Strategies For High Tech Firms
DOWNLOAD
Download Strategies For High Tech Firms PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Strategies For High Tech Firms book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Strategies For High Tech Firms
DOWNLOAD
Author : P.M. Rao
language : en
Publisher: Routledge
Release Date : 2015-01-28
Strategies For High Tech Firms written by P.M. Rao and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-28 with Business & Economics categories.
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
Successful Marketing Strategy For High Tech Firms
DOWNLOAD
Author : Eric Viardot
language : en
Publisher: Artech House
Release Date : 2004
Successful Marketing Strategy For High Tech Firms written by Eric Viardot and has been published by Artech House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.
Product Strategy For High Technology Companies
DOWNLOAD
Author : Michael E. McGrath
language : en
Publisher: McGraw Hill Professional
Release Date : 2000-11-02
Product Strategy For High Technology Companies written by Michael E. McGrath and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-11-02 with Business & Economics categories.
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Product Strategy For High Technology Companies
DOWNLOAD
Author : Michael E. McGrath
language : en
Publisher: Irwin Professional Publishing
Release Date : 1995
Product Strategy For High Technology Companies written by Michael E. McGrath and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with High technology industries categories.
Product strategy is the most important determinant of success for high-technology companies. It defines the products on which a company bases its business and shapes the way those products will win or lose against the competition. Yet even in high-technology companies, very few executives understand how to conceive and shape successful product strategy. Product Strategy for High-Technology Companies shows how to formulate product strategies that lead to successful products. This comprehensive guide covers everything high-tech companies should consider in developing their strategies, including timing, technological change, globalization, product differentiation, cost and price, and contingency planning, as well as marketing and financial considerations. Product Strategy for High-Technology Companies offers more than strategic guidance. Through more than 250 examples, you'll discover how product strategy has been used at such companies as Microsoft, IBM, Compaq Computer, Hewlett-Packard, and many others. Through their trials, errors, and successes, and through the book's expert insights, you'll have a complete framework for building your own innovative, competitive product strategy.
Strategic Planning Decisions In The High Tech Industry
DOWNLOAD
Author : Dilek Cetindamar
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-02-05
Strategic Planning Decisions In The High Tech Industry written by Dilek Cetindamar and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-05 with Technology & Engineering categories.
The scale and complexity of research and practices of open innovation mandate a correspondingly sophisticated form of decision making. Strategic Planning Decisions brings together a number of tools that ease the decision process in technology companies, providing both conceptual frameworks and practical applications. Innovative approaches are presented such as an ontology-based model where all the relevant aspects of a potential technology are interrelated to provide a comprehensive and logically connected data pool for decision makers. Divided into two sections, Strategic Planning Decisions describe both strategic approaches using the decision tools, and tactical approaches. Some of these tools are expanded while some others are embedded in a model that will lay the ground for practical application. These include: bibliometric analysis, ontology, roadmapping, lead user, six sigma, and multi-actor & multi-objective decision making methods Recent research and relevant theory are balanced with up–to–date practical applications and hands–on techniques making Strategic Planning Decisions ideal for engineers who wish to keep up–to–date with current ideas in the field of TM. It also provides workable methods for practising managers from all levels who wish to apply a more rigorous approach in their work and consultants concerned with technology assessment and its management.
Defining Your Market
DOWNLOAD
Author : William Winston
language : en
Publisher: Routledge
Release Date : 2016-01-28
Defining Your Market written by William Winston and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-28 with Business & Economics categories.
Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical, this book offers a research-based methodology for defining markets that will help your company determine relevant markets and make it the most competitive business in the industry. Although market definition is the foundation for formulating business strategies and is critical to corporate performance, marketers and top management often rely on intuition or incomplete analyses when targeting markets. This text discusses the marketing methods used by leading companies and executive and provides you with the knowledge to create strategies that will work for your company. Defining Your Market examines the topics that will help your company become more successful now and into the next century, including: customer and competitive-driven market definitions the five core dimensions of market definition-- customer needs, customer groups, technology, products, and competition managerial implications related to strategic planning, formulating the marketing mix, integrating marketing and technology, and global strategy strategies for businesses for redefining markets and successfully competing in the 21st century the impact company size has on marketing strategies how to avoid the dangers of creating a market definition that is too narrow and limiting or one that is too broad and overlooks profitable niches in the market Each chapter of Defining Your Market features exercises that will help you understand new concepts and allows you to put these methods to immediate and profitable use. You will be able to learn about the tools and techniques that work for Andersen Consulting, Dell, General Electric, Intel, Merck, and Microsoft, and dozens of leading business marketers.Defining Your Market provides you with strategies that will help you define and redefine the most relevant and profitable markets for a successful and competitive business.
New Product Strategy In Small High Technology Firms
DOWNLOAD
Author : Marc H Meyer
language : en
Publisher: Legare Street Press
Release Date : 2023-07-18
New Product Strategy In Small High Technology Firms written by Marc H Meyer and has been published by Legare Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with categories.
This book provides a framework for developing successful product strategies in small, high-technology firms. The authors emphasize the importance of aligning product strategy with business strategy and the need for continuous innovation. They explain how to analyze market opportunities, design products that meet customer needs, and launch them successfully. The book is essential reading for entrepreneurs, marketing professionals, and business students. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
High Tech Start Up Revised And Updated
DOWNLOAD
Author : John L. Nesheim
language : en
Publisher: Simon and Schuster
Release Date : 2000-09-22
High Tech Start Up Revised And Updated written by John L. Nesheim and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-09-22 with Business & Economics categories.
This revised and updated edition of Nesheim's underground Silicon Valley bestseller incorporates twenty-three case studies of successful start-ups, including tables of wealth showing how much money founders and investors realized from each venture. The phenomenal success of the initial public offerings (IPOs) of many new internet companies obscures the fact that fewer than six out of 1 million business plans submitted to venture capital firms will ever reach the IPO stage. Many fail, according to start-up expert John Nesheim, because the entrepreneurs did not have access to the invaluable lessons that come from studying the real-world venture experiences of successful companies. Now they do. Acclaimed by entrepreneurs the world over, this practical handbook is filled with hard-to-find information and guidance covering every key phase of a start-up, from idea to IPO: how to create a winning business plan, how to value the firm, how venture capitalists work, how they make their money, where to find alternative sources of funding, how to select a good lawyer, and how to protect intellectual property. Nesheim aims to improve the odds of success for first-time high-tech entrepreneurs, and offers an insider's perspective from firsthand experience on one of the toughest challenges they face -- convincing venture capitalists or investment banks to provide financing. This complete, classic reference tool is essential reading for first-time high-tech entrepreneurs, and entrepreneurs already involved in a start-up who want to increase their chances of success to rise to the top.
Iot Business Strategy For High Tech Firms
DOWNLOAD
Author : Sanjay Kumar
language : en
Publisher:
Release Date : 2015
Iot Business Strategy For High Tech Firms written by Sanjay Kumar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Business information services categories.
New Product Strategy In Small High Technology Firms A Pilot Study Classic Reprint
DOWNLOAD
Author : Marc H. Meyer
language : en
Publisher: Forgotten Books
Release Date : 2018-02-25
New Product Strategy In Small High Technology Firms A Pilot Study Classic Reprint written by Marc H. Meyer and has been published by Forgotten Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-25 with Business & Economics categories.
Excerpt from New Product Strategy in Small High Technology Firms: A Pilot Study Strategic focus is shown to relate directly to corporate growth in that small firms with more restricted degrees of technological and market change in their successive products outperform companies with wide diversity. The evidence suggests, however, that some product newness is better than no newness and that more technological change can be effectively employed in small company product strategy. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.