Marketing F R Kunstausstellungen
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Smart Art Marketing
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Author : Vanessa Gashi
language : en
Publisher:
Release Date : 2013
Smart Art Marketing written by Vanessa Gashi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Marketing F R Kunstausstellungen
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Author : Bernd-Holger Köpler
language : de
Publisher: Springer-Verlag
Release Date : 2013-04-17
Marketing F R Kunstausstellungen written by Bernd-Holger Köpler and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-17 with Business & Economics categories.
Auf empirischer Basis untersucht Bernd-Holger Köpler die marketingrelevanten Merkmale von Ausstellungen und das grundsätzliche Marketingverständnis für diesen Sektor. Er zeigt auf, welche Potentiale der Marketingeinsatz dem Ausstellungswesen eröffnet, und erarbeitet am Beispiel der documenta die Erfolgsfaktoren einer Ausstellung.
Marketing F R Kunst Und Kultur
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Author : Bernd Günter
language : de
Publisher: Kohlhammer Verlag
Release Date : 2023-03-08
Marketing F R Kunst Und Kultur written by Bernd Günter and has been published by Kohlhammer Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-08 with Business & Economics categories.
Im Wettbewerb um Publikum, Aufmerksamkeit und Förderung profitieren Kultureinrichtungen aller Art vom konsequenten Einsatz moderner Marketinginstrumente. Deren Schwerpunkte sind Positionierungsentscheidungen im Wettbewerb, Management der Beziehungen zum Publikum und anderen Stakeholdern sowie Nutzung der digitalen Chancen. Allerdings müssen Besonderheiten der Kultur- und Kreativwirtschaft im Hinblick auf Wertschöpfung, Marktstruktur, Zielsetzungen und wirtschaftliche Orientierung berücksichtigt werden; dann lassen sich Marktforschung, insbesondere Publikumsforschung, und Kundenanalyse, Marketing-Strategien und -Instrumente zielführend und im Wortsinne gewinnbringend einsetzen. Fallbeispiele, die "Best Practices" und Verbesserungschancen aufzeigen, sowie das erweiterte Marketing-Instrumentarium als "Werkzeugkasten" für Konzeptentwicklung und Praxis runden die Darstellung ab. Der nachfolgende 2. Band beschäftigt sich detailliert mit den Marketing-Instrumenten, mit digitalen Angeboten, Branding und den Besonderheiten der Kunstmärkte.
Marketing F R Kunst Und Kultur
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Author : Bernd Günter
language : de
Publisher: Kohlhammer Verlag
Release Date : 2023-03-08
Marketing F R Kunst Und Kultur written by Bernd Günter and has been published by Kohlhammer Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-08 with Business & Economics categories.
Im Wettbewerb um Publikum, Aufmerksamkeit und Förderung profitieren Kultureinrichtungen aller Art vom konsequenten Einsatz moderner Marketinginstrumente. Deren Schwerpunkte sind Positionierungsentscheidungen im Wettbewerb, Management der Beziehungen zum Publikum und anderen Stakeholdern sowie Nutzung der digitalen Chancen. Allerdings müssen Besonderheiten der Kultur- und Kreativwirtschaft im Hinblick auf Wertschöpfung, Marktstruktur, Zielsetzungen und wirtschaftliche Orientierung berücksichtigt werden; dann lassen sich Marktforschung, insbesondere Publikumsforschung, und Kundenanalyse, Marketing-Strategien und -Instrumente zielführend und im Wortsinne gewinnbringend einsetzen. Fallbeispiele, die "Best Practices" und Verbesserungschancen aufzeigen, sowie das erweiterte Marketing-Instrumentarium als "Werkzeugkasten" für Konzeptentwicklung und Praxis runden die Darstellung ab. Der nachfolgende 2. Band beschäftigt sich detailliert mit den Marketing-Instrumenten, mit digitalen Angeboten, Branding und den Besonderheiten der Kunstmärkte.
Kunst Und Marketing
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Author : Marion Merten
language : de
Publisher:
Release Date : 2006
Kunst Und Marketing written by Marion Merten and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
The Function Of Conference Organisers And The Marketing For Information Technology Seminars Of Small And Medium Sized Industries
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Author : Karin Schneider
language : en
Publisher: diplom.de
Release Date : 1999-09-03
The Function Of Conference Organisers And The Marketing For Information Technology Seminars Of Small And Medium Sized Industries written by Karin Schneider and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-09-03 with Business & Economics categories.
Inhaltsangabe:Abstract: As the European Union (EU) is getting bigger and the movement of people, capital, goods and services across the 15 participating countries is simplified, the European conference scene has been boosted with this enlarged competition. The latest knowledge and information have become vital economic assets of the information-driven society. While there are numerous ways to obtain this information, seminars are particularly attractive because they communicate desired knowledge quickly in a compact form. The major destination cities show increasing business, allied with enhanced competition, a toughening attitude amongst organisers and meeting planners as well as the need for improved marketing techniques. The use of cyberspace has gained an important influence on this sector. Due to increasing competition, services are under pressure to be improved, and the whole business of meeting is searching for higher standards. Definition of the subject "Information systems have /.../ aided the growth of multinational organizations by providing a technical infrastructure to smooth over the constraints of time and distance. /.../ The IT world is changing rapidly and the basic components of an IT infrastructure have grown in power and sophistication. This means looking at how the technology should operate in the organization and who should have responsibility for it." Especially in the liberalisation of the EU (and the connected internationalisation - addition C. S.) IT is "at the forefront of achieving competitive advantages." In the fast changing world of data processing not only IT managers, but also the business managers who work with computer technology and decide about the implementation of an IT system in their business have to be informed about the latest technical developments. An IT seminar is one of the most effective ways to gain this knowledge. Although the conference and seminar line has been booming on the national and international basis for several years, the research about it was difficult as a sufficient literature is still not available in this sector. Scientific material about fundamental questions or single problems is relatively rare. Continuing statistical data is very seldom found and a definition of the various meeting types do not exist. Several brochures with simple descriptions of the congress organisers and sites had to be taken into account. Process of the examination After comparing different [...]
Asian Competitors Marketing For Competitiveness In The Age Of Digital Consumers
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Author : Kotler Philip
language : en
Publisher: World Scientific
Release Date : 2019-03-15
Asian Competitors Marketing For Competitiveness In The Age Of Digital Consumers written by Kotler Philip and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-15 with Business & Economics categories.
Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, Marketing for Competitiveness. Together, these books provide a comprehensive picture of the changing Asian marketing landscape.
Marketing Modernism In Fin De Si Cle Europe
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Author : Robert Jensen
language : en
Publisher: Princeton University Press
Release Date : 2022-02-08
Marketing Modernism In Fin De Si Cle Europe written by Robert Jensen and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-08 with Art categories.
In this fundamental rethinking of the rise of modernism from its beginnings in the Impressionist movement, Robert Jensen reveals that market discourses were pervasive in the ideological defense of modernism from its very inception and that the avant-garde actually thrived on the commercial appeal of anti-commercialism at the turn of the century. The commercial success of modernism, he argues, depended greatly on possession of historical legitimacy. The very development of modern art was inseparable from the commercialism many of its proponents sought to transcend. Here Jensen explores the economic, aesthetic, institutional, and ideological factors that led to its dominance in the international art world by the early 1900s. He emphasizes the role of the emerging dealer/gallery market and of modernist art historiographies in evaluating modern art and legitimizing it through the formation of a canon of modernist masters. In describing the canon-building of modern dealerships, Jensen considers the new "ideological dealer" and explores the commercial construction of artistic identity through such rhetorical concepts as temperament and "independent art" and through such institutional structures as the retrospective. His inquiries into the fate of the juste milieu, a group of dissidents who saw themselves as "true heirs" of Impressionism, and his look at a new form of art history emerging in Germany further expose a linear, dealer- oriented history of modernist art constructed by or through the modernists themselves.
Kultur Und Kunstmarketing
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Author : Francois Colbert
language : de
Publisher: Springer
Release Date : 1999-11-05
Kultur Und Kunstmarketing written by Francois Colbert and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-11-05 with Business & Economics categories.
Kultur und Kunst haben in unserer Gesellschaft einen besonderen Stellenwert. Die Anforderungen, die diese Bereiche an das Marketing stellen, sind komplex und spezifisch, da es keine allgemein anerkannten und objektiv überprüfbaren Ziele gibt. Mit diesem Buch liegt erstmals eine umfassende Arbeitsgrundlage für alle im Kunst- und Kulturbetrieb Tätigen vor, die sich mit Marketing beschäftigen. "Kultur- und Kunstmarketing" vermittelt jene Parameter, die für den Umgang mit Kunstwerken und die Wahl der Marketingstrategie bestimmend sind. Grundlegende Marketingkonzepte werden im Rahmen des Kunst- und Kulturkontextes erörtert und anhand von Begriffen wie Produktentwicklung, Konsumenten- und Marktforschung, Positionierung, Preisbildung und Controlling analysiert. Das Buch bietet fundiertes Hintergrundwissen, das für Unterricht oder Studium ebenso hilfreich ist wie für die praktische Umsetzung in Non-Profit- oder Dienstleistungsorganisationen. Ohne Künstler gäbe es keine Kunst. Ohne Marketing gäbe es keine Kulturbetriebe.
Fine Art Publicity
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Author : Susan Abbott
language : en
Publisher: Allworth Press
Release Date : 2005-02
Fine Art Publicity written by Susan Abbott and has been published by Allworth Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-02 with Art categories.
This savvy resource helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight. Provided are practical tools for attracting the media's attention and building bridges between artists, their galleries, and collectors, and between museums and their audiences. This new edition provides the latest word on new art markets; how to research the Internet, build a Website, and launch e-mail publicity campaigns. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.