatest career-related achievements. This book provides a sound practical and theoretical context for the study of this subject by covering, in depth, all categories of business-related events including corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies and SMERF (social, military, educational, religious and fraternal) gatherings. This new edition has been extensively revised and updated to reflect recent developments in business events, including: Five new chapters on business events destination marketing, knowledge, sustainability, ethics and technology New ‘It’s my job’ voice boxes offering practical insights from people employed in the business events industry A wide range of new case studies illustrating business events throughout the world, including emerging business events destinations such as Russia and the Middle East Written in an accessible yet analytical manner, Business Events is essential reading for all students of events, tourism and hospitality management.

International Perspectives Of Festivals And Events

DOWNLOAD
Author : Jane Ali-Knight
language : en
Publisher: Routledge
Release Date : 2009-02-04

International Perspectives Of Festivals And Events written by Jane Ali-Knight and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-04 with Business & Economics categories.

International Perspectives of Festivals and Events addresses contemporary issues concerning the potential of festivals and events to produce economic, social, cultural and community benefits. Incorporating a range of international perspectives, the book provides the reader with a global look at current trends and topics, which have until now, been underrepresented by current literature. International Perspectives of Festivals and Events includes a broad range of research, case studies and examples from well-known scholars in the field to form a unified volume that informs the reader of the current status of festivals and events around the world. In a fast-moving industry where new theory and practice is implemented rapidly, this is essential reading for any advanced student or researcher in festivals and events.

Destination Marketing

DOWNLOAD
Author : Steven Pike
language : en
Publisher: Routledge
Release Date : 2020-10-19

Destination Marketing written by Steven Pike and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-19 with Business & Economics categories.

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new third edition has been revised and updated to include: 27 new and updated case studies, including destinations such as Sri Lanka, Barbados, the UAE, and crucially relevant topics such as the Australian bushfires and the threat of COVID-19 Brand-new pedagogical features such as in-chapter class activities, key term definitions, and highlighted critical points New content on cross-sector consortia marketing for meetings and events, social media influencer marketing, the role of technology, resource consumption and climate change, creativity and innovation in developing destination branding, experiential destination marketing and the influence of culture and sustainability on destination marketing Links to free access of the author’s journal articles on destination marketing Updated additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

The Routledge Handbook Of Business Events

DOWNLOAD
Author : Charles Arcodia
language : en
Publisher: Taylor & Francis
Release Date : 2022-09-08

The Routledge Handbook Of Business Events written by Charles Arcodia and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-08 with Business & Economics categories.

A timely and up-to-date "go-to" reference work for business events, The Routledge Handbook of Business Events explores and critically evaluates the key debates and controversies inherent to this rapidly expanding subject of study and industry. The volume brings together leading specialists from a range of disciplinary backgrounds and geographical regions, to provide state-of-the-art theoretical reflection and empirical research on management aspects as well as economic, social and environmental impacts and external factors such as transportation. The book incorporates the varied expertise of some 30 expert authors to provide a definitive collection of statements in this field, accompanied by illustrative and engaging case studies embodying real-life scenarios and examples on an international scale. This book is an excellent resource for students, researchers and academics of Events, as well as those of related studies in particular Tourism, Hospitality, Sport, Leisure, Marketing, Business and Development Studies.

Working With Venues For Events

DOWNLOAD
Author : Emma Delaney
language : en
Publisher: Routledge
Release Date : 2017-11-28

Working With Venues For Events written by Emma Delaney and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-28 with Business & Economics categories.

This is a book for aspiring event managers, providing both a theoretical and a practical guide to selecting and working with venues as part of the event planning process. The book explores the different types of venues available to event managers, from unique venues such as historical buildings and theatres to sporting and academic venues, analysing the specific characteristics, benefits and drawbacks that distinguish them. It also illustrates how venues function and are managed, incorporating key aspects of venue management including staffing, marketing, legislation, production, scheduling and administration. Sustainability, ethics and technology are also integrated throughout, along with a vast range of industry examples of different venue types and events from around the world. Comprehensive and accessible, Working with Venues for Events offers students an essential understanding of how event managers can successfully negotiate, work with and plan for a successful event in a variety of venue settings. This is an invaluable resource for anyone with an interest in events management.

Routledge Handbook Of Tourism Cities

DOWNLOAD
Author : Alastair M. Morrison
language : en
Publisher: Routledge
Release Date : 2020-08-27

Routledge Handbook Of Tourism Cities written by Alastair M. Morrison and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-27 with Business & Economics categories.

The Routledge Handbook of Tourism Cities presents an up-to-date, critical and comprehensive overview of established and emerging themes in urban tourism and tourist cities. Offering socio-cultural perspectives and multidisciplinary insights from leading scholars, the book explores contemporary issues, challenges and trends. Organised into four parts, the handbook begins with an introductory section that explores contemporary issues, challenges and trends that tourism cities face today. A range of topics are explored, including sustainable urban tourism, overtourism and urbanisation, the impact of terrorism, visitor–host interactions, as well as reflections on present and future challenges for tourism cities. In Part II the marketing, branding and markets for tourism cities are considered, exploring topics such as destination marketing and branding, business travellers and exhibition hosting. This section combines academic scholarship with real-life practice and case studies from cities. Part III discusses product and technology developments for tourism cities, examining their supply and impact on different travellers, from open-air markets to creative waterfronts, from social media to smart cities. The final Part offers examples of how urban tourism is developing in different parts of the world and how worldwide tourism cities are adapting to the challenges ahead. It also explores emerging forms of specialist tourism, including geology and ecology-based tourism, socialist heritage and post-communist destination tourism. This handbook fills a notable gap by offering a critical and detailed understanding of the diverse elements of the tourist experience today. It contains useful suggestions for practitioners, as well as examples for theoretical frameworks to students in the fields of urban tourism and tourism cities. The handbook will be of interest to scholars and students working in urban tourism, heritage studies, human geography, urban studies and urban planning, sociology, psychology and business studies.

Marketing Destinations And Venues For Conferences Conventions And Business Events

Recent Posts