Marketing English Books 1476 1550
DOWNLOAD eBooks
Download Marketing English Books 1476 1550 PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Marketing English Books 1476 1550 book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Marketing English Books 1476 1550
DOWNLOAD eBooks
Author : Alexandra da Costa
language : en
Publisher: Oxford University Press
Release Date : 2020-11-04
Marketing English Books 1476 1550 written by Alexandra da Costa and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-04 with Literary Criticism categories.
The monograph series Oxford Studies in Medieval Literature and Culture showcases the plurilingual and multicultural quality of medieval literature and actively seeks to promote research that not only focuses on the array of subjects medievalists now pursue - in literature, theology, and philosophy, in social, political, jurisprudential, and intellectual history, the history of art, and the history of science - but also that combines these subjects productively. It offers innovative studies on topics that may include, but are not limited to, manuscript and book history; languages and literatures of the global Middle Ages; race and the post-colonial; the digital humanities, media and performance; music; medicine; the history of affect and the emotions; the literature and practices of devotion; the theory and history of gender and sexuality, ecocriticism and the environment; theories of aesthetics; medievalism. Marketing English Books is about how the earliest printers moulded demand and created new markets. Until the advent of print, the sale of books had been primarily a bespoke trade, but printers faced a new sales challenge: how to sell hundreds of identical books to individuals, who had many other demands on their purses. This book contends that this forced printers to think carefully about marketing and potential demand, for even if they sold through a middleman—as most did—that wholesaler, bookseller, or chapman needed to be convinced the books would attract customers. Marketing English Books sets out, therefore, to show how markets for a wide range of texts were cultivated by English printers between 1476 and 1550 within a wider, European context: devotional tracts; forbidden evangelical books; romances, gests, and bawdy tales; news; pilgrimage guides, souvenirs and advertisements; and household advice. Through close analysis of paratexts—including title-pages, prefaces, tables of contents, envoys, colophons, and images—the book reveals the cultural impact of printers in this often overlooked period. It argues that while print and manuscript continued alongside each other, developments in the marketing of printed texts began to change what readers read and the place of reading in their lives on a larger scale and at a faster pace than had occurred before, shaping their expectations, tastes, and even their practices and beliefs.
Marketing English Books 1476 1550
DOWNLOAD eBooks
Author : Alexandra da Costa
language : en
Publisher: Oxford University Press, USA
Release Date : 2020-11-04
Marketing English Books 1476 1550 written by Alexandra da Costa and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-04 with Literary Criticism categories.
Explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in sixteenth-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.
Vernacular Books And Their Readers In The Early Age Of Print C 1450 1600
DOWNLOAD eBooks
Author : Anna Dlabačová
language : en
Publisher: BRILL
Release Date : 2023-09-14
Vernacular Books And Their Readers In The Early Age Of Print C 1450 1600 written by Anna Dlabačová and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-14 with Literary Criticism categories.
'The Open Access publishing costs of this volume were covered by the Dutch Research Council (NWO), Veni-project “Leaving a Lasting Impression. The Impact of Incunabula on Late Medieval Spirituality, Religious Practice and Visual Culture in the Low Countries” (grant number 275-30-036).' This volume explores various approaches to study vernacular books and reading practices across Europe in the 15th-16th centuries. Through a shared focus on the material book as an interface between producers and users, the contributors investigate how book producers conceived of their target audiences and how these vernacular books were designed and used. Three sections highlight connections between vernacularity and materiality from distinct perspectives: real and imagined readers, mobility of texts and images, and intermediality. The volume brings contributions on different regions, languages, and book types into dialogue. Contributors include Heather Bamford, Tillmann Taape, Stefan Matter, Suzan Folkerts, Karolina Mroziewicz, Martha W. Driver, Alexa Sand, Elisabeth de Bruijn, Katell Lavéant, Margriet Hoogvliet, and Walter S. Melion.
The Oxford Textbook Of Marketing
DOWNLOAD eBooks
Author : Keith John Blois
language : en
Publisher: Oxford University Press, USA
Release Date : 2000
The Oxford Textbook Of Marketing written by Keith John Blois and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
The Oxford Textbook of Marketing provides an authoritative and comprehensive overview of the theory and practice of marketing, designed for all students of the subjects throughout the world. Unlike most other textbooks in the subject, in which two or three authors seek to cover the whole subject, this book brings together the expertise of 26 leading academics from 17 different countries, each of whom is a specialist in the chosen subject area. Under the careful editorship of KeithBlois, the text has been made an integrated whole. Each chapter is written to a common template and reading style. The text contains a wealth of learning aids, including * substantial international case material to reinforce learning * a detailed longer case study to conclude each major section of the book * over 100 figures and tables containing extra empirical detail * a system of chapter links provide in-text pointers to related discussions in other parts of the text* a thorough glossary As a discipline, marketing has been waiting for this definitive account. The Oxford Textbook of Marketing combines subject expertise, substantial learning aids and modern presentation, giving a detailed overview of the discipline at the turn of the century.
Marketing
DOWNLOAD eBooks
Author :
language : en
Publisher:
Release Date : 1979
Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Marketing categories.
Marketing
DOWNLOAD eBooks
Author : Paul Baines
language : en
Publisher: Oxford University Press
Release Date : 2017
Marketing written by Paul Baines and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Electronic books categories.
Do you want to know how a quintessentially British brand expands into the Chinese market, how organizations incorporate social media into their communication campaigns, or how a department store can channel its business online? What can you learn from these practices and how could it influence your career, whether in marketing or not? Marketing, 4th edition, will provide the skills vital to successfully engaging with marketing across all areas of society, from dealing with skeptical consumers, moving a business online, and deciding which pricing strategy to adopt, through to the ethical implications of marketing to children, and being aware of how to use social networking sites to a business advantage. In this edition, a broader range of integrated examples and market insights within each chapter demonstrate the relevance of theory to the practice, featuring companies such as Porsche, Facebook, and L'Oreal. The diversity of marketing on a global scale is showcased by examples that include advertising in the Middle East, Soberana marketing in Panama, and LEGO's expansion into emerging markets. Theory into practice boxes relate these examples back the theoretical frameworks, models, and concepts outlined in the chapter, giving a fully integrated overview of not just what marketing theory looks like in practice, but how it can be used to promote a company's success. Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. For the fourth edition, the authors speak to a range of companies, from Withers Worldwide to Aston Martin, the City of London Police to Spotify, asking marketing professionals to talk you through how they dealt with a marketing problem facing their company. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further. Employing their widely-praised writing style, the authors continue to encourage you to look beyond the classical marketing perspectives by contrasting these with the more modern services and societal schools of thought, while new author, Sara Rosengren, provides a fresh European perspective to the subject. The fourth edition of the best-selling Marketing, will pique your curiosity with a fascinating, contemporary, and motivational insight into this dynamic subject. The book is accompanied by an Online Resource Centre that features: For everyone: Practitioner Insight videos Library of video links Worksheets For students: Author Audio Podcasts Multiple choice questions Flashcard glossaries Employability guidance and marketing careers insights Internet activities Research insights Web links For lecturers: VLE content PowerPoint Slides Test bank Essay Questions Tutorial Activities Marketing Resource Bank Pointers on Answering Discussion questions Figures and Tables from the book Transcripts to accompany the practitioner insight videos.
Marketing
DOWNLOAD eBooks
Author : Philip Kotler
language : en
Publisher: Pearson Higher Education AU
Release Date : 2015-05-20
Marketing written by Philip Kotler and has been published by Pearson Higher Education AU this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-20 with Business & Economics categories.
The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.
Marketing 4 0
DOWNLOAD eBooks
Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2016-12-05
Marketing 4 0 written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-05 with Business & Economics categories.
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
Basic Marketing A Managerial Approach
DOWNLOAD eBooks
Author : Edmund Jerome McCarthy
language : en
Publisher:
Release Date : 1960
Basic Marketing A Managerial Approach written by Edmund Jerome McCarthy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1960 with Marketing categories.
Marketing An Introduction Global Edition
DOWNLOAD eBooks
Author : Gary Armstrong
language : en
Publisher: Pearson UK
Release Date : 2019-07-04
Marketing An Introduction Global Edition written by Gary Armstrong and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-04 with Business & Economics categories.
An introduction to marketing using a practical and engaging approach