Marketing Externalities And Market Development
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Marketing Externalities And Market Development
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Author : M. Shahe Emran
language : en
Publisher:
Release Date : 2002
Marketing Externalities And Market Development written by M. Shahe Emran and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Economies of scale categories.
Marketing Externalities And Market Development
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Author : Forhad Shilpi
language : en
Publisher:
Release Date : 2016
Marketing Externalities And Market Development written by Forhad Shilpi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Emran and Shilpi use survey data from Bangladesh to present empirical evidence on externalities at household level sales decisions resulting from increasing returns to marketing. The increasing returns that arise from thick market effects and fixed costs imply that a trader is able to offer higher prices to producers if the marketed surplus is higher in villages. The semi-parametric estimates identify highly nonlinear own and cross commodity externality effects in the sale of farm households. The vegetable markets in villages with low marketable surplus seem to be trapped in segmented local market equilibrium. The analysis points to the coordination failure in farm sale decisions as a plausible explanation for the lack of development of rural markets even after market liberalization policies are implemented.This paper - a product of Rural Development, Development Research Group - is part of a larger effort in the group to understand the process of development of rural markets.
Marketing Externalities And Market Development
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Author : M. Shahe Emran
language : en
Publisher:
Release Date : 2013
Marketing Externalities And Market Development written by M. Shahe Emran and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
The authors use survey data from Bangladesh to present empirical evidence on externalities at household level sales decisions resulting from increasing returns to marketing. The increasing returns that arise from thick market effects and fixed costs imply that a trader is able to offer higher prices to producers if the marketed surplus is higher in villages. The semi-parametric estimates identify highly nonlinear own and cross commodity externality effects in the sale of farm households. The vegetable markets in villages with low marketable surplus seem to be trapped in segmented local market equilibrium. The analysis points to the coordination failure in farm sale decisions as a plausible explanation for the lack of development of rural markets even after market liberalization policies are implemented.
Marketing Externalities And Market Development
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Author : M. Shahe Emran
language : en
Publisher:
Release Date : 2002
Marketing Externalities And Market Development written by M. Shahe Emran and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Economies of scale categories.
Marketing Strategies For Products With Cross Market Network Externalities
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Author : Steven Strauss
language : en
Publisher:
Release Date : 2015
Marketing Strategies For Products With Cross Market Network Externalities written by Steven Strauss and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
This paper discusses marketing strategies for a manufacturer of a composite product (i.e., a product sold in two parts to two separate types of consumers, which has greater value when used jointly by both consumers). It is assumed that expected sales of one product increase a different type of consumer's willingness to pay for the other product. This is described as a 'cross-market network externality'. Using a parsimonious model, I characterize solutions for a monopolist and for variations on Bertrand-Nash competition with differentiated products. The results demonstrate that in the presence of the cross-market network externality, it is optimal for the price of one product to increase relative to the price of the other product (by comparison with expected prices in the absence of the externality effect). In competition between firms, it is individually rational for each firm to attempt to maximize its own cross-market network externality. However (and counter-intuitively), as all firms strive to increase the cross-market externality related to their products, a worse industry-wide solution results. In other words, the existence of firm-specific cross-market network externalities in Bertrand-Nash competition creates a form of 'Prisoner's Dilemma'. In some multi-firm competitive markets, compatibility between products is a design choice (for example, compatibility between word processors such as Microsoft Word and WordPerfect). Normally, increasing compatibility between products increases the substitutability of the products, often resulting in more competition and lower profits (absent other effects). In a market with cross-market externalities, however, increased compatibility leads to increased profits. The model utilized in this paper has applications to industries as diverse as television, Internet web portals and certain types of Internet browser software. It is expected that the predictions of the model will be tested on a data set from the software industry.
Strategies For High Tech Firms
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Author : P.M. Rao
language : en
Publisher: Routledge
Release Date : 2015-01-28
Strategies For High Tech Firms written by P.M. Rao and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-28 with Business & Economics categories.
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
Why Marketing To Women Doesn T Work
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Author : J. Darroch
language : en
Publisher: Palgrave Macmillan
Release Date : 2014-01-01
Why Marketing To Women Doesn T Work written by J. Darroch and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-01 with Business & Economics categories.
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
Global Business Strategy
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Author : Kazuyuki Motohashi
language : en
Publisher: Springer
Release Date : 2015-03-25
Global Business Strategy written by Kazuyuki Motohashi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-25 with Business & Economics categories.
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.
Business Planning And Market Strategy
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Author : E.K. Valentin
language : en
Publisher: SAGE Publications
Release Date : 2014-03-20
Business Planning And Market Strategy written by E.K. Valentin and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-20 with Business & Economics categories.
Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today’s highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote "thinking inside the box," author E.K. Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature, he explains not only what entrepreneurs and executives should look at when pondering plans and strategies, but also what they should look for. The book’s unique applied perspective, sets Business Planning & Market Strategy apart from conventional "how to" planning guides.
Radical Product Innovation In Network Economies
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Author : Philipp Leutiger
language : en
Publisher: Diplom.de
Release Date : 2002-07
Radical Product Innovation In Network Economies written by Philipp Leutiger and has been published by Diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-07 with categories.
Diploma Thesis from the year 2001 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Leipzig Graduate School of Management (Betriebswirtschaft), language: English, abstract: Inhaltsangabe: Abstract: The focus of this thesis is set on radical product introductions in network markets. It appears that these have to overcome significant impediments to reach critical mass in the form of network externalities. A literature overview of economic analysis in this field, including network types, value of networks, path dependencies and lock-ins, as well as a detailed critique of these frameworks, is provided. We then discuss several possible avenues to overcome these challenges, some of which relate to the optimal boundaries of the firm, as well as some which attempt to tackle market externalities. From these, a market based framework will be developed as a guideline for radical product introductions into network economies. We analyse business cases in light of this framework in a selection of historic examples. In addition, as we find that contradictory arguments abound in chapter three, a second approach is proposed tentatively as basis for further research. Besides it's theoretic approach this thesis also provides real world examples from different geographic areas, such as the U.S., Europe and Japan. A special emphasis will be put on the market of payment solutions now emerging in Europe, and, in particular, on the German start-up Paybox.net AG. Inhaltsverzeichnis: Table of Contents: ContentsI AcknowledgementsIII List of FiguresIV List of TablesV List of AbbreviationsVI List of SymbolsIX AbstractX 1.Introduction1 1.1The Business Challenge1 1.2Scope and Outline of this Thesis2 1.3Establishing an M-Payment System: The Story of Paybox.net AG4 2.The Environment: Impediments for Product Introductions6 2.1Chapter Overview6 2.2Radical Innovations and Network Economies6 Introducing a Radical Innovation6 An Int