Marketing For Africa S Development Building The Peace
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Marketing For Africa S Development Building The Peace
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Author : Iosif Constantin Drăgan
language : en
Publisher:
Release Date : 1972
Marketing For Africa S Development Building The Peace written by Iosif Constantin Drăgan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Marketing categories.
Building The Peace
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Author : Iosif Constantin Dragàn
language : en
Publisher:
Release Date : 1972
Building The Peace written by Iosif Constantin Dragàn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with categories.
Marketing Peace For Social Transformation And Global Prosperity
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Author : Nedelea, Alexandru-Mircea
language : en
Publisher: IGI Global
Release Date : 2018-12-07
Marketing Peace For Social Transformation And Global Prosperity written by Nedelea, Alexandru-Mircea and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-07 with Political Science categories.
War and conflict continually plague many nations around the world and have led to mass causalities, a shortage of resources, and political turmoil. To eradicate this ongoing issue, individuals, companies, and governments need to establish a fundamental change in the distribution of the world’s assets, resources, and ideals. Marketing Peace for Social Transformation and Global Prosperity is a pivotal reference source that provides vital research on the development of programs and campaigns destined to impose and sustain ideas that lead to conflict resolution. Through analyzing and proposing various peace marketing campaigns, it showcases how individuals and corporations can employ various tactics to enhance and achieve political, social, and individual peace and promote the sustainability of resources and education. Highlighting topics such as civic engagement, conflict management, and symbolism, this book is ideally designed for policymakers, business leaders, professionals, theorists, researchers, and students.
Marketing For Africa S Development
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Author : Joseph Constantine Dragan
language : en
Publisher:
Release Date : 1972
Marketing For Africa S Development written by Joseph Constantine Dragan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with categories.
Dynamics Of Marketing In African Nations
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Author : Sonny Nwankwo
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2002-05-30
Dynamics Of Marketing In African Nations written by Sonny Nwankwo and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05-30 with Business & Economics categories.
Consider Africa—not with pre-established mindsets, unexamined assumptions, and bland generalizations—but for what Africa actually is: a setting in which marketers can gather new ideas and test old ones and perhaps emerge with a more varied, certain sense of what the marketing enterprise itself, is all about. Nwankwo, Aiyeku, and their contributing authors, all specialists with a remarkably wide range of experience and viewpoints, uncover the unexpected factors that they are certain will determine the success of selling just about any product or service to established or developing African nations. Original, eclectic, and agenda-setting, their book provides a startling insight into the dynamics of marketing in this fascinating region of the world as it continues to initiate the new macroeconomic and political reforms that are transforming the African continent into an important player on the international business scene. Nwankwo and Aiyeku see their book as a welcome attempt to identify and explore the institutional processes in which not only the study but also the practice of marketing is embedded. They work with three main themes: the processual issues, including theory development and the reconceptualization of conventional paradigms; the nature of the interrelationships that shape the dynamics of marketing overall; and the context-specific dimensions of marketing generally, its marketing operations. As the volume editors state: By and large, African nations present new contexts and new strategic challenges. As they become focused, certain general approaches as to how various characteristics influence marketing behaviors have to be established. This book, through addressing these contextual issues, provides a better focus for creating a relevant set of marketing activities in African situations.
Politics And Pan Africanism
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Author : Dawn Nagar
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-12-12
Politics And Pan Africanism written by Dawn Nagar and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-12 with Political Science categories.
Offering an examination of the diplomatic and economic regional power structures in Africa and their relationships with each other, Dawn Nagar discusses the potential and future of pan-Africanism. The three primary regional economic communities (RECs) that are recognised by the African Union as the key building blocks of a united Africa are examined - these are the Common Market for Eastern and Southern Africa (COMESA), the East African Community (EAC) and the Southern African Development Community (SADC). These RECS include Africa's major economies – Egypt, South Africa, and Kenya but are also home to Africa's most conflict prone and volatile states – the Democratic Republic of the Congo (DRC), Burundi, South Sudan, Somalia and Lesotho. Providing a detailed overview of the current relationship between these power blocs, this book provides insight into the current state of diplomatic and economic relations within Africa and shows how far there is to go for a future of Pan-Africanism.
Marketing Management In Africa
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Author : George Tesar
language : en
Publisher: Routledge
Release Date : 2018-04-27
Marketing Management In Africa written by George Tesar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-27 with Business & Economics categories.
This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts: The creative stage Entrepreneurial and enterprise activities Understanding consumer behavior and market segments A project management-based framework. This multidisciplinary approach is supplemented with many examples and cases from a variety of sectors including health care, wind and solar power, and mobile technology. Through these, readers are able to understand how the model is implemented in reality to drive innovative economic and social development. Marketing Management in Africa will prove a valuable companion to any student of marketing or entrepreneurship with a particular interest in Africa.
Branding And Positioning In Base Of The Pyramid Markets In Africa
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Author : Charles Blankson
language : en
Publisher: Routledge
Release Date : 2019-09-10
Branding And Positioning In Base Of The Pyramid Markets In Africa written by Charles Blankson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-10 with Business & Economics categories.
Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi nition of base of the pyramid (BoP) marketing, which includes both goods and services, as well as business-to-business marketing, corporate branding, and country branding. The text highlights branding strategies that can be adopted in BoP markets, as well as marketing mix strategies appropriate for much of the continent. Taking into account the role of social networks, culture, and religion, the book explores avenues for developing and building competitive advantage, and how African countries can leverage country branding as part of the development process. The book is ideal for researchers, educators and advanced students in international marketing, management, and brand strategy who are interested in the unique branding characteristics of the African continent.
Governance And Border Security In Africa
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Author : Celestine Oyom Bassey
language : en
Publisher: African Books Collective
Release Date : 2010
Governance And Border Security In Africa written by Celestine Oyom Bassey and has been published by African Books Collective this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Political Science categories.
The need, therefore, for effective governance through border security regimes arises from the intractable challenges of conflict management as a core objective of multilateral institutions and non-governmental agencies in global governance. Thus, governance along the Frontier has come to be "marked by density and complexity". This density and complexity in frontier relations under-score the disciplinary concern for border governance. --Book Jacket.
Region Building In Africa
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Author : Daniel H. Levine
language : en
Publisher: Springer
Release Date : 2016-05-19
Region Building In Africa written by Daniel H. Levine and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-19 with Political Science categories.
This landmark book is the first of its kind to assess the challenges of African region-building and regional integration across all five African sub-regions and more than five decades of experience, considering both political and economic aspects. Leading scholars and practitioners come together to analyze a range of entwined topics, including: the theoretical underpinnings that have informed Africa's regional integration trajectory; the political economy of integration, including the sources of different 'waves' of integration in pan-Africanism and the reaction to neo-liberal economic pressures; the complexities of integration in a context of weak states and the informal regionalization that often occurs in 'borderlands'; the increasing salience of Africa's relationships with rising extra-regional economic powers, including China and India; and comparative lessons from non-African regional blocs, including the EU, ASEAN, and the Southern Common Market. A core argument of this book, running through all chapters, is that region-building must be recognized as a political project as much as if not more than an economic one; successful region-building in Africa will need to include the complex political tasks of strengthening state capacity (including states' capacity as 'developmental states' that can actively engage in economic planning), resolving long-standing conflicts over resources and political dominance, improving democratic governance, and developing trans-national political structures that are legitimate and inclusive.