Marketing Due Diligence
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Marketing Due Diligence
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Author : Malcolm McDonald
language : en
Publisher: Butterworth-Heinemann
Release Date : 2007-03-14
Marketing Due Diligence written by Malcolm McDonald and has been published by Butterworth-Heinemann this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-14 with Business & Economics categories.
The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of accountability. Cranfield School of Management has been addressing this problem by working with a range of blue-chip companies. They have created a new framework which shows how marketing systematically contributes to shareholder value based on three key questions- . Does the promised market exist? . Will the strategy deliver the market share promised? . Will the market share create shareholder value? This groundbreaking new book explains the principles and practice behind rigorous due diligence in marketing for Marketing and Finance Directors, CEOs, Strategists and MBA students wanting to understand the key drivers of modern business Surely, the time has come for marketing directors to take their rightful place in the boardroom by proving that what they are doing creates shareholder value added? * Connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing shareholder value * Systematic and practical approach useful for both practitioners and students * New paperback edition
Marketing Due Diligence
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Author : Malcolm McDonald
language : en
Publisher:
Release Date : 2006
Marketing Due Diligence written by Malcolm McDonald and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Corporations categories.
The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of accountability. Cranfield School of Management has been addressing this problem by working with a range of blue-chip companies. They have created a new framework which shows how marketing systematically contributes to shareholder value based on three key questions-Does the promised market exist?Will the strategy d.
Marketing And Finance
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Author : Malcolm McDonald
language : en
Publisher: John Wiley & Sons
Release Date : 2013-08-06
Marketing And Finance written by Malcolm McDonald and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-06 with Business & Economics categories.
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.
Do Due Diligence Cutting Through The Crap In Network Marketing
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Author : Greg Hartmann
language : en
Publisher: Motivational Press, Incorporated
Release Date : 2010-01-01
Do Due Diligence Cutting Through The Crap In Network Marketing written by Greg Hartmann and has been published by Motivational Press, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-01 with Reference categories.
Network Marketing is one of the hottest and fastest growing businesses of our time. It is also one of the most misunderstood. This book allows you to make a sound, fact-based evaluation of the Network Marketing profession and the companies you may be considering getting involved with. IThe author hopes to help you avoid the heartache and financial frustration of jumping in and learning the hard way.
Market Due Diligence For M A
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Author : Thomas E. Austin
language : en
Publisher:
Release Date : 2001
Market Due Diligence For M A written by Thomas E. Austin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Due Diligence During Company Mergers Acquisitions
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Author : Boris Beckmann
language : en
Publisher: GRIN Verlag
Release Date : 2006-11-02
Due Diligence During Company Mergers Acquisitions written by Boris Beckmann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-11-02 with Business & Economics categories.
Seminar paper from the year 2006 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, BVL Campus gGmbH, 26 entries in the bibliography, language: English, abstract: This term paper focuses on the idea and structure of the due diligence process and its applicability during company merger & acquisition (M&A) activities. Unfortunately 40% - 85% of company M&A still do not live up to the acquirers’ expectations or even fail completely due to information asymmetries. The analytical approach of the due diligence process represents a way to overcome gaps in company analysis and evaluations. Initial point of this paper is a description of the basics in the process of company M&A and the main reasons for their failure. The due diligence is an approach to apply best practices out of the financial market routine in order to overcome these critical problems. In this light the different operational steps of the due diligence process as well as its most commonly functional applications and their specific attributes are examined. It is shown that information is the paramount groundwork for a representative company assessment. Due to reoccurring analysis failures during contemporary M&A activities the due diligence concept is a useful approach to avoid imprecise handling of information.
Mergers Acquisitions Pay Off Optimization
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Author : Christophe Robinet
language : en
Publisher: BoD - Books on Demand
Release Date : 2014-08-27
Mergers Acquisitions Pay Off Optimization written by Christophe Robinet and has been published by BoD - Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-27 with Art categories.
A short pragmatic book about commercial due diligence, i.e. marketing in deal preparation. --- "A MUST READ FOR ALL EXPERTS INVOLVED IN PRIVATE EQUITY AND M&As"(*) --- The book unveils a unique tool: MOSAICS to easily structure market data and articulate analytical tools. It provides a relevant synthesis of marketing fundamentals. The latter and the MOSAICS tool make this work of interest for M&A experts and beyond, for any Marketer. The book features a meaningful analysis of the practice while showing how commercial due diligence can enhance M&A pay-off. --- "A WAKE-UP CALL FOR THE BUSINESS WORLD"(*) --- One may challenge the interest for real life of an academic research. Well, the answer comes from the business world itself: the original manuscript was awarded the yearly Prize by ARFA (the French Association of M&A professionals) and received support from seasoned practitioners (*). --- (*) Refer to the quotes on the fourth cover and the foreword. --- TARGETED AUDIENCE: Financial executives, corporate strategy executives, management consulting and education (business schools'professors & students) --- KEY WORDS: M&A, mergers and acquisitions, pay-off, ROI, investment, value creation, deal value, deal preparation, dataroom, data room, commercial due diligence, commercial analysis, strategy, analytical tools, matrix, Ansoff matrix, BCG matrix, GE matrix, KSF, key success factor, Ohmae 3C, Porter five forces, 8Ps Krippendorf, SWOT, strategic marketing, market analysis, market intelligence, knowledge management, risk analysis, methodology, mosaics model, management consulting, strategy consulting, private equity, PE, investor, venture capitalist, corporate venture, corporate fund, investment bank. --- SOME AUTHORS IN BIBLIOGRAPHY: R.Bruner, A.Chernev, P.Howson, R.S.Kaplan, K.L.Keller, P.Kotler, M.McDonald, P.Millier, A.Reed Lajoux. --- EBOOK OR PAPERBACK: The e-book features all figures and graphs in color whereas they appear in grey levels in the paper version.
Do Due Diligence
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Author : Greg Hartmann
language : en
Publisher:
Release Date : 2010
Do Due Diligence written by Greg Hartmann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business enterprises categories.
Winning At Mergers And Acquisitions
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Author : Mark N. Clemente
language : en
Publisher: Wiley
Release Date : 1998-03-23
Winning At Mergers And Acquisitions written by Mark N. Clemente and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-03-23 with Business & Economics categories.
A comprehensive new framework for winning at Mfrom up-front planning to postmerger integration The challenges of mergers and acquisitions can be daunting-but the opportunities and benefits they offer forward-thinking companies can be tremendous. Winning at Mergers and Acquisitions offers a critical new approach to strategic M&A based on the authors' pioneering concept of marketing due diligenceSM. Covering every stage of market-driven M&A planning and integration, this book shows how to look beyond the quick hit to focus on long-term growth rather than short-term cost-cutting. Featuring dozens of real-life case studies-including both failures and extraordinary successes-plus inside comments from leading M&A specialists, this book contains crucial guidance on: * Predeal planning-how to identify your strategic needs and pinpoint the merger candidate(s) that will help you meet them * Sizing up targets for acquisition-how to examine the essential marketing, sales, and product issues that will determine a good company "fit,".strategically and culturally * Revenue enhancement planning-how to identify ways to drive top-line growth and develop action plans to generate near- and long-term revenues * Filling the pipeline-how to prioritize and actualize the critical steps necessary to drive shareholder value * Developing communication programs-how to design and execute communication strategies to garner support for the merger by employees, customers, and other stakeholders * Building a comprehensive postmerger integration plan-how to align diverse corporate cultures, develop training and reward programs, and move beyond the turf wars and lack of productivity that hamper the success of mergers and acquisitions. Last year more than 7,000 mergers and acquisitions were completed, with a collective price tag estimated at more than $800 billion. And although they are known as highly effective means of achieving corporate growth and strategic advantage, these transactions are fraught with pitfalls: Statistics indicate that a third of these deals will fail and another third will not bear out the expectations of the merger partners. What can businesses looking to undertake strategic mergers and acquisitions do to ensure that they do not fall victim to confusion, multimillion-dollar losses, declining market share and profits, or any number of other negative results of failed transactions? The answers are in Winning at Mergers and Acquisitions, a pioneering step-by-step guide to growth-driven planning and swift, effective post-merger integration. Challenging the conventional emphasis on cost-reduction synergies, this book presents the authors' groundbreaking blueprint for mergers that yield strategic synergies and high returns in meeting long-term growth, increased market share, and revenue generation objectives. Mark Clemente and David Greenspan explore in detail the marketing, sales, and organizational issues that are vital aspects of successful M&A ventures. They take executives through the entire strategic M&A process-from setting objectives, to evaluating target companies, to aligning corporate cultures in an effort to ensure problem-free integration. They show how to maintain a sharp focus on the markets that will be reached by the merger-and they offer invaluable advice on charting a steady course through the often tumultuous period of integration, when organizational chaos can cause the merged company to lose momentum, market share, and the backing of customers, prospects, and shareholders. Winning at Mergers and Acquisitions is essential reading for CEOs, managers, deal makers, and others looking to capitalize on one of the most important methods of effecting corporate growth in business today-while staying focused on the people, product, and process issues that power that growth.
Marketing And Finance
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Author : Malcolm McDonald
language : en
Publisher: John Wiley & Sons
Release Date : 2013-08-13
Marketing And Finance written by Malcolm McDonald and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-13 with Business & Economics categories.
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.