Marketing Dynamism Sustainability Things Change Things Stay The Same
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Marketing Dynamism Sustainability Things Change Things Stay The Same
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Author : Leroy Robinson, Jr.
language : en
Publisher: Springer
Release Date : 2014-11-05
Marketing Dynamism Sustainability Things Change Things Stay The Same written by Leroy Robinson, Jr. and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-05 with Business & Economics categories.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2012 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, entitled Marketing Dynamism & Sustainability: Things Change, Things Stay the Same.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Tourism Innovation
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Author : Vanessa Ratten
language : en
Publisher: Routledge
Release Date : 2019-06-26
Tourism Innovation written by Vanessa Ratten and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-26 with Business & Economics categories.
Tourism can take many different forms and types but increasingly it is viewed as one of the most innovative industries. This book showcases the innovations in tourism through a creativity, sustainability and technology perspective. Tourism Innovation: Technology, Sustainability and Creativity addresses the growing use and importance of tourism innovation in society. Readers of this book will gain a global perspective on how the tourism industry is changing and taking advantage of emerging technologies, which will help them to foresee potential changes in the industry and plan for the future. Tourism innovation is defi ned as innovating in a cost-effi cient manner by taking into account the available resources. Most of the focus on tourism innovation has been on developing countries but it is also used by companies in other locations. This book explores the way in which tourism innovation differs from other types of innovation and offers a creative solution to issues about sustainability and the circular economy. In this vein, it includes chapters addressing issues related to the following but not limited subjects: co-creation in innovation, social issues in innovation, leadership and innovation, forms of innovation, government innovation and innovation research. This book is suitable for tourism industry professionals, researchers and policy experts who are interested in how innovation is embedded in the tourism industry.
Formative Research In Social Marketing
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Author : Krzysztof Kubacki
language : en
Publisher: Springer
Release Date : 2016-10-07
Formative Research In Social Marketing written by Krzysztof Kubacki and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-07 with Business & Economics categories.
This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.
Sales Force Management
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Author : Joseph F. Hair, Jr.
language : en
Publisher: John Wiley & Sons
Release Date : 2020-09-16
Sales Force Management written by Joseph F. Hair, Jr. and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-16 with Business & Economics categories.
The second edition of Sales Force Management prepares students for professional success in the field. Focused on the areas of customer loyalty, customer relationship management, and sales technology, this practical resource integrates selling and sales management while highlighting the importance of teamwork in any sales and marketing organization. The text presents core concepts using a comprehensive pedagogical framework—featuring real-world case studies, illustrative examples, and innovative exercises designed to facilitate a deeper understanding of sales management challenges and to develop stronger sales management skills. Supported with a variety of essential ancillary resources for instructors and students, Sales Force Management, 2nd Edition includes digital multimedia PowerPoints for each chapter equipped with voice-over recordings ideal for both distance and in-person learning. Additional assets include the instructor's manual, computerized and printable test banks, and a student companion site filled with glossaries, flash cards, crossword puzzles for reviewing key terms, and more. Integrating theoretical, analytical, and pragmatic approaches to sales management, the text offers balanced coverage of a diverse range of sales concepts, issues, and activities. This fully-updated edition addresses the responsibilities central to managing sales people across multiple channels and through a variety of methods. Organized into four parts, the text provides an overview of personal selling and sales management, discusses planning, organizing, and developing the sales force, examines managing and directing sales force activities, and explains effective methods for controlling and evaluating sales force performance.
Digital Economy For Customer Benefit And Business Fairness
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Author : Grisna Anggadwita
language : en
Publisher: Routledge
Release Date : 2020-04-08
Digital Economy For Customer Benefit And Business Fairness written by Grisna Anggadwita and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-08 with Business & Economics categories.
The international conference "Sustainable Collaboration in Business, Technology, Information and Innovation (SCBTII) 2019" has brought together academics, professionals, entrepreneurs, researchers, learners, and other related groups from around the world who have a special interest in theories and practices in the development of the field of digital economy for global competitiveness. Considering that, at present, technology and industry 4.0 are still a leading trend and offer great opportunities for global businesses, the rise of industry 4.0 makes competition in the business world more attractive, yet fierce. Opportunities and challenges for business development in industry 4.0 are becoming firm and it also provides businesses the possibility to compete globally. Companies that desire to enter this global competition should pay attention to customer benefits and business fairness in order to achieve sustainability in this digital economy. This proceedings volume contains selected papers from this conference and presents opportunities to communicate and exchange new ideas and experiences. Moreover, the conference provided opportunities, both for the presenters and the participants, to establish research relations, and find global partners for future collaboration.
Customer Value Centered Management
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Author : Andreas Krämer
language : en
Publisher: Springer Nature
Release Date : 2025-08-17
Customer Value Centered Management written by Andreas Krämer and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-08-17 with Business & Economics categories.
This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated "value-to-value segmentation" approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.
Emerging Trends In Banking And Finance
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Author : Nesrin Ozatac
language : en
Publisher: Springer
Release Date : 2018-10-26
Emerging Trends In Banking And Finance written by Nesrin Ozatac and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-26 with Business & Economics categories.
This volume presents current developments in the fields of banking and finance from an international perspective. Featuring contributions from the 3rd International Conference on Banking and Finance Perspectives (ICBFP), this volume serves as a valuable forum for discussing current issues and trends in the banking and financial sectors, especially in light of the global economic challenges triggered by financial institutions. Using the latest theoretical models, new perspectives are brought to topics such as e-finance and e-banking, Islamic banking, capital flight, bank efficiency, risk assessment, bankruptcy, investment diversification, and insider trading. Offering an opportunity to explore the challenges of a rapidly changing industry, this volume will be of interest to academics, policy makers, and scholars in the fields of banking, insurance, and finance.
Skilled Interpersonal Communication
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Author : Owen Hargie
language : en
Publisher: Routledge
Release Date : 2021-11-29
Skilled Interpersonal Communication written by Owen Hargie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-29 with Psychology categories.
Established as the foremost textbook on communication, the seventh edition of Owen Hargie’s Skilled Interpersonal Communication is thoroughly revised and updated with the latest research findings, theoretical developments and applications. The contribution of skilled interpersonal communication to success in both personal and professional contexts is now widely recognised and extensively researched. People have a deep-seated and universal need to interact with others, and the greater their communicative ability the more satisfying and rewarding will be their lives. The main focus of this book is on the identification, analysis and evaluation of the core skills needed in these interactions. The first two chapters provide details of the nature of interpersonal communication and socially skilled performance, respectively, with a review of the main theoretical perspectives pertaining to each. The book then offers detailed accounts of the fourteen main skill areas: nonverbal communication, reinforcement, questioning, reflecting, listening, explaining, self-disclosure, set induction, closure, assertiveness, influencing, negotiating and interacting in and leading group discussions. The book concludes with a discussion on the ethical issues in interpersonal communication. This new edition also features an extended section on groupthink and analyses the impact of the coronavirus pandemic on aspects such as greeting patterns and the effectiveness of Project Fear by the UK government to secure citizen compliance. Written by one of the foremost international experts in the field, this is essential reading for students of interpersonal communication in general and to qualified personnel and trainees in many fields.
An Introduction To Cyberpsychology
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Author : Gráinne Kirwan
language : en
Publisher: Taylor & Francis
Release Date : 2024-02-06
An Introduction To Cyberpsychology written by Gráinne Kirwan and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-06 with Psychology categories.
An Introduction to Cyberpsychology provides a comprehensive introduction to this rapidly growing discipline. Fully updated in its second edition, the book encourages students to critically evaluate the psychology of online interactions and to develop appropriate research methodologies to complete their own work in this field. The book examines cyberpsychology and online research methodologies, social psychology in an online context, practical applications of cyberpsychology, and the psychological aspects of other technologies. This new edition has been carefully updated to include additional coverage of: Expanded content relating to major developments in the field and new content on gaming and screentime A new chapter examining the relationship between older adults and technology Cyberpsychology in focus feature boxes in each chapter that examine topics in depth Interviews with professionals working in fields relating to cyberpsychology Each chapter includes key terms and a glossary, content summaries, discussion questions, and recommended reading to guide further study. Supported by extensive online resources for students and instructors, this authoritative book is an essential core text for undergraduate modules in cyberpsychology, and an ideal primer for students of postgraduate programs in cyberpsychology. To view the additional student and instructor resources for this book, please visit https://routledgelearning.com/bpscoretextbooks