Marketing F R Zielgruppe Der Best Ager Konzeption Von Reiseangeboten
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Marketing F R Zielgruppe Der Best Ager Konzeption Von Reiseangeboten
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Author : Filiz Özdemir
language : de
Publisher: diplom.de
Release Date : 2013-07-01
Marketing F R Zielgruppe Der Best Ager Konzeption Von Reiseangeboten written by Filiz Özdemir and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-01 with Business & Economics categories.
Best Ager stellen eine sehr attraktive Zielgruppe für die Wirtschaft dar, vor allem für die Tourismusbranche. Senioren in Deutschland reisen nicht nur gerne und viel, sondern verfügen auch über ein überdurchschnittliches Einkommen und sind bereit, dieses für ihr eigenes Wohlbefinden auszugeben. Diese Arbeit stellt dar, warum besonders die Zielgruppe der Senioren für die Tourismusindustrie so wichtig ist. Es werden Ansätze gegeben, die Reiseunternehmen umsetzen können, um in Zeiten des demographischen Wandels in Deutschland Best Ager gezielter und erfolgreicher ansprechen zu können. Dazu wird die heterogene Zielgruppe bezüglich ihrer Verhaltensweisen genauer untersucht.
Visions For Global Tourism Industry
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Author : Murat Kasimoglu
language : en
Publisher: BoD – Books on Demand
Release Date : 2012-04-18
Visions For Global Tourism Industry written by Murat Kasimoglu and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-18 with Business & Economics categories.
We have been witnessing huge competition among the organisations in the business world. Companies, NGO's and governments are looking for innovative ways to compete in the global tourism market. In the classical literature of business the main purpose is to make a profit. However, if purpose only focus on the profit it will not to be easy for them to achieve. Nowadays, it is more important for organisations to discover how to create a strong strategy in order to be more competitive in the marketplace. Increasingly, organisations have been using innovative approaches to strengthen their position. Innovative working enables organisations to make their position much more competitive and being much more value-orientated in the global tourism industry. In this book, we are pleased to present many papers from all over the world that discuss the impact of tourism business strategies from innovative perspectives. This book also will help practitioners and academician to extend their vision in the light of scientific approaches.
New Online Retailing
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Author : Gerrit Heinemann
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-11-01
New Online Retailing written by Gerrit Heinemann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-01 with Business & Economics categories.
The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.
Korea Yearbook 2009
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Author : Rüdiger Frank
language : en
Publisher: BRILL
Release Date : 2009-09-29
Korea Yearbook 2009 written by Rüdiger Frank and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-29 with Reference categories.
The 2009 edition of the Korea yearbook contains concise overview articles covering domestic developments and the economy in both South and North Korea as well as inter-Korean relations and foreign relations of the two Koreas in 2008. A detailed chronology complements these articles.
Overcoming School Refusal
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Author : Joanne Garfi
language : en
Publisher: Australian Academic Press
Release Date : 2018-01-31
Overcoming School Refusal written by Joanne Garfi and has been published by Australian Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-31 with Education categories.
School refusal affects up to 5% of children and is a complex and stressful issue for the child, their family and school. The more time a child is away from school, the more difficult it is for the child to resume normal school life. If school refusal becomes an ongoing issue it can negatively impact the child’s social and educational development. Psychologist Joanne Garfi spends most of her working life assisting parents, teachers, school counsellors, caseworkers, and community policing officers on how best to deal with school refusal. Now her experiences and expertise are available in this easy-to-read practical book. Overcoming School Refusal helps readers understand this complex issue by explaining exactly what school refusal is and provides them with a range of strategies they can use to assist children in returning to school. Areas covered include: • types of school refusers • why children refuse to go to school • symptoms • short term and long term consequences • accurate assessment • treatment options • what parents can do • what schools can do • dealing with anxious high achievers • how to help children on the autism spectrum with school refusal
Essentials Of Marketing Communications
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Author : Jim Blythe
language : en
Publisher: Pearson Education
Release Date : 2006
Essentials Of Marketing Communications written by Jim Blythe and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.
Product Plus
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Author : Christopher H. Lovelock
language : en
Publisher: McGraw-Hill Companies
Release Date : 1994
Product Plus written by Christopher H. Lovelock and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Competition categories.
Costs, to customers, he emphasizes, entail more than just money - they involve time, physical effort, and hassle, too. Innovation in service delivery requires rethinking the ways in which the firm and its customers interact and then reengineering traditional processes.
User Generated Branding
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Author : Ulrike Arnhold
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-11-22
User Generated Branding written by Ulrike Arnhold and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-22 with Business & Economics categories.
From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.
Democratizing Health
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Author : the late Hans Löfgren
language : en
Publisher: Edward Elgar Publishing
Release Date : 2011-01-01
Democratizing Health written by the late Hans Löfgren and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-01 with Business & Economics categories.
This book examines the important role of consumer activism in health policy in different national contexts. In an age of shifting boundaries between state and civil society, consumer groups are potentially drivers of democratisation in the health domain. The expert contributors explore how their activities bring new dynamics to relations between service providers, the medical profession, government agencies, and other policy actors. This book is unique in comprehensivelyanalysing the opportunities and dilemmas of this type of activism, including ambiguous partnerships between consumer groups and stakeholders such as the pharmaceutical industry. These themes are explored within aninternationally comparative framework, with case studies from various countries.
Adapting To Climate Change
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Author : W. Neil Adger
language : en
Publisher: Cambridge University Press
Release Date : 2009-06-25
Adapting To Climate Change written by W. Neil Adger and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-25 with Business & Economics categories.
This book presents the latest science and social science research on whether the world can adapt to climate change.