Strategies For High Tech Firms

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Strategies For High Tech Firms

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Author : P.M. Rao
language : en
Publisher: Routledge
Release Date : 2015-01-28

Strategies For High Tech Firms written by P.M. Rao and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-28 with Business & Economics categories.

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

Successful Marketing Strategy For High Tech Firms

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Author : Eric Viardot
language : en
Publisher: Artech House
Release Date : 2004

Successful Marketing Strategy For High Tech Firms written by Eric Viardot and has been published by Artech House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.

Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.

Marketing Of High Technology Products And Innovations

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Author : Jakki J. Mohr
language : en
Publisher: Pearson Prentice Hall
Release Date : 2010

Marketing Of High Technology Products And Innovations written by Jakki J. Mohr and has been published by Pearson Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.

This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.

High Tech Start Up Revised And Updated

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Author : John L. Nesheim
language : en
Publisher: Simon and Schuster
Release Date : 2000-03-16

High Tech Start Up Revised And Updated written by John L. Nesheim and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-03-16 with Business & Economics categories.

Incorporates twenty-three case studies of successful start-ups, including tables of wealth showing how much money founders and investors realized from each venture. Acclaimed by entrepreneurs the world over, this practical handbook is filled with hard-to-find information and guidance covering every key phase of a start-up, from idea to IPO.

Strategies For High Tech Firms

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Author : P. M. Rao
language : en
Publisher: M.E. Sharpe
Release Date : 2013

Strategies For High Tech Firms written by P. M. Rao and has been published by M.E. Sharpe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies. The focus of this book differs from a typical strategy text in these ways: it identifies and addresses the unique problems faced by high-tech firms and offers solutions; relevant concepts from economics and law are fully integrated; and the authors consider the externalities associated with high-tech firms and explain their relationship to ethical issues, brand name, and reputation. Each chapter includes an overview, key terms, discussion questions and real life examples.

Technology And Business Strategy

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Author : Igor Stepnov
language : en
Publisher: Springer Nature
Release Date : 2021-02-01

Technology And Business Strategy written by Igor Stepnov and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-01 with Business & Economics categories.

This book examines how new technologies have transformed global markets, as well as global business strategy. It explores how digitalization, artificial intelligence, virtual reality, and other changes in technology have led both to new opportunities but also to increased uncertainty within both business and legislature. By pulling together academics from Russia, China, France, Hungary, Azerbaijan, Tajikistan and other countries, this book provides a truly international perspective on the impact of new technologies across areas including smart cities, corporate governance, EU legislation and logistical enterprise. It will be valuable reading for academics interested in digitization, digital business, digital entrepreneurship and the way that technological change has informed strategy.

High Tech Entrepreneurship

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Author : Michel Bernasconi
language : en
Publisher: Routledge
Release Date : 2013-01-11

High Tech Entrepreneurship written by Michel Bernasconi and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-11 with Business & Economics categories.

High-tech businesses form a crucial part of entrepreneurial activity – in some ways presenting very typical examples of entrepreneurship, yet in some ways representing quite different challenges. The uncertainty in innovation and advanced technology makes it difficult to use conventional economic planning models, and also means that the management skills used in this area must be more responsive to issues of risk, uncertainty and evaluation than in conventional business opportunities. Specifically focusing on the mix of theory and practice needed to accurately inform students, the key topics covered include: uncertainty and innovation entrepreneurial finance marketing technological innovations high-tech incubation management. Including case studies to give practical insights into genuine business examples, this comprehensive book has a distinctly ‘real-world’ focus throughout. Edited by a multi-national team, it draws together leading writers and researchers from across Europe, making it a must-read for all those involved in advanced entrepreneurship with specific interests in high-tech start-ups.

Fit For Growth

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Author : Vinay Couto
language : en
Publisher: John Wiley & Sons
Release Date : 2016-11-18

Fit For Growth written by Vinay Couto and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-18 with Business & Economics categories.

A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change. Strategy& has helped major clients around the globe achieve significant and sustained results with its research-backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to: Achieve growth while reducing costs Manage transformation and transition productively Create lasting competitive advantage Deliver reliable, high-value performance Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy-in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth-oriented change, with expert guidance on getting it right. *Fit for Growth is a registered service mark of PwC Strategy& Inc. in the United States

Beyond Digital

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Author : Paul Leinwand
language : en
Publisher: Harvard Business Press
Release Date : 2022-01-04

Beyond Digital written by Paul Leinwand and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-04 with Business & Economics categories.

Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.

Business Strategies For Information Technology Management

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Author : Kangas, Kalle
language : en
Publisher: IGI Global
Release Date : 2003-01-31

Business Strategies For Information Technology Management written by Kangas, Kalle and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-31 with Computers categories.

"This business guide presents theoretical and empirical research on the business value of information technology (IT) and introduces strategic opportunities for using IT management to increase organizational performance. Implementation management is addressed with attention to customer relationship outsourcing, decision support systems, and information systems strategic planning. Domestic, international, and multinational business contexts are covered."