Marketing Farmac Utico
DOWNLOAD
Download Marketing Farmac Utico PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Marketing Farmac Utico book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Marketing Farmaceutico
DOWNLOAD
Author : Fabrizio Gianfrate
language : en
Publisher:
Release Date : 2008
Marketing Farmaceutico written by Fabrizio Gianfrate and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Marketing Farmac Utico
DOWNLOAD
Author : Juan Carlos Serra Bosch
language : es
Publisher: Profit Editorial
Release Date : 2012-10-15
Marketing Farmac Utico written by Juan Carlos Serra Bosch and has been published by Profit Editorial this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-15 with Business & Economics categories.
Manual que proporciona al lector todos elementos necesarios para entender bien el sector farmacéutico para desarrollar e implementar planes de marketing eficaces. El autor ha reunido en este manual todos los conocimientos existentes, reuniendo a los expertos más cualificados, tanto del sector sanitario y farmacéutico como del marketing, para que cada uno en su especialidad ofrezca al lector sus conocimientos actualizados al entorno actual. El libro traza la hoja de ruta de lo que debe ser un Plan de Marketing. El objetivo de este libro es transmitir de forma clara y didáctica lo que indica la obra: Todo lo que debe saber sobre Marketing Farmacéutico. Libro práctico, riguroso, didáctico y bien estructurado. Libro de consulta y manual de referencia para todo aquél que esté interesado en la gestión del marketing en general. Libro hecho por 44 autores de reconocido prestigio dentro del sector.
Marketing Farmac Utico
DOWNLOAD
Author : Dolores María Frías Jamilena
language : es
Publisher:
Release Date : 2007-05-14
Marketing Farmac Utico written by Dolores María Frías Jamilena and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-14 with Business & Economics categories.
La aplicación de las variables de marketing (producto, precio, distribución y comunicación) al sector farmacéutico pone de relieve características específicas en esta industria, sobre todo teniendo en cuenta que se trata de un sector estrechamente vinculado con la salud de las personas. Considerando sus peculiaridades, en esta segunda edición se ha actualizado toda la información relativa al mercado farmacéutico y se recogen los cambios que se han producido en el sector y han afectado a la comercialización de sus productos. Al igual que en la primera edición, se insiste en las variables fundamentales del marketing y la comercialización de los productos farmacéuticos. La investigación y el desarrollo de nuevos productos desempeñan una función importante por el volumen de recursos necesarios para conseguir un producto de éxito, lo que obliga a su análisis en este mercado. Además, esta necesidad de innovación y nuevos desarrollos afecta directamente al precio de los productos, sujeto, por otra parte, a intervención pública por ser una variable vinculada con el gasto farmacéutico, uno de los pilares del Estado de Bienestar. La distribución, otro de los elementos básicos del marketing, también plantea retos interesantes en la industria farmacéutica, tanto en la vertiente más técnica, la distribución física, como desde la óptica estratégica. Finalmente, se analiza la comunicación, que constituye un proceso muy peculiar en el que la prescripción desempeña un papel decisivo, así como la fuerza de ventas.
Marketing Farmaceutico Peculiarit Strategiche E Operative
DOWNLOAD
Author : Fabrizio Gianfrate
language : it
Publisher: Tecniche Nuove
Release Date : 2008
Marketing Farmaceutico Peculiarit Strategiche E Operative written by Fabrizio Gianfrate and has been published by Tecniche Nuove this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Principles Of Pharmaceutical Marketing
DOWNLOAD
Author : Mickey C. Smith
language : en
Publisher: Routledge
Release Date : 2014-07-10
Principles Of Pharmaceutical Marketing written by Mickey C. Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-10 with Business & Economics categories.
Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.
Marketing Farmac Utico
DOWNLOAD
Author : Dolores M. Frías
language : es
Publisher: Piramide Ediciones Sa
Release Date : 2000
Marketing Farmac Utico written by Dolores M. Frías and has been published by Piramide Ediciones Sa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Recoge: Industria y mercado farmaceútico; Estructura del sector farmaceútico; Desarrollo de nuevos productos en la industria farmaceútica; El precio en los productos farmaceúticos; Distribución de productos farmaceúticos; La comunicación en el mercado farmaceútico.
Principles Of Pharmaceutical Marketing
DOWNLOAD
Author : Mickey C. Smith Ph.D.
language : en
Publisher: Routledge
Release Date : 2014-07-10
Principles Of Pharmaceutical Marketing written by Mickey C. Smith Ph.D. and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-10 with Business & Economics categories.
Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.
Marketing Farmaceutico Strategico
DOWNLOAD
Author : Michela Pallonari
language : it
Publisher:
Release Date : 2017-04
Marketing Farmaceutico Strategico written by Michela Pallonari and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04 with Business & Economics categories.
Successfully Marketing Clinical Trial Results
DOWNLOAD
Author : Günter Umbach
language : en
Publisher: Routledge
Release Date : 2017-11-28
Successfully Marketing Clinical Trial Results written by Günter Umbach and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-28 with Business & Economics categories.
In the US alone, pharmaceutical companies spend around $7 billion a year on clinical trials for drugs; all this in a global market where increasing competition and pressure on healthcare financing are both impacting on margins and profitability. One solution for pharmaceutical companies lies within the clinical trials themselves. If only you can communicate the trial findings to the right people, in the right way, you can benefit from this huge investment and add significant value to your product range and your brand. Successfully Marketing Clinical Trials Results is a comprehensive guide for every marketing professional faced with the challenge of using marketing to convert scientific data into sales. The book offers you practical knowledge on how to use medical research data to maximise the revenue from your products. There are sections explaining how to: identify your market and devise your strategy; develop your content and translate data into a message that has impact; use language, layout and illustrations to best effect; communicate internally as well as externally; make best use of the resources available; align your sales force and the external agencies with whom you work; lead the people in the project team; co-operate with the medical researchers, external experts and the press. In this book are answers for everything from how to handle class-effect questions to developing a shared brand vocabulary. There are plenty of vivid examples and real-life applications to reinforce the ideas. Cases studies illustrate solutions to problems; checklists and tips will help to implement the suggestions and recommendations. Günter Umbach has distilled the essence both of 25 years' experience in the healthcare market and of his highly successful seminar series on marketing clinical trials into the professional advice given in this book. The text is accompanied by a CD ROM containing detailed Powerpoint slides supporting e
Economia E Marketing Farmaceutico
DOWNLOAD
Author : Leopoldo Ferrante
language : it
Publisher:
Release Date : 2013
Economia E Marketing Farmaceutico written by Leopoldo Ferrante and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Medical categories.